📈 Step By Step Pinterest Growth Strategy For Massive Traffic! 🔥

People are really underestimating the power of Pinterest. For those who are not familiar, Pinterest is the "P" icon that you sometimes see besides Facebook, Instagram, and Twitter icons. With being a virtual search engine, the possibilities are endless because you have full control of your Pinterest. Learn the Pinterest growth strategy with your host, Adrienne Hill, and her guest Jennifer Burkhart. Jennifer is a Pinterest expert and an educator by trade. She specializes in her network marketing towards Pinterest. Find out how to garner a lot of internet traffic with her Pinterest growth strategy. Learn how to stand out from a crowd full of Instagram, Facebook, and Twitter users.

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Impactful Entrepreneur Show Guest Interview

If you ever wondered how to get more eyes on your content and offers without fighting social media algorithms, even if you’ve struggled to get views on your content in the past, then you’re in a perfect place. In this episode, we’re going to discover the social media strategy that allows you to get your content in front of people while they are ready to take action with a credit card in hand using a Pinterest strategy that will allow you to supercharge your leads, prospects and sales on social media. Let’s do this.

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I'm here with Jennifer Burkhart. I'm so excited because she is a Pinterest expert, all things Pinterest. She has a fascinating story about how Pinterest has completely transformed her business and her life. I think you guys are going to love this. Welcome, Jennifer.

How are you?

Pinterest Growth Strategy: When you post something on Facebook, you only have 24 hours to make it go viral before it's gone. When you pin something on Pinterest, it stays there forever.

I'm good. I'm geeked about your topic. I'm inspired that I can't wait for you guys to know all this goodness. For the readers who maybe have not met you yet, could you tell us a little bit about your story, your business background and how you ended up in this interesting place of being a Pinterest expert?

I am an educator by trade. I’m in education for many years. I stumbled into network marketing a few years ago. Since then, I've become more of, I don't want to say a multi-passionate entrepreneur because I am a creative at heart. I think that comes from my background. A few years ago, I had decided to do my own skincare business, network marketing, like a side business. I found myself constantly asking in a sea of thousands of other consultants, how could I begin to stand out? All those other thousands of consultants were mainly on Facebook and Instagram. I think that's how I suddenly started to turn my attention to Pinterest.

You were going there so you could pivot and be different than everyone else. That's helpful. There are many folks here who are one of thousands of coaches or affiliate marketers or network marketers or copywriters or video editors, etc. Everyone needs to learn to stand out somehow and be somewhere unique or do something unique.

About that time is when I started to realize that in order for someone to stand out online, you had to start becoming true to finding out who you were and who you are as your own brand and not as someone else representing something else. All of that started to fold together, and that's what led me to Pinterest.

Everyone knows about Pinterest, but I think very few people know about the inner workings of Pinterest or what makes it unique versus other platforms. Can you tell us a little bit about what makes Pinterest unique and why it's a space worth playing in?

First of all, Pinterest is one of those things. You always see Pinterest in the collective social media icons. People start to make the assumption that Pinterest is a social media platform. Pinterest is very different than Facebook and Instagram, for example, or Twitter. I'll talk in terms of business or even personal life. If someone goes to Facebook and Instagram, that post is going to perform within 24 hours. If it doesn't perform within those 24 hours, it becomes dead. That makes it short-lived. It's going to go viral or it's going to pop and attract people to it. It's like 1 or 2 things.

With Pinterest, I tell my students it's more like Google. If you start thinking of Pinterest more in terms of a search engine, then it starts to get their wheels spinning, "What do you mean it's not like social media?" Pinterest is a place where you can think of it as a visual search engine. When you make a pin for your business, it is there for now when you post it. It's going to be there for weeks, months, and even years to come. It's more likely to go viral than maybe your Instagram posts. For me, I started to get frustrated because I was trying to post to Facebook and Instagram with my previous business with skincare. I felt like, “That's good content. Why is nobody commenting?” You find out that very few people even saw it to begin with. That's where I try to tell people, "If you think about Pinterest as a visual search engine, it suddenly becomes something so much more for your business."

I think both Pinterest and YouTube are different in that way where it's evergreen content. You put it out there and it lives forever, and people can search it and find it versus Facebook, Instagram and Twitter. You put it out there, it pops, then it fizzles, then it's gone. I almost think of those Facebook, Instagram, Twitter, as like it's this beast you have to constantly feed and it never stops being hungry.

I like to also say that Facebook and Instagram also, people tend to get more wrapped up in their vanity metrics and looking at is, is it performing for your business? I constantly had to ask myself, “This is great, but what is it doing for my business? Is it bringing in more traffic? Is it bringing me more leads? Is it doing these things?” I realized that those posts weren't necessarily doing that for me.

Likes and comments do not pay the bills. You got into Pinterest to stand out as unique in a sea of thousands of people competing for attention. When did you know that you were onto something? When did it click and you had that OMG moment?

I remember the OMG moment very well. I got into Pinterest, not knowing the full capability of what it was going to do me. I got in there and started researching and researching the platform, geeking out kind of like, so to speak. Geeking out on that platform and suddenly, I realized that with all of this research and the strategies that I started to implement, my Pinterest, before I knew it within 3 to 6 months span, my Pinterest views grew by 1,000%. If you think about that for a moment and I shared those statistics in my masterclass of I wasn't even necessarily doing that on purpose. I was getting in and doing that like, “If I could get more sales from this, this will happen.”

By peeling back the onion and doing those things, I started to realize that this is a big thing. I also started to tell you a little bit about that. It became a real game-changer for my business even more when I realized that all of this work that I was doing on Pinterest and on the Pinterest platform, I was doing for my skincare business. I was taking all of that I was doing, and I was sending it back to my network marketing website, the business site that was given to me when I became a consultant. What I realized was, “Those people are going to land on a site that I cannot control. I can't connect. I cannot connect with them. They don't get to know me as a real person so that know, like, and trust was not there.

What I started to notice when I was onto something was when I created my own website. I found a way to connect from that pin to my website where they come back and learn more about that solution and connect with me as a person. They were more apt to give me their email address. I started to see that change in my business when I was able to collect 300 email leads in a month. That's where these things started to change like, “These people do want to know me. They want to know what I can share with them as a solution. They trust me so much that they want the email.” That's where this whole discovery for me started to happen in my business.

That totally makes sense because you went there so you could stand out as being unique versus a sea of other people. People were seeing the real you. They wanted more of you. They wanted the person behind the business and they were willing to trade their contact information to get in your inner circle.

I think sometimes, as entrepreneurs, that's a piece that we miss. We think to ourselves, "In a sea of consultants, why would they choose me? Why do they want me to be the person to connect with them?" I think we talk ourselves through this negative talk of, “They don't want to hear what I have to say. They're not going to care what I blog about it,” or “They don't want to know what I talk about," but my friends say that is so not true.

They want to know the person behind the business, whatever that business is. It could be network marketing, affiliate marketing or coaching. There are thousands of coaches, network marketers or whatever. They want to connect with a real person.

Pinterest Growth Strategy: People want to know the person behind the business. There are thousands of network marketers out there that are just selling their image. People want to connect with a real person.

Obviously, that moment becomes like a moment over several months or something like that. For my students, the biggest thing that I share with them is you have to make mindset shift about Pinterest, because right now for a lot of business owners, Pinterest is still that thing that they use personally. They're going out there and saving their Instapot chicken soup recipes like I was. They start to shift their mindset to be like, “How can this suddenly become a visual playground for my business?” When you can make that mindset shift, it becomes something very powerful for your business.

Obviously, you had this a-ha moment. You made that mindset shift and you started using it consistently and strategically. Tell us a little bit about how Pinterest has now become your number one business growth generator.

I realized very quickly that I think I told you I was missing that big piece that is my site. The business site was a very big thing. Some people naturally think, “I already have a website.” My question back to them, "Is it your website? Do you get to control what's on the website or the blog like, is it yours?" That is extremely important because that moment is where I realized I was missing out on hundreds of thousands of leads 1, 2, 3 months to build an email list to make that connection. This is how I say it became my number one way to grow my online business. I think I told you that. I can't remember now how long it has been since we've been talking or when we were talking before, but what I mean by growing your business with Pinterest is I have a funnel, a consistent platform that is providing all the most traffic to my website.

When I'm getting 11,000 page views, it's because that traffic is coming to me from Pinterest, the content that I have that I'm sharing on Pinterest. It becomes that number one driving traffic back to my blog or my website. The next thing that it's doing is it's the number one way that I generate leads every day for my business. Whether those people are coming in on the ultimate Pinterest Planner download that I have, my free masterclass or some of my $7 products, they are coming in as leads. I am able to capture their email and nurture them in my funnel. Hopefully, the main goal of all of that is that those visitors then become my paying customers.

If we break this down, people come on to Pinterest, they search for some search term, find one of your pins, and they click it. It takes them to some content or information. It could be a lead magnet or a website or a blog, but it takes them to some page that you own. They read and get whatever value out of it, watch whatever video they click. They give you their information because they want more. They're sent into a series of emails that nurture the relationships and send more information videos, whatever. Throughout the course of that process of going through that funnel, a lot of them become paid customers.

I feel like if people ignore that whole process that you shared, they are missing that opportunity in their business to use Pinterest as a visual playground for marketing their brand, their product or their business. I'd like to share exactly what you said. For example, a few years ago, I would have created a pin for a skincare product. We're going to say maybe that skincare product is going to help with redness. You go out there and what you're doing is Pinterest becomes a place where you allow your solution to be found by your ideal dream client. They already have a problem. If you think about when someone lands on Pinterest, what's the first thing that they do, they ask a question or they’re searching for, "How do I DIY clean my sink?"

It's exactly what you said. Create a pin, offer the solution to their problem on the pin. You have to do that in a very strategic way that gets them to click. Make them curious as a call to action. It has an attention-grabbing title. That dream client that's out there searching for that problem like they have skin redness or whatever it was, they're going to see my pin. If I've done it exactly the formula that I explained that my Pin to Profit Method Course, then it's going to show up in that smart feed for that person. They're going to click through that to their site. I'm going to provide them with, “Here's the solution to your skin redness.” They're going to feel a connection now between me and themselves, and hopefully, they're going to give me their email. Once they give me their email, they become a lead and I can nurture them in my email sequence. That happens over and over again for every single one of these pins that you have out there.

You mentioned this before, but to give people a feel for how big this can get, you said it's not uncommon for you to get 11,000 views on whatever page you're sending people to from Pinterest.

Once you become familiar with your website, you'll be able to see exactly where your traffic's coming from and then exactly which page they are going to. Obviously, right now, Pinterest and my Pinterest blogs are the ones where my people are coming in like, “Tell me more. What am I missing?” I can see those are now getting 6,000 page views or they're getting 11,000 page views a month, whatever the statistics are. It's going beyond the vanity metrics of likes, comments, views and getting into the statistics back on your website to see how that is. How many people came into my free masterclass? I didn't have to do any of that work. I wasn't making cold reach-outs to them.

They came to you because you put the bait in the right place.

I don't always like to say bait. Yes, it is bait. On Pinterest, you want it to be the solution to their question. What are you searching for? How are you the solution?

Here's what I love about that is once someone is actively searching for a term, if they're searching for a term, they're searching for it because they're ready to take action versus passive scrolling. Maybe they see your stuff and maybe they don't, that's passive. Searching a term is active and it's evergreen, so whatever you put out there lives forever to be searched every day.

That's where those titles and descriptions on the pins become so much so. I like to call them intelligent keywords because if they're intelligent, they're working for you behind the scenes. It's exactly what you said. If somebody is finding that keyword or that key strategy, that key hashtag in searching for it, suddenly your pins are working for you and you're not doing the work.

Here's what I love about this. I told you guys I was geeked out. You can see how excited I am because I am geeked out about this. I love evergreen content. It's my favorite. You always hear people say, “Business is just a numbers game.” It's true if you're tapping into massive sources. It is a numbers game. Imagine you have 10,000 visitors to a page. There's a certain percentage of those that will convert into giving you their email address and a certain percentage of those that will convert to buying something that you offer them maybe on day five and email or something. It is a numbers game. The bigger the number is on top, the more paid customers who pop up the bottom. The 10,000, 20,000, 30,000 views, that's way better than the 8% or 9% organic reach that you get on a Facebook post.

I love both Pinterest and YouTube for that reason because once someone is actively searching a term or a word or a hashtag, they're ready to take action once they find a solution. Obviously, I'm super into this. Hopefully, you guys are enjoying this as well. We've gone through the basics of how it works and how to transfer people to real money in your bank account, not vanity metrics. I understand that you have a free gift for our readers. Do you want to tell us a little bit about it?

I decided to create a free masterclass. The free masterclass is my three-step method for using Pinterest to grow your online business. I lay out all of these things. I talk about the three mistakes that business owners are doing right now in their business. I go step by step through my three-step method for using Pinterest to grow your online business. It's less than an hour, so I feel like people are enjoying that. They will learn lots of secrets in my free masterclass.

I want to tell people though, bottom line, sales don't happen on their own. The growth in the leads will come when you follow a specific sales mechanism. I talk about this in my free masterclass, Adrienne, because people are like, “This is going to be the magic button,” that they are going to be able to push. There's no magic to this. It's helping people find that specific sales mechanism that's going to work for you in your business. That's where most of my people are so appreciative is that I'm giving them the actual three-step method.

As with anything else, I love that you brought that up because everyone's looking for a magic button or easy button. Where the magic comes in is if you can take an idea that seems confusing and you're not sure what to do with it and break it apart into a clear structured system that you can do the thing. You have a mechanism on the backend. Attract all that traffic and then have a mechanism, a way to sell to them. That's where the magic is. Until you can make it structured and seem simple in your mind, it feels like a rats’ nest.

Pinterest Growth Strategy: A mindset shift needs to happen for Pinterest. A lot of business owners still think that it's something they use for personal reasons. When in reality Pinterest can be a visual playground for business.

That's where some of us have as entrepreneurs we get caught in this wheel of, “I can do that on my own. I can figure that out.” Sure, you can figure it out. If you want to spend those hundreds of thousands of hours in doing that, you will figure it out. I guarantee you'll figure it out. As entrepreneurs, do we have time to do every single one of those things ourselves? Do we need to start to realize who becomes the expert or the strategist in certain areas that we are willing to give them that platform and say, “You're the expert? I want you to either do it for me or give me your course that tells me exactly what I need to do.”

It's shortcutting your learning curve. I'm sure all of us could run out and spend six months learning Pinterest, or we could watch a one-hour class that's free. That's super helpful for folks. For the readers out there, there's only so deep we can get into this. That's why all of our experts are offering free gifts because whatever topic area that’s ringing your bell and you're realizing like, “This needs to be my thing, my next area of focus.” If this has been helpful to you and you need to go one level deeper, that's what these gifts are for. It's to help you get that one level deeper. If you know, in this case, that Pinterest is where you want to invest a little bit more of your time and attention leading into next quarter to hit those highest sales since never. I love that gift. It's very generous. I'm personally probably going to jump in there because I am geeked out about Pinterest. I'm excited to see what you've put together for us. Thank you so much for joining us, Jennifer.

Thank you for having me.

Important Links

Jennifer Burkhart - Connect with Jennifer
Free Masterclass: 3 Step Method for using Pinterest to Grow your Online Business - Jennifer’s free gift!
Book a 6-Figure Strategy Call with Adrienne - Adrienne’s free gift!
Facebook Group - Adrienne’s entrepreneur community on Facebook

About Jennifer Burkhart

Jennifer helps business builders develop a Pinterest strategy to bring a consistent flow of traffic to their website or blog.

Using her Pin to Profit Method, she helps them go from a few daily page views to over 100 in less than 30 days.

When Pinterest is used correctly you not only will generate more client leads but increase your conversion rate to bring more profits to your business!