📱Top Instagram Selling Strategies For Massive Income 💰
Selling your product online can be a daunting task, even more so on social media, especially on Instagram. What are the selling strategies you can use to get your products front and center? In this episode, Adrienne Hill talks with personal brand consultant and entrepreneur, Kristin Korn about the best tips and tricks in getting your products sold on Instagram. Kristin shares her insights and selling strategies that have taken her to success, and talks about how you can adapt these strategies for your own business. Learn more about marketing and branding your products by tuning in to the show.
✅ Connect with Kristin: https://kristinkorn.com/about
✅ Kristin has a gift: https://kristinkorn.com/holiday-social-media-selling-guide
✅ Book a 6-Figure Strategy Session - Adrienne’s free gift for you:
✅ Adrienne’s Entrepreneur Community on Facebook - https://www.facebook.com/groups/profitablepassiveincomestrategies
#impactfulentrepreneurshow #guestinterview #holidaysocialselling
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📱Top Instagram Selling Strategies For Massive Income 💰
Impactful Entrepreneur Show Guest Interview
If you have ever wondered how to get more people to engage with you on Instagram, then you are in the perfect place. In this episode, we're going to unpack all things Instagram and we're going to talk about how to get your audience primed and ready for something that you're offering. Whether it's for the holidays or for the bigger launch of something you're launching, there's a certain runway and strategy that you can use to get your audience hot and ready to buy. Let's do this.
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I'm here with Kristin Korn. I'm super excited to have her as a guest. She is an expert in all things, Instagram promoting, selling, running campaigns and the likes. Welcome, Kristin.
Thank you so much for having me. I'm excited to dive into this.
For the readers who maybe have not met you yet, could you tell us a little bit about your business background and what brought you here?
Yes. I probably have years of online eCommerce sales, from starting my own children's online clothing store to embroidery and all that stuff, and then I got into direct sales and then now I'm into digital products and one-on-one consulting. A lot of experience from all different sections of the business, whether it's hands-on, tangible products to digital products, and then building out the backend.
Funnels, email marketing, campaigns and content marketing and strategies for social media. What I'm niching down is helping mainly women build brand-focused and strategic online marketing plans. I created a Stay In Your Lane Brand method to help people dumb it down. I have some digital products membership and then one-on-one consulting and design services.
She has done it all. All things branding are wrapped into that, so she's going to be a tremendous resource for you. You have a solid presence on Instagram and you've done a great job building that up, which is why I would love to pick your brain there. What makes Instagram unique and why is it worth investing your time in, in terms of building an audience there?
I'm going to talk about the way I use Instagram and how it works for me because a lot of people do train differently and that is fine, but I'm going to say what works for me. For me, I don't like to spend a lot of time on social media. I want to be what I'm doing is effective to my business, and as long as I'm bringing in leads and email addresses of my niche audience, that's what's most important to me.
Instagram Selling Strategies: Are you showcasing yourself as a brand or business that goes through a series of ten questions?
When I think about Instagram, the main thing I am trying to do is connect with the right audience that is going to need my products. They have a problem. I have their solution. I'm going to talk to them. I'm going to pour into them my beliefs around branding about building an online strategic marketing plan. I'm going to try to shift their pain points and what's holding them back, and then I'm going to connect with them based on my education and bring them value based on my Stay In Your Lane Brand method.
The way I do that a lot is the building trust in stories. Instagram Stories is the number one reason people use Instagram. I know it is for me because I want to get to know the person behind that curated feed. I want to know who they are as a person, know their family a little bit, what they stand for and things like that. I'm always on stories. I believe your face should be in your stories feed at all times, so people get to see the behind-the-scenes and the all prettied up you.
Your face should be in your Stories feed at all times, so people get to see the behind-the-scenes and the all-prettied-up you.
The other thing is bringing people into my funnel. A lot of times, I have a weekly podcast, so I will promote my weekly podcast on there, and what I'm trying to do is bring them to my podcast show notes and inside my show notes, there are places where they can opt-in. They can take my Brand Quiz. I'm getting them into my funnel and into my offerings on the backend, but even with the Instagram feed, it's a great place for a good media mix. Whether you have 60-second videos you want to put on your feed, simple quotes that go back to your beliefs about what you're doing or if it's curated nice photos of yourself, it's a good visual and it's a way for you to do storytelling, number one.
You do use the feed, but for you, it's almost more about the stories.
It is, and I only post a feed probably three times a week, so it's not a ton, but what I am posting is quality over quantity anytime, especially on Instagram. You're not going to get fluff with any copy that I write. That's how my feed goes. Stories, I probably have anywhere from 5 to 10 boards in stories at all times, I would say.
It's all about the stories and then connecting with people and drawing them towards value-based content that you're putting out. Let's talk bio link because on Instagram, you only get one. How do you strategically use your bio link?
Bio link for me goes straight to a lead magnet, and the one that I like to use most for my business is my quiz. It's how you choose the personality behind your business. Are you showcasing yourself as a brand or business that goes through a series of ten questions? It takes two minutes. I promote my brand quiz through my bio link because to get the results, they have to put it in their email, and then once they do that, then I can start them through my value ladder on the back end. People love quizzes. Everyone wants to know, "How am I going to rank?" However they rank is however I'm helping them. "You are here. You need a ton of help. You're here. You're doing good." People love to know.
That's smart, too, because you're qualifying people to figure out where they should fall on that value ladder.
Yes.
What tips do you have for us in terms of how you get leads and sales from your DMs? What conversations do you have and how did those go?
Anytime somebody asks me a question, I'm always going to refer back to my website. I don't answer a ton of questions in the DMs because that takes a lot of time. I'm always like, "Yes, I have that right here." I have a lot of my KristinKorn.com Consulting and KristinKorn.com Brand Quiz. I have it all saved in my head so I can type it out, but I'm always referring people back to my website.
It sounds like you need to start at step one of my Stay In Your Lane Brand method with Discover Your Influence. I'm going to send them there, so they can read the sales page and understand it more. I'm always like, "If you have any questions, let me know," but I'm always going to answer the question by referring them somewhere else.
That's smart because it allows you to talk to a lot of people and give them what they need, but not spend 24/7 on your phone. What are the top strategies that you think our readers should use when promoting something on Instagram?
You have to always keep your niche audience in mind whatever you're doing. Instagram, they want to know the person behind the brand. It needs to revolve around you as a brand. I get this question a lot. I have a business and personal account. How many do I need? If your niche is the same person for who you are in your business, you only need one account, but if you're going to be off on this tangent and then off on that tangent and those two people aren't going to care about both of those things strongly. I think you need to separate them.
You have to always keep your niche audience in mind whatever you're doing.
The number one thing is always be talking to your niche audience. You need to know who they are and you need to talk to them all the time. My account is not for everybody and that is on purpose. I always say you want to be a big fish in the little pond instead of a little fish in a big pond. I want to be the person they go to. Always be thinking about your niche.
You should be able to answer the question like, "Follow me for the answer." It can only be one thing.
Instagram Selling Strategies: If you're doing your social strategy on Facebook, you want to make sure you're storytelling. If it's on Instagram, make sure you have all the images right.
Absolutely. For me, brand-focused strategic online marketing plans. Brand-focused businesses. Personal brands are what I'm all about. That would be number one. Keep in mind your niche audience for your content. Number two is using stories every day. People are like, "I don't want to be on there all the time." I'm not on there all the time.
It's like you can push out three at a time and there are scheduling apps now that do all that for you. I use PLANOLY. It's a great app. Plan does it too. I have a podcast launching on a Wednesday. I already have the visuals already, 2 to 3 done up and it posts, and then you're done for several hours. Always keeping on stories and something active on stories. The last thing is interacting with your niche audience because you can't be the one posting and you think everyone's going to come to you. You need to know who she or he is. You need to know everything about them, and I have the names of people.
I'm thinking Sally. I'm talking to her in my posts, but I'm going to go find Sallys on Instagram, and I'm going to go friend them, follow them and I'm going to be real because if they are my true client, I believe I can help them. If they have a problem, I have the solution, and then I'm going to talk to them and eventually, they're going to be like, "Who is this?" They're going to click on my profile. Make sure your bio About section tells exactly what you do. Ideal clients pop on your Instagram feed. They should know right away if you're going to be able to help them or not and then lead to that lead magnet through the bio link.
When you said before you spend a lot of time on stories, it's not that you're pumping out the stories. You're watching other people's stories and looking for your people.
I do watch a lot of stories. I don't read a lot of feeds. I'll flip through, but I am in stories a lot and I comment on people's stories because that's engagement. It's algorithm stuff. I think the more you would comment on their stories, then the more they're going to see your actual feed anyway, and your own stories.\
The more you comment on people’s stories, the more they're going to see your feed and your own stories.
Should any unique strategies or techniques be used when you're specifically pushing a major promotion or a big campaign versus your average Tuesday?
Whether I'm launching a product, there is a specific strategy that I use for any campaign, product launch or things like that. I broke it down. I knew you're going to ask this because this leads into what I'm going to offer everybody, but I believe there are seven steps, and this works whether I believe you're going to do like a holiday campaign. Maybe it's your little promotional campaign or you're launching a product or something like that.
The first thing is knowing exactly what you're offering. Especially for holidays, some people will be like, "This is for sale. Twenty percent off everything." The more you can niche down, pick 1 to 3 products and hit them hard all the time with that product. When we launched a Social Note membership and we launched it every other month, I hit hard. You're going to see that every day in my stories and emails every week. You're going to know, "Kristen is launching this Social Note right now." Make sure you're picking not the whole cabinet but a few products.
Another thing is your goals. Everyone first thinks sales, but maybe that's not your goal all the time because that's not my goal all the time either. A lot of time, it is maybe building engagement, making better conversions in the backend of the funnel, growing your email list or brand awareness. These are things that just because you have a promotion and you have a campaign, think of your growth goal. It doesn't have to be always sales. It could be, "Grow your email list by 50 people," or something like that.
Think of that. Don't get upset because "I had a $5,000 goal and I only had $1,000 goal." How many people did you have on your email list? That can end up in a lot of sales in the future. Reach methods. You're always going to think about where you are going to be promoting. There are different ways to promote onto all different social channels, whether you're going to promote on Twitter, Instagram, Facebook or groups or something like that. Think about with your growth goal in mind that you selected. How are you going to reach those people on which platforms? If it's going to be on social media, through influencer marketing, on stories, live videos, email sequences, blog posts or whatever it is. It's pretty much where you are going to show up.
Step four is building the timeline calendar. This is the most important. Let's say you're going to do a Black Friday promotion, for instance. You want to do pre-launch two weeks in advance before Black Friday. Let's say you have a Black Friday sale. It's three days long. Your launch day is Black Friday, and those two days after that, you were like, "Hit hard."
If there are any post-launch and follow-up emails, you need to send if you're going to send another special offer or something like that but think of it as a 20 to 30-day launch plan for your 3-day sale or 1-week sale. I'm always two weeks in advance, even teasing it, so people know this promotion is now. Everyone knows that it's happening now.
They know it's time to pay attention.
Instagram Selling Strategies: There are a ton of them out there, but don't be scared to do everything a month in advance and then put it in your scheduler, so you're not overwhelmed when it's time to push out.
Your social strategy, you want to make sure if you're doing it on Facebook, you're storytelling. If it's on Instagram, make sure you have all the images right. I love using Pinterest for business. It might not work best for a short-term campaign, but it is my number one lead magnet by far. Determining your social media strategies, having that set and being very narrowed down. Step six is the brain identity. I am a graphic designer, so I love this part. If you have a theme, jingle or whatever it is, make sure that you're using the same graphics, brand palette, fonts and having a separate visual identity for that program, product or that campaign.
A lot of it stands out and it all calls people together.
It shouldn't be too far up from your own personal brand palette in your visual identity, but it's an extension of you. People should be able to see like, "That looks like Kristin's products, but it's her Social Note." Think about that. A lot of people name it and put it in a bold font and be on their way. I believe a whole campaign like that in Canva. Build it up in Canva. That's so easy to use the same elements, palette and stuff like that. For your storyboards, Instagram square images and video board, make sure it's the same thing.
Seeing also, that's the fun stuff. That's where the idea in my head comes to life and I can see it and it feels real.
Lastly is schedule your content. I use a lot of different scheduling platforms from MeetEdgar, PLANOLY and Tailwind. There are a ton of them out there, but don't be scared to do everything a month in advance and then put it in your scheduler, so you're not overwhelmed when it's time to push out.
Seven clear steps. You've made it pretty easy. I'm sure for each one, you could probably go way deeper.
I have a Holiday eCommerce Guide that has it all spelled out in there. It's the worksheets and stuff like that.
I do understand you have a free gift for our readers. Do you want to tell us a little about it?
Yes. The Holiday eCommerce Guide has all the dates for 2020. If you're going to be doing Black Friday, Christmas sale or something like that, I'm going to go into how to set those goals, your growth goals, the reach methods and how to build your calendar out. Determine your social and creative strategy and then scheduling your content. I have links and worksheets all set nice and prettied up. It's all ready for you to take your idea, your promotion and then get it set up.
I've purchased a lot of your content in the past and everything is always so nicely done. I know this is going to be very Kristinized. Out of curiosity, one final question before we round things out. Holidays are a great example, but there are other promotions too throughout the year. When a big promotion period is coming up, how far in advance do you start the planning process?
I would say a month. I give myself two weeks to build all the creatives and get all the copywriting because you want to have the same message. Just how you do for your own brand, like your brand words and adjectives. You have the same message for your promotional campaign. I give myself two weeks to build all of that out, so then when it's two weeks prior for the teasers and stuff, I'm ready to go.
You read it here from the expert. There is plenty of time to prepare for our big holiday sales seasons. Plenty of time to prepare and get started, and Kristin's gift is going to help you to do exactly that. Thank you so much.
You're so welcome. Thanks for having me. I'm excited.
Be sure to join us in the Facebook group, join the debrief. We're going to talk through all the great things we learned from Kristin, the tips that she had for us, talk through where we are going to take action and how we are going to plan out our holidays. We'll see you at the next show.
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About Kristin Korn
Kristin Korn has established a personal brand consulting agency to help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. Kristin believes the key to securing a lasting business is by using your personal experiences to connect with others.
Using her Stay in Your Lane Brand Method, she offers women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster. Kristin dishes out bite-sized strategies on her Branding Bites Podcast every week, or you can browse her blog for related business and branding topics.
With over ten years in the direct selling space and experience building several online businesses from scratch, thousands of online business owners around the globe turn to Kristin to increase their visibility and influence and make sense of their brand strategy and sales process.