📲 Simple Social Media Lead Generation Strategy To 33X Your Leads 💥

Creating leads for your business may seem like a daunting task, but the advent of social media has changed the game for many business owners. Now, besides more traditional lead generation strategies, social media lead generation has become commonplace. Adrienne Hill’s guest in this episode shows you how. Adrienne is joined in this episode by business strategist and mompreneur, Allison Hardy. They tackle lead generation on social media and discuss how to use social media to host your lead magnet and how to organically grow your leads. Listen in for tips on growing leads using social media and improve your sales.

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📲 Simple Social Media Lead Generation Strategy to 33X Your Leads 💥

Impactful Entrepreneur Show Guest Interview

If you’re feeling like it’s overly complicated, the idea of finding people to talk to on social media and if you want to simplify getting more leads, prospects and ultimately, more sales from social media, you’re in the perfect place. In this episode, we’re going to talk about the simple strategy that you can use to scatter lead magnets in 33 different places across social media platforms without having to be super techy or spend a lot of money on tech tools or ads. Let’s do this. 

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I'm here with Allison Hardy. I'm super excited because she is the Creator of The 6-Figure Mompreneur Podcast and she's a lead generation expert. When it comes to getting leads and sales on social, you have to start with the leads. I'm super excited about your expertise area. I can't wait to dig in. Welcome. 

Thank you so much for having me. I'm excited to be here. 

For the readers who haven't met you yet and don't know much about you, can you tell us a little bit about your story and what brought you here with us? 

My entrepreneurial journey started when I got laid off from my dream job. I was teaching college-level arts, which sounds very crazy from where I am now. I have done all the right things. I checked all the boxes. I had the fancy job and office and I did everything I was supposed to do. At six months pregnant with my first, I no longer had that job so I had to get creative fast. I started a business, transitioned it over again and took all that expertise from everything I had done. It's all culminated into this business I have now which is helping women and more specifically mom entrepreneurs, figure out their lead generation process so that they can sell to people who want to buy their products and their services. 

I can identify with so much of what you've said. I've been laid off in the past. I've pivoted my business six times. I’m glad that it puts you on this path and this trajectory because lead gen is super important when it comes to growing your business. Tell us a little bit about the different strategies you could use to create organic lead generation like free leads. Free sounds the best. 

Social Media Lead Generation: Platforms are always changing. Whenever there's a new feature that arises, think like, “How can I utilize this? How can I present my lead magnet in this area? How can I take this new feature and maximize it for my benefit and grow my email list?”

Social Media Lead Generation: Platforms are always changing. Whenever there's a new feature that arises, think like, “How can I utilize this? How can I present my lead magnet in this area? How can I take this new feature and maximize it for my benefit and grow my email list?”

Who doesn't want free leads? One of the main things people want. Lead generation oftentimes is way over complicated. I approach it from an active standpoint, there's an active component but there's also an amazing passive component that a lot of people forget about. That's utilizing the platforms that you already have for lead generation. You can strategically place your lead magnet in different places within all these platforms that you're using, Instagram, Facebook groups, Facebook profile, business page, all the places where we show up in the online space. We can utilize your lead magnet in an effective way to present it in a non-spammy and non-pushy way and present with like, “I can help you in this area. Do you want to download my free gifts?” It’s super easy. It feels good for everybody involved. As far as I'm concerned, that's what dreams are made of. 

For those people who aren't familiar with the term lead magnet, can you dissect what that is? Are they all the same? Can they look different? Take us through a little about that. 

A lead magnet is something that’s free, high value and that helps someone to either move forward, get a quick win or gives them valuable information. A webinar can be a lead magnet, a checklist or a swipe file. We've all downloaded them like you see a Facebook ad pop up and it's for this free thing and you're like, “That sounds cool.” You click on it, a form pops up, put your name and email address and that thing gets delivered to your email address. That person has given you cool and amazing value that's designed to show you that they're an expert in whatever field it is in exchange for your email address. 

It can take many forms. Do you have a go-to? 

I like webinars and guides or checklists. I like webinars because they're high value but it’s hard to get a perfect stranger off the internet to come to an hour-long webinar. My other thing is checklists or guides that are designed to give you a quick easy win because it's a little easier sometimes. 

Depending on what your expertise area is, there are all kinds of ways you could create lead magnets. 

Whoever your ideal client is, your lead magnet should be presented in the way that they want. A lot of my ideal clients, I work with mom entrepreneurs, they love a good checklist. They like to check things off and feel productive. Whereas others like fitness people, if they're a personal trainer, videos are better for them because of how the information needs to be released. That's something to think about when you're considering developing a lead magnet. 

It's almost like speaking someone's love language. You don't speak to them with your language, you speak to them with their language. What are some underutilized places on social media or various platforms where people can promote these lead magnets? 

Before I tell you specific places, get creative. We're smart people, we use these platforms. Each platform has these nuances. Let's be honest, platforms are always changing. Whenever there's a new feature or a new thing that arises, think like, “How can I utilize this? How can I present my lead magnet in this area? How can I take this new feature, maximize it for my benefit and grow my email list?” I want to do that before I dive in. A lot of times, we forget about that. We forget to be creative and utilize these platforms in creative ways. I'm not a huge fan of using my personal Facebook profile for business, it's also against the terms and conditions of Facebook. If someone is considering working with you, odds are they're going to friend request you on Facebook and dig a little bit deeper. We might as well use that platform for our benefit. Underneath our profile pictures, there's something called featured pictures now and you can select up to five photos. What I would recommend you do is create a photo that has something like, “Download my free gift.” Whatever it is. You create it in Canva. Canva is a free graphic design platform we can use. You do one featured photo and it's that. 

What it does is it leads with, “I have this free thing? It's super cool. Do you want to download it?” Someone can click on it and then it opens up the description of the lead magnet. You can put the link in there, it's clickable. It's an easy way to put your lead magnet in the forefront. That's one place that works well. Another one is in your Facebook group. If you have a Facebook group, it's a great tool for lead generation. Not everybody has Facebook groups but I'm a huge fan of it. When someone requests to join your group, you can prompt them with a series of questions. You can do up to three. 

I would recommend at least one of those questions be, “I have a free gift for you. It's called the little guide. You can download it here.” You drop the link in those questions. People either write, “This is great. Thanks so much. No, thanks.” Some people will drop their email address, copy and paste that baby and send it to them. It's a great place to lead with, “I'm an expert in this thing. You're joining my Facebook group. I can help you in this area.” When someone can be on your email list and get continual value from you, being your Facebook group and get continual value from you, you're going to be everywhere to them. You're going to be the person in their ear. That's what we want when we first meet someone in the online space. Those are two spaces. Do you want more? 

Yes. Those are simple things. Anyone can do that. 

It’s super easy. You can watch this video and be like, “I'm going to go change a question in my Facebook group.” It's super actionable and easy. You can implement this stuff that I'm talking about in a day, it doesn't have to take long. It's not this big, long process, it's pretty easy to do. The last place can be your Instagram bio. Nothing's clickable in the feed. They have to say like, “Visit the link in my bio.” A lot of times what people do is constantly changing that link for the post of the day. Instead of doing that, why don't you create a page on your website? You can call it YourWebsite.com/links. That lives there. It lives as your bio link. Let's say that page has a couple of different things on it. It can be like, “Download my free guide.” Which is your lead magnet, it can be like, “Join my Facebook group. Listen to my podcast.” Three things. Essentially, each one of those are lead magnets too. Your Facebook group and your show is a lead magnet. Your lead magnet is a lead magnet. You're not constantly having to do that weird, messy switching around of the link in the bio. It's all there and it's a great place for people to get to know you. It's also easier. I'm all about making everybody's life easier.  

What I love about these, numbers one, they're easy. Anyone can do this. Number two, if people are showing up in your Facebook group, they're into that topic and what you're talking about. Give them more of what they want. If they're clicking on your bio link on Instagram because you said, “To learn more, click here,” they do want to learn more. They are into it. They're there for a reason. Give them what they want. You know that the people getting there are interested. 

They're qualified. 

They have decided to take action and be like, “I'm going to click this thing.” They're into it. Those are all great free organic ways to get leads. Do you ever use paid lead generation? What's a healthy mix of organic and paid? 

I use a lot of paid lead gen because I have two small kids and I don't have a lot of time. It works well for me and for my business. It works for every business. You have to be ready for it. If your lead gen isn't hot organically, it's not going to be so hot paid. Once you have an organic lead generation process down and you know what works, it's time to introduce some paid. As much effort as you put into organic, you could put as much effort into paid. I'm also not a fan of putting all of your eggs in one basket. For example, I had a woman in my mastermind, her main lead gen was Facebook Ads. I was like, “I get it. I understand it.” She's a mom of three and she’s busy. She does not love to actively work her business. She likes to work in a very passive way which is fine but her account got disabled. That means her business stalled for three weeks and there was no reason as to why it got disabled. When those things happen, you're at the mercy of Facebook. 

Facebook is known for doing that for no good reason. I know tons of people who didn't do anything wrong, it just happens. 

Social Media Lead Generation: If someone is considering working with you, odds are, they're going to friend request you on Facebook and dig a little bit deeper. We might as well use that platform for our benefit.

Social Media Lead Generation: If someone is considering working with you, odds are, they're going to friend request you on Facebook and dig a little bit deeper. We might as well use that platform for our benefit.

There are things you can do and you should have more than one ad account but she didn't. That’s like “We're moving on from it.” Her business came to a halt. For me, you should have at least three lead generation sources and one of them should be paid. I don't think all three of them should be paid because you don't own social media. You own your website and your email list, which is great but that's it. You want to make sure that you are building your business in a way that's sustainable. You want to make sure that you're connecting with ideal clients in multiple ways because different people consume things differently. If Pinterest is a lead generator for you, you're going to attract a very different audience on Pinterest than you are on Facebook Ads because of how that marketing works which is fine. Either way, you're going to get people but it's good to diversify those lead gen sources. 

What's your favorite organic lead generation? 

Pinterest and my Facebook group have always done well for me. Honestly, I fell in and out of love with my Facebook group but at the end of the day, it's always been a great lead generator. It will never go anywhere. For paid advertising, Instagram Stories Ads always outperformed everything else. It's because my audience is mom entrepreneurs. The feed is cool but they liked the behind-the-scenes stuff. That's what Instagram Stories do.  

They prefer the Stories. 

Considerable. It’s crazy, the cost per lead. Instagram Stories versus Instagram feed, the cost per lead is always so different. It’s the same thing. It’s not like it’s a different audience and creators. 

You'll run an ad and choose not to run it to any feeds, only stories. I'm hearing more people talk about getting some good traction with Pinterest too. I love Pinterest because it's more evergreen. A post lasts way longer on Pinterest. 

With Instagram and Facebook paid advertising, you're relying on someone to stop the scroll. That's the deal with those. You have to be catchy and engaging enough, you got to do something to catch their attention and make them stop. Whereas Pinterest, they're searching for it. They're a qualified audience. It's just a different way of marketing. They're both valid but they do both have their pros and cons. 

Thank you so much for all these actionable tips. I'm super excited about them. I do understand you have a free gift for our readers. 

It's called, 34 Places to Promote Your Lead Magnet. I shared with you 3 or 4 places to promote your lead magnet organically, there’s 34. Thirty-three different places that probably already existing platforms that you have that you're not utilizing as well as you could be. It goes through them based on some examples. 

The first three were so easy. In less than a day, you can have all three of them going. Imagine if you had 33 quick, easy, get on it type things. I assume you cover a wide range of places. For the audience out there, be sure to grab the free gift. This is going to give you a boost. If you have good content, you're struggling to get those leads, this is going to be perfect for you. It's going to show you exactly where to get all of them and where to promote, places that you never even thought of. Thank you so much, Allison, for joining us. I'm super excited about everything you taught us about lead gen. I'm excited for people to get some results. 

Me too. I can't wait to see them all. 

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About Allison Hardy

Allison Hardy.png

Allison Hardy helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily.

Allison is the creator of The 6-Figure Mompreneur Podcast, a Huffington Post Contributor, have been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.

She's also wife to Teer, and mom to seven-year old Camden and two-year old Nora.

PodcastAdrienne HillLead Generation, Business Processes, Growing Your Business, Organic Lead Generation, Social Media, Business StrategyComment