📌 PinPerfect Strategies To Grow On Pinterest Organically 🚀

If you are struggling to build traffic on your content because you don't have a wide audience, don't worry. Pinterest is here to save you. Now is a great time for you to start on Pinterest because, honestly, Google can get a little bit strict. With Pinterest, as long as your content is great and consistent, you'll get traffic. Join Adrienne Hill as she talks to Pinterest expert and Blogger Nadalie Bardo about how you can grow on Pinterest organically. Get an understanding of the ins and outs of Pinterest. Learn how to make specific and searchable keywords. Discover why seasonal content is always better than evergreen content. And know more about all the different types of pins. Get started on Pinterest today!

#impactfulentrepreneurshow #guestinterview #pintereststrategy

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📌 PinPerfect Strategies To Grow On Pinterest Organically 🚀

If you’ve been building your business using social media, you know that it’s all about finding the right people who are interested in your offers and are looking to buy them. With the millions of people on social media, those people are out there. How do you find them? In this episode, we have a special treat for you. We’re going to show you the social media platform that’s more than just a social media platform. It’s a search engine.

People are actively searching for the things that they are ready to purchase. Not only are they problem-aware, but they're also solution aware and they’re searching for that solution. If they type that into the search terms and your content pops up, they are far more likely to buy than on any platform where they’re just passively scrolling and not serious about making a purchase. What’s the secret? Pinterest. Let’s dive in and learn all about why Pinterest is more than just a social media platform. Let’s do this.

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We are here with Nadalie Bardo. She is here to help you launch your blog and level up your website's traffic with Pinterest. For the last few years, she has organically grown the traffic subscribers and sales for free for her personal development blog, It’s All You Boo, with just Pinterest and SEO. As a Pinterest and blogging coach, she is dedicated to helping entrepreneurs like you to achieve their goals of more traffic, more subscribers, and more sales. She's the perfect person to have here with us to dig into all things Pinterest. Welcome, Nadalie. I'm so excited that you're here with us.

Thanks for having me. I’m super excited to talk to you. I'll talk about Pinterest all day, every day.

Finally, it's time to geek out on all things Pinterest. I know the audience is super excited to do that. Before we jump into all the good content for those in the audience who maybe have not met you yet, could you tell us a little bit about you and your entrepreneurial story of how Pinterest started to play such a big role in your business?

I have a similar story where I was working the 9:00 to 5:00 after spending way too much time in school. I was like, “What? This is it? I spent all that money and all that time for this job that I hate.” I had the opportunity to try my own thing and I started a blog like many others. I started online businesses and blogs because it's something you're passionate about. Maybe you started too and you're struggling to get traffic. That was a problem I had in the beginning.

Friends and family are great, but seeing only those 5 or 10 clicks a day can be depressing. I was constantly hearing, “Use Pinterest.” All these people were telling me the same thing. I was like, “Universe, I get it. I need to figure out how to use Pinterest.” I was pleasantly surprised that everyone was right. My traffic went from flatline to straight spike the same week that I started using Pinterest. It changed everything for me. If you're in a similar situation, it can change everything for you too.

For anyone struggling, how many of you have had the thoughts like, “I don't have enough people to talk to. I don't have a big enough audience. I can't succeed because I don't have enough followers.” Pinterest could be the thing that changes everything for you, just like it changed everything for Nadalie. There's a lot of power behind Pinterest and it's very unique. It's different from the other platforms. Can you tell us a little bit about what makes Pinterest unique versus the other social media platforms? Why is it worth someone investing their time in? You said that you went from basically zero to this huge spike. How big of a jump did you see? I would love to dig in.

I’m pulling out Google Analytics so I can show you. You can see how there was nothing before this. That jump is Pinterest. Something happened right around when I started using Pinterest.

Look at how much it has continued to grow as well. That first spike almost pales in comparison to some of the more recent ones. Not only can it give you a big boost, but it can also continue.

It's one of those things where it will grow time over time. Traffic is going up. It was around here that I started using Pinterest. Google Analytics categorizes Pinterest as social media. This is because of Pinterest. In my email list, I have over 12,000 subscribers right now. Why have I been able to sell my products on autopilot? It’s by setting up simple funnels where you have the pin that's the first point of contact, and it's sending them down this beautiful pathway that you've created for them.

It's a real potential to change things for you because what happens when you start your new site is you don't have any domain authority. Ideally, we all want that beautiful organic search traffic from Google, but it takes a couple of years for Google to even trust you as a resource. The thing that's great about Pinterest is that there is authority factored in, but as long as you're creating great content and using keywords, there is a huge potential for you to be found because pins are searchable. It's not necessarily about how many followers you have. It's about how much amazing content you are creating and sharing at the right time so that people are finding you.

Your clicks and traffic by using Pinterest continue to grow over time.

If any of you are trying to create more traffic and more eyes on your stuff, up until Google starts to grab you and put you out there, you can create your own traffic by using Pinterest. It's a tool to get more eyes on your stuff.

Also, it’s free. The only cost is your time. Maybe even you've been on the platform for a while or maybe you're frustrated. Let's be real. People are talking about how their views and clicks are down. That's realistic. I'll honestly tell you, my clicks are down too, but I'm still getting a lot of clicks. The difference is between some clicks and no clicks, I hope your choice is, “It's still worth my time.” People want to find you. They just need to know how to. This is a summit about social media, but the benefit of Pinterest is that it's not quite social media. It's searchable content.

Let's dig into that a little bit. I included Pinterest because largely, the majority of the world sees it as a social media platform. I know you see it a little bit differently because it is very unique. Can you tell us a little bit about what makes Pinterest unique? Why is it different from some of the other social platforms? What's the magic of Pinterest?

In their own words, Pinterest exists to inspire users to try new things to better their lives. It's a positive space. I don't know about you guys, but when I go on Facebook, I kill the feed. I use that to hide my feed because everything is so triggering. I feel like people are there to start arguments. It's not like that on Pinterest. It's all in a positive light and they're committed to keeping things positive. To me, that matters. Functionally for you, what does that mean for your traffic? Why should you choose Pinterest over Instagram? You only have so many limited hours in a day.

It does come down to the fact that it's a search engine. How it categorizes its content is not by hashtags like on Instagram, but by keywords. If you're using the right keywords in all the right places, you have the potential to be discovered. There's an insane amount of people on Pinterest. The thing that's great is that I find with social media, it's very now. I post and everyone sees it now. Less than 24 hours later, nobody sees it.

Of most social media platforms, Twitter is the worst. You put something on Twitter and ten minutes later, it's not even in the algorithm anymore. Things live long on Pinterest, don't they?

I would even say they live for eternity. They say around 40 days is the main window, but there's still potential for your pins to be discovered, especially if you adopt a seasonal mindset when it comes to Pinterest. If none of you has been on Pinterest lately, I want to show you.

Let's dig into the good stuff. Let's take a look at some of these seasonal pieces. For those of you who are frustrated with making a post on Facebook, Instagram, Twitter or whatever, and it's relevant for maybe a day or if you're lucky, a couple of days, imagine 40 days. Imagine being searchable years later. Imagine a post from two years ago at Christmas popping again this Christmas because it's seasonally themed. Take us into that, Nadalie.

If anybody has not been on Pinterest before, I want to show you that it is all about the search bar. People are probably thinking of Halloween. We can see here that these are the keyword phrases that are going to be the foundations of your strategy. People are looking for these types of topics, whether it's Halloween, Thanksgiving or being thankful. We can see everything is categorized by keywords. I want you guys to grasp that. It's like in the descriptions on the image.

This is how Pinterest understands what your content is about. There's a great tool called Pinterest Trends. As long as you have a business account, you can get access to this under the analytics panel. They have data for Canada, the UK and the US. The majority of my traffic comes from the USA. I'm going to choose that option. It's showing you what's trending right now. We've got Halloween. We've got fall. These are the types of food, beauty, home decor, and travel ideas that people are thinking about. I want you to understand that having a beautiful pin image matters, but what matters even more is how you're categorizing that and telling Pinterest what your content is about so the right people find you

What I love about that is the fact that it's all based on keywords. When someone goes to Pinterest, rarely are they going to Pinterest and randomly scrolling. They're going and they're searching for something. What I love about that is the minute someone is actively searching, they're ready to take action on whatever it is they find.

That's the statistic. They say that people who go on Pinterest take action. It's like a shopping list. They're more likely to go buy it later than somebody who's doing that on Instagram.

If they've searched for it and your stuff pops up, they like what they see. They're far more likely to either purchase it on the spot or purchase it a short time later because they actively looked for it.

It doesn’t just randomly show up. How many Facebook ads and Instagram ads are you seeing stuff that you're not interested in, but it's in your face anyways?

I would much rather have someone actively searching and finding my stuff versus passively scrolling and finding my stuff. Right away, it's super unique. I feel like Pinterest and YouTube are the only ones that are based on searches and therefore, the users are taking more action. They're action-based users.

That's such a good point that you bring up, in comparison to YouTube, because Pinterest pins and YouTube videos also rank in Google search results and on any search engine, whether you are talking about Bing or whichever country you're from and maybe you have another search engine. Those pins are showing up in search results. Those YouTube videos are showing up in search results. If you have a limited amount of time, and who doesn’t, you've got to decide, “If I can promote this piece of content, is it better to have a pretty Instagram account where nobody's clicking or to put that energy into creating 1, 2 or 3 pins and having it in a place where they can be found forever?”

Pinterest pins and YouTube videos can be embedded into a blog.

It's all connected. It's not a choice. You can do all of these things. It's just deciding what you want to prioritize. We were talking about seasonal content. This is my jam. When it comes to Pinterest marketing, I'm all about the seasonal content. If you guys are new to content creation, there are typically two types of content you can create. You can create evergreen, which I like to call never green content, and seasonal content. Seasonal content is very much not only tied to the seasons of the year but to major holidays and celebrations that come along on our calendar.

Every single month there's a holiday. Every single month there's a celebration. Like the example I shared with you inside Google Trends, we can see that people are searching seasonally. Halloween, fall, the end of September and October, this is what people are looking for. Why would you be sharing evergreen content in a season of orange, golden and beautiful falling leaves? It doesn't make sense.

The great thing about the seasonal strategy that you're teaching is as humans, we get a certain amount of comfort from repetition and routine. How many of you get excited when fall comes around? I love fall. When it's finally Christmas, I love Christmas. We love the repetition of a good routine. A lot of times, there are traditions that surround these seasonal points. The great part is you create some good fall content. It might spike this fall, drop off a little bit, and spike again next fall. In the fall ten years from now, it can come up again and again.

Pinterest is not quite social media; it's searchable content.

I love that you bring up that point because that's what I say with seasonal content. Maybe you're getting started this year and all you can create is 1 or 2 pieces of content that are tied to the season. That means that next year, you can write another one and another one. As I teach you guys this seasonal method, I like to start by doing a content audit. I look at what content I've already created that could be tied to the season.

For fall, one of my big tips for you is that you want to get started early. That means 60 to 90 days in advance. If you're trying to focus on the holidays, what’s 60 to 90 days ahead of time? Pretty much like October, late September, you want to start creating that content, creating your pins, and start pinning it out early because you're not like Buzzfeed. You’re not Huffington Post. You can't just post something on the day and have all these eyeballs on it. You don't have that reach or authority yet, so get started early.

Are you saying create the content early and hold onto it until the season or create it, post it, and give it some time to get warmed up before the season?

Give it some time to start building traction. Remember, Pinterest pins don't fizzle right away. It takes some time for you to get eyeballs on it and time for people to start searching for it. Something that I do is I usually grab a sheet of paper and I write down all my seasonal content ideas, content I have and content I'm thinking of creating. This is my fall/Thanksgiving list. That's why everything is already highlighted because I'm already done. I'm moving on to the next one.

I want to show you these inside trends so you guys can have a better visual. We have these little graphs here. These are the trend graphs. Even for the season of fall, we can see. Remember, I said 60 to 90 days in advance. At the end of June, people are starting to think about fall when fall technically just started. They are already thinking about these seasonal moments months in advance. Why would you wait until this spike to drop your fall content when you'll see soon there's going to be a huge drop-off?

Ironically, the moment that the season comes, people are over it. It's that anticipation and build-up. You have got to get started early. You can use this for everything. If you want to search for Christmas, we can compare different trend graphs. We can see even right now, people are already starting to think about it.

You want to make sure you ride that entire wave up. Don't wait until the crest of the wave. Ride the whole thing.

Starting early is my number one tip for that.

There are a lot of entrepreneurs in the audience and they are selling anything from coaching to network marketing products to maybe they're creating online courses. How would you advise them to put the seasonal spin on that?

One thing that could help you as well is if you guys grabbed my seasonal planner, I have a list of all the holidays and celebrations throughout the entire calendar year. That can help you think. We all know the major ones. There are little holidays and spins that you can put on things. If you're selling a product, having a blog is also going to help you because you can think of ways to make your content relevant to the different seasons.

Let’s say you're in business. Maybe you're not creating Halloween content, but maybe you're helping your clients with something related to Halloween. Back to school, maybe you're not focused on children or back-to-school supplies and all of that stuff, but maybe you're in the financial industry. Parents are spending a lot of money during that time. Maybe it's the need to save for school supplies.

You have to think of a way where you can make yourself relevant. If there isn’t an obvious way, you can fake seasonal content by bringing in images and videos that match the season. In fall, we’re talking about using the yellows, golds, reds, leaves, and fall scenery in your imagery. You don't necessarily have to be talking about the fall. Obviously, you're not going to use a photo of Santa Claus in the middle of June or July. You can use the imagery of the season to make your content or your offer seem seasonal.

I could see how it's a little bit of creativity, especially if the viewers had your list of all of the holidays and they were prepared. I'm hearing that you can absolutely take whatever it is that you sell. You can make it seasonably relevant. I'm hearing planning ahead, roughly three months, so you can ride that entire curve. You mentioned that you use a content calendar once you brain dump all those ideas. What advice would you give about creating a content calendar for Pinterest? How far ahead are you filling this content calendar out? What does that look like for you?

For me, I use scrap paper because I've done it so many times. It's year over a year of me doing the exact same thing, making lists of content ahead of time. That's part of why I created the planner. Within it, there is a worksheet where you can plan your content ahead of time. In the beginning, I'm telling you guys to get started early. Here are the dates to start.

Valentine's Day, you're going to start on January 1st. That's a bit late because New Year's is so big. Until January 2nd, nobody cares about anything else. On the second sheet, I have places for you to put your main keyword or any related keywords and come up with some post ideas and then you can even track your progress.

Spoiler alert, guys, if you are falling in love with this little planner that she's showing right now, that's her free gift.

Everything is in there for you. It'll be easy. I have it for every single month. This way, you can track your keywords. On the point of keywords, I want to give you one tip when choosing a keyword.

Let's talk keywords because that's what people are searching and that's how they are finding you. Let's make sure we master it together.

When we're talking about a keyword, I'm talking about a long tail keyword phrase, which is typically 3 to 5 words. With the example of Christmas, I would not just use Christmas as a keyword because that is way too broad and it can mean anything. We can see down here some related trends like Christmas decor ideas. That's way more specific. You can even become more specific than that like DIY Christmas decor ideas.

You want to make sure that people can find you with that keyword because if you're just saying Christmas, no one is going to find your content. You want to be specific enough that you can be found and the competition isn't too high. You can use the trend graph to figure that out, but you can also click on the results and see what comes up. Is there a good opportunity? Christmas decor ideas, for example. See if there are a lot of people posting about this. For now, I just see images. There could be an opportunity for you to create a pretty pin with text on it that is providing what exactly someone needs.

When choosing keywords, you want to be super specific, but not super, super specific that no one can find you.

If you're trying to find those keywords, you can use trends or you can use the search bar and auto-fill. I know a big complaint right now is that the search bubbles are gone. Pinterest OGs, you know what I mean. You’re going to use the search bar and you're going to type right into it. Right down here is where you're going to get the auto-fill and see what comes up.

The more you start typing in, the more it will auto-fill the most commonly searched items there.

With these examples, I would not choose Christmas decor. I would choose Christmas decor DIY outdoor or for the living room. You want to be super specific, but not super specific that no one can find you. Find the happy medium.

If it's a big enough long-tail keyword to pop up in a search, as long as it's in with a handful of other things, you're probably in a good spot there. That's an interesting use of keywords there. It's not exactly like a hashtag. It's different in that it's a full phrase.

It's a phrase that people are searching for. You can imagine like, “Pumpkin spice latte to make at home.” That's probably something people are looking for. These are the phrases that people are searching for. If you're wondering, “I don't know what my people are searching for,” then however large your audience is, whether it's 10 clients or 100 email subscribers, send out a survey. Ask them, “What are you looking for? How can I help you in the season of whatever? What's the number one concern you have right now?”

You got to get some feedback and talk with people. Talk with your customers. I assume, no matter what business you're in, it’s something that you did early on. Why not do it again? You have to know what your target audience needs and how you can serve them. Once you do it, you can intuitively guess what those keyword phrases are.

Even if you're not 100% sure, take a guess, throw it out there and test it. See how it does, refine it and test it again. That's the great thing about social media. You'll get immediate feedback one way or the other. People either engage with it or they won't. They will either search or won't. The great news is you can post all the time and test all the time. It's never-ending. It's social media.

With your keyword choice, you don't just create one and never change it. You want to constantly be designing new pins to be changing how you're writing your pin titles or your pin descriptions. I hope I can plug myself quickly. I do have a YouTube channel where I create weekly free content on Pinterest. I have created videos on pin titles, pin descriptions and things like that.

Find Nadalie if you want to dig deeper. I did notice one of the newer features on Pinterest is that all of a sudden, video is in the mix now. Do you have any advice on the use of static images versus video? What would you recommend there?

The newest rise is idea pins. If you are creating these idea pins, Pinterest is giving you some real estate. It’s almost like Instagram. There are these types of idea pins where you can share an idea. At the very end, it's going to invite you to follow and connect. This is a great way for you to reach new people.

It's almost like Stories.

It is but it lives forever. In Pinterest words, you deserve more than a double tap. They said it, not me.

I love that because everywhere else, if you share a story, it lives for 24 hours and it's gone. Your shelf life is teeny tiny. On Pinterest, you can create these and they live forever.

That's the benefit of creating an idea pin. There is some controversy though because there's no link. A lot of people are a little apprehensive about that because no one can click on your site. What it does do is at the top, you can see what other platform is going to give you that type of real estate when a follower logs on and they see your beautiful face right there.

What I imagine is it's a way that you could either grow your followers or grow the engagement of your existing followers.

It's all about that engagement because this is what's happening and we can circle back to that comment, "No one is seeing my pins. I'm not getting any impressions." You see a lot of people posting, “Is Pinterest still worth it?” It is still worth it and here's why. If we think about in terms of how many impressions a platform has been able to give out in a day, it's not an infinite amount. If a new type of pin like an idea pin comes and the Pinterest algorithm is prioritizing idea pins over standard pins or video pins, and you're not creating them, then obviously, fewer people are going to see your pins.

I've heard this from multiple speakers now. Whatever the newest feature is, always prioritize your time and at least put a little bit of it out there because the algorithm is going to favor it.

You don't want to be left out of this dance. It is a new future. We're going to see how this pans out. I do believe it is worth your time to explore, especially if you are seeing no engagement. The problem is that if you have a profile with no engagement, that's a bad signal to Pinterest saying, "Nobody cares. Nobody wants to engage." They send even fewer people to their profile and even fewer people see your pins.

If you start creating idea pins and start building that engagement, then there's that saying a rising tide lifts all boats. It will lift all your pins. That is not to say you stop creating standard pins. We got to create those standard pins because that's how we're getting the click. That's why I encourage people to create a variety of pins.

Maybe you design one idea pin per piece of content and a handful of standard pins for that exact same piece. When I'm designing my pins, I make one idea pin. I maybe make 2 video pins and then 10 standard image pins that I spread out over because remember, we're getting started so early. I'm not just going to pin once. I'm pinning once a week until we hit that peak. It depends on what is the type of image that is going to take off. I don't know. I got to try. I have an idea of what my best designs are.

Your time has so much more value and legs on Pinterest, especially when you're getting started.

You're saying use a mix of the traditional image pins and a couple of the videos. You're saying videos are worth having in the mix. This idea pin, which is like a series of stories or what people might think of as stories on other platforms, and use the full mix of them. If any one of them pops, it's going to pop all of your stuff in the algorithm.

For example, this is a bit on a downward turn right now, but I got a post up early summer. I didn't wait until September 1st to post about back to school. I do have a combination of video pins. There is a video pin and a standard image pin. There is also a standard image. This one got 344 clicks, this one got 60, this one got 10, and this is a bit down because back-to-school was trending in mid-August. It’s in the tail end of things. I also created a couple of idea pins because I wanted to know what is going to take off. It's a collection of standard pins that are getting clicks.

I'm seeing 16,000, 24,000.

This pin had 24,000 views.

For those of you out there, when was the last time anything you shared on any other platform got 24,000 views?

This is an okay pin. This one did all right. Pinterest is not broken. This content was at its peak a few weeks ago when I was getting a lot more clicks. One thing you should know about Pinterest stats is that it only shows you standard pins in the last 30 days. This is how this pin did in the last 30 days, not the entire time. For video pins and idea pins, it's collectively. This is the lifetime of the pin. You can see this for a lifetime and an idea pin is also lifetime stats.

It's not like they're long videos. They're short little videos.

I created this entire course called The Idea Pin Starter Kit. If anyone is interested, check out my YouTube channel.

Especially when there's a new feature, you know it's important to hop on that trend right in the beginning. Whether you're getting into Pinterest for the first time and you're like, “I'm going to hit the ground running,” or whether you've been using it for a while but you're ready to up your game and make the most of Pinterest, imagine the power of grabbing the seasonal strategy that keeps you relevant year after year.

Pair it with knowing when all these different holidays are, the planner for the keywords and all the things coming together. Pinterest is such a fascinating platform. I love that mix of advice and the power of the platform. The fact that it's not just sitting there dormant and quiet. They're constantly bringing new innovation to Pinterest as well with the addition of the videos and what you're calling these idea pins now too.

I wanted to show you guys one quick example of another pin talking about the power of seasonal content year over year. This is a video pin I created and it's already up at 27,000 views, and fall was just starting. This was an old pin. It's still there and still getting found. Your time has so much more value and so much more legs on Pinterest, especially when you're getting started, than on any other platform. That doesn't mean you won't eventually get to it all. For me, it was a no-brainer choice and I am happy I made it.

In terms of getting the most bang for your buck, the number one thing that most entrepreneurs struggle with is we have 1,000 things we want to do. Just because you've become an entrepreneur doesn't mean someone comes along and says, “Congratulations. You now get 28 hours in a day.” We still get the 24. It's about being as efficient as possible with your time. It sounds like with Pinterest, and particularly with the seasonal strategy that you're teaching, you're going to get the most bang for your buck.

I did this video on my channel called Why Is No One Seeing Your Pinterest Pins? I showed an example. There are a few examples. One of my pins went viral early in the year and I got 10,000 clicks in one day. I was looking at that pin now and nobody sees it. It has zero views. The reason is because it's no longer in season. People think that a lot of topics are evergreen, but if you look up any topic in Google Trends, there is a spike and a dip. Even for topics that seem so basic like it's every day, you've got to tune yourself into. If nobody has heard of Google Trends before, it’s the OG trend website that was around before Pinterest came out with its own trends site where you can search to see what people are searching for and when.

This is a great tool. There are a lot of tools I use to look for and research what people are looking for, but this is a new one for me. It's called Google Trends.

It’s like what we were doing in Pinterest Trends, I can plug in some keywords. It's going to compare and tell me. Even starting a business, it spikes at the beginning of the year and it's a bit lower for the rest of it. Even that phrase, which seems so non-seasonal, for the most part it is, but most people are thinking about it in January.

That would be a great time to create content for that. I noticed that from time to time, I'll create videos about social media scheduling tools and which ones are the best. I always spike again every January on YouTube because people are like, "I want to start the year off with a bang.” That's what they're looking for, “This year, I'm finally going to get organized.”

Get into the mind of your ideal client. When are they thinking about certain things? I love this Google Trends tool. Thank you for showing it to us. This could help you to maybe bust some of the myths you have in your own mind about whether or not your evergreen topics are evergreen or whether there is a little seasonal bump. Maybe it's not huge, but it's enough for you to ride a wave on Pinterest.

Another thing I like about this is similar trend graphs as to what we see in contrast. If you can find a keyword in Pinterest trends, and that can happen, sometimes you can't find what you're looking for, what you can do is then plug that into one graph and another. We can see it's identical. If you can find your keyword in Pinterest trends, give it a try on Google Trends because they're both search engines.

People have the same behavior across platforms. What I like about Google Trends is that if you scroll down, it's telling you what breakout keywords are. People are into crafts right now. It's a breakout search term compared to the year before. You never know what you're going to discover here, and it's free. You don't need to sign up or log into anything.

Trends.Google.com and then on Pinterest, their Trends section was within the business dropdown there.

With any platform, your success comes by being patient and consistent.

You have to have a business account. That's how you get access to Pinterest Analytics, which you want. You click analytics and then trends. You can search here. You can also key down to whichever of these is your main demographic. I assume the USA is probably where most of your readers are from.

Whatever it is you learn from that, you can apply it to any social platform you're on. You can apply it anywhere. It just happens to live on Pinterest. Why not also use it for Pinterest, of course? Imagine the power of if you take the time to research your business, research what people are interested in, when they're interested in it, what they're searching for, what words they're using, that will always serve you well. I've never heard of a business owner saying, "All those business analytics were a waste of my time."

Who says that?

I love that all of these tools you showed us are not overly complicated. They don't have to take hours. You could sit down for fifteen minutes and brainstorm, and fill in the nice little sheet you're going to give us for free.

That's how much time I spend planning every season. The hard work is then creating all the pins and getting the content up. Brainstorming content is not difficult. Another thing that I do is in terms of if you're trying to come up with content ideas. You can use the trends here. Sometimes what I'll do is go to the home feed and I'll search and see, “What are people writing content on?”

See what other people are creating. Dinner ideas, apparently, chicken and rice casseroles. Maybe I'll do a top 10 dinner ideas for the fall. That could be a content idea. See what's out there. Also, for idea pins, it sucks that there's no link, but the freedom is that you don't need a link. You don't need to back it up with a page. You could just make a video or an idea pin on anything.

It could be the top five questions my clients have, and you're talking about it. You can repurpose your TikToks. You can repurpose your Instagram Reels. The one thing that I love about idea pins and web stories, or even YouTube Shorts, Instagram reels, and TikTok videos is they're all 9 x 16. It's all the exact same dimension, so you got no excuse to not repurpose it. You might as well do it.

I do that too. That is super helpful. Even for those idea posts that don't have a link, if they like your stuff, they could follow you. They're going to click on the next link that comes up. They could still become a customer or a client because all the traditional pins are clickable, which means if someone clicks and they like what they see, they could buy on the spot, sign up or opt in or whatever it is you want them to do.

I know another question that often comes up is, "How do I get followers on Pinterest?" As someone who is on the verge of hitting 70,000 followers, I would say that it's consistency. As with any platform, your success comes by being patient and consistent. No matter how many pins you decide to create, maybe you'll do one idea in a week, a couple of standard pins every day, stick with it and keep going. Any platform takes several months for you to get the value for your time. You can know that Pinterest is a bit of a long-term game. Every pin you're creating, as long as you’re SEO-ing it, it's a beautiful image and you're pinning it correctly, you know that it's going to be worth your time.

What I love about that advice is if we're planning roughly three months ahead for all these seasonal trends, you can batch a whole bunch of repurposing, your Reels, TikToks or Stories. Pre-create some pins that are seasonally relevant. Create a big bank of content so you will have plenty to post while you're then planning out the next three months.

You are speaking my language. October, Thanksgiving, all these, I already created all my pins, so I don't have to come back. Some of these are from the previous year. Sometimes I create more pins than I can share. I can't share all of these in one blog post. Next year, I won't have to create pins because I already created enough for this year and next year. I batch design. I batch download everything. I use Canva for my pin designs. I save everything to my computer so that when I need to upload a pin, I don't have to go back. It's all there waiting for me.

Especially if you're smartly repurposing things that are the same size or same dimensions from other social media platforms. With all the repurposing and reusing, you'll never run out. Once you have a good content creation strategy, you'll never run out. I love that. Thank you so much for covering all of these topics. I know you've already given the audience a sneak peek of your free gift, but do you want to tell us a little bit more about it so they know what it is?

I created this seasonal Pinterest planner with all the holidays and celebrations because I hated having to be like, “What's coming up next? What are the holidays?” I’m always Googling. I have mine printed out. Usually, what I'll do is highlight a couple of days that maybe I'm interested in creating content for so that when I sit down and do it, I know what's coming up. It's easy to know what's three months in advance when you have something so easily printed out for you. You can plan your content right in it. You don't need anything extra in that. Having this in front of you can help you to brainstorm and come up with new ideas and it has been updated for the next year. It's not annual. For the next twelve months, I got you covered.

You can get it, print it out, type right into it, save paper if you're that type of person, know exactly what's coming up and start thinking seasonally. Shift your mindset to looking at it in terms of what my customers, clients or ideal audience need right now. What will they need in the next 60 to 90 days? How can I position myself as the person who's in tune with what's going on? The problem with evergreen content is sometimes you're tone deaf. You're sharing about something that is not even tuned into what's going on right now.

When you force yourself to flip your thinking upside down and think about something in a slightly different way, all of a sudden, you might find that you have all these creative ideas. Before, you were convinced you were out of ideas. You had nothing left. Flip your thinking and all of a sudden, you'll get a fresh flood of ideas. I love that you gave us such an easy, actionable tool to capture all these thoughts, the keywords, and the post ideas. It's super helpful. Of course, you can use it for Pinterest, but spoiler alert, you could use it on other platforms too. Use that baby. Make the most of it. What a smart strategy, Nadalie. Thank you so much for sharing it with us.

Thanks for having me.

Thank you, Nadalie, so much for sharing your abundance, sharing your gifts and being there to help with questions. We so appreciate you.

As I to you.

Thanks, and we'll see you in the next episode.

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About Nadalie Bardo

Nadalie Bardo is here to help you launch your blog and level up your website’s traffic with Pinterest. For the last 5 years, she’s organically grown her personal development blog, It’s All You Boo’s traffic, subscribers, and sales for free with just Pinterest and SEO. As a Pinterest x Blogging Coach, Nadalie is dedicated to helping bloggers like you achieve their goals of more traffic, more subscribers, and more sales.

PodcastAdrienne HillAugust 29, 2022Pinterest, Searchable Keywords, Pinterest Trends, Seasonal Content, Idea Pins, ConsistencyComment