🤫 My 6-Figure Book-to-Call Social Media Funnel Revealed 📱
Building your online business is a numbers game when done right, and a simple social media funnel is your way to go! But how can you ensure you increase conversion with a social media funnel? In this episode, Adrienne Hill will show you how to create a simple social media funnel and what it looks like, identify mistakes you might be making, and how to correct those mistakes. Her six-figure book-to-call funnel typically converts 10 to 80% because of the magic the Info Document brings to the table. Creating your six-figure book-to-call funnel and learning the formula of what to say and how to say it will increase your conversion rate. So, let’s dive right into this episode with Adrienne, and you will surely position your online business at an advantage over other businesses. Don’t miss this opportunity, and tune in now!
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🤫 My 6-Figure Book-to-Call Social Media Funnel Revealed 📱
Let's dig into exactly what the six-figure book-to-call social media funnel looks like. This is the exact funnel that I used to activate a part of my social media sales machine to earn 6 figures in only 6 months in business. Let's dive into the good stuff. How many of you have heard the saying, “It's a numbers game?” When it comes to building an online business or a business through social media, it's all a numbers game. Have you heard that before?
I have a slightly different saying and it goes like this. “It's a numbers game if you do it right.” There's a right way and a wrong way. In this episode, I'm going to show you some of the mistakes that you might be making, how to correct those, how to set up a successful book-to-call social media funnel, and how simple it can be.
Social Media Funnels
The truth is that simple social media funnels are the key to success. They do not have to be high-tech, complicated, and expensive. You simply need to know the basic structure to set up. Once you set it up, it works like magic. It is super simple. That's why it works for anyone, even network marketers. I almost think they have the toughest hurdle because not only does it have to work for them but it has to work for an entire downline of dozens, hundreds, or even thousands of people. It has to be simple. This is simple enough to work even for them. Let's dig into what that looks like.
A lot of people don't understand what a funnel is. A lot of people imagine some super high-tech expensive thing but honestly, a funnel is simply a repeated number of exposures to information to drive someone to make a purchase. That's it. Any way that you're giving someone a repeated number of exposures to information is a funnel. Some can be more manual where every single exposure point is you're manually doing it but they can also be automated.
Regardless of whether it's manual or automated, at the heart of a funnel is super simple. It's a repeated number of exposures that help someone to make a buying decision. It takes the average person 6 to 12 exposures to information to be ready to buy. Do you want them to get those 6 to 12 exposures over 6 to 12 months or maybe 6 to 12 days? The faster they go through that exposure process, the faster they're able to make their buying decision and the faster you can get a paying client or customer. It is that simple.
Now that we know it's just a repeated series of exposure points to information, we can start digging a little deeper. Each of those exposure points can be different. It can be anything from a social media post to downloading a PDF guide or a checklist. It could be a webinar, looking at a webpage, having a conversation through a DM, meeting with someone on Zoom, or any exposure. In theory, the best funnels have a variety of exposure types. You're exposed to information in a lot of different ways but net-net, it's simply multiple exposures to information.
Ideally, the best funnels automate as much of this process as possible so that it's mostly automated with maybe a few manual touchpoints mixed in. Now that we've wrapped our heads around what a funnel is and it's just a series of exposures, you may be realizing, “I'm running a funnel already in my business. I didn't even know it because no one had ever defined it this way before.” You're probably trying to expose your potential followers and audience, people on social media, to information every day.
Here's what I usually see with most people. Most people aren't confident about what to say or how to say it on social. They're not necessarily good marketers yet. They guess. It's okay if that's where you're starting. You guess what to post. If their marketing isn't good and they don't yet understand effective marketing, people see that post where they are guessing what to say and how to say it. It raises resistance and they think, “I'm going to ignore that post.”
If you're not getting any engagement on social media, chances are you're guessing what to say and it's not quite right so people are ignoring you. It’s normal. What happens to most people is that they're like, “Maybe I just need to be interacting with people one-on-one. I don't know what to say or how to say it. I'm just going to use some copy and paste scripts that I got from someone and I'm going to send out a bunch of messages.”
It's a numbers game. “I just need to send out a whole bunch of prospecting messages.” If you don't have a good script or you don't understand marketing or copywriting and you don't know what to say and what you're sending isn't effective, people see those messages and they go, “I'm going to ignore that message.” Is this happening to you? Can you relate to this? This is what happens to the vast majority of people I talk to. Don't worry, you're not alone if you're feeling this way.
Social Media Funnel: If you don't have a good script or understand marketing or copywriting, you don't know what to say, and what you're sending isn't effective. People see those messages and ignore them.
As a business owner, it gets frustrating. You're like, “I don't know what to say in my posts. I'm not sure what I'm saying wrong in these messages but I know it's important to get myself out there and keep going. I'm going to continue to guess what to post and try a variety of different copy-paste scripts to send to people in messages.” At the end of the day, you go through all this work and nobody is buying. Does this sound like you? Does this sound like the current funnel that you're using? I would say 90% of the people I talk to, this is their funnel.
I'm here to tell you that if this is your reality, you need a new funnel. That's why I put together this training for you. I want to show you what a simple social media funnel looks like that can get you some results. Let's break it down a little bit and take the simplest funnel ever. You put out some content on social media. It could be a post, a live video, a reel, or a TikTok. I'm using this little icon to represent social media content. You put out content and hopefully, it's a traction marketing content. That's why I have that little magnet in there. Hopefully, you're attracting people with your content.
You put some content out. For most people, you're sending a message, connecting with anyone who is interested, and then eventually most people direct them to some website and hope that they get a sale. In another version, maybe you're simply making the post and relying entirely on prospecting messages. In a different version, you're making a post. That post itself has a link to a website that you're hoping people are going to go to the website, check it out, and make a purchase. These are the funnels most people use. This is what I would call a basic sales funnel.
Basic Sales Funnel
With this type of funnel though, the success, meaning how many actual sales you get or how much revenue you're generating, relies entirely on high-converting marketing and copywriting. You need to know how to market your offers, what to say, how to say it, and the exact copywriting that's going to convert. If you've never heard of copywriting before, copywriting is a very specific version of marketing that is designed to convert to an actual sale. The success of these types of funnels relies on the success of high-converting marketing and copywriting. If you're not an expert marketer, you're going to struggle. If this is the type of funnel you're using, that's why I want to teach you a different better way.
The success of a basic sales funnel relies entirely on high converting marketing and copywriting.
Even if you're an expert marketer, the best marketers out there only convert with this type of funnel at anywhere from 2% to 10%. If you're sharing content on social media and ultimately driving towards some webpage or a conversation that can get them to a webpage, 2% to 10% is the reality of what's normal. This is for expert marketers who get 2% to 10%. If you're not an expert, it's going to be less than that. This is normal. These are industry standards.
When I say convert, what does that mean? A 2% to 10% conversion rate means that for every 100 people who take a look at your offer, anywhere from 2% to 10% of them will purchase it. If you are trying to earn a significant amount of money with your business coaching, course creation, network marketing, affiliate marketing, or whatever it may be, as you can see, if your conversion rates are only 2% to 10%, you're going to have to talk to and get your offer in front of hundreds of people.
That's why I said it's only a numbers game if you do it right. If you're converting on that basic funnel structure, 2% to 10% out of every 100 people purchasing is very small. If you're relying on that type of funnel, you're playing the numbers game but you're probably going to lose. That's why I want to show you a better way. That's your basic sales funnel. Some social media content may or may not include messages and it drives towards a webpage.
A Book-To-Call Funnel
I want to show you a different funnel. It's equally simple but way more effective. It starts the same way. It starts with social media content. A lot of times, it involves some DMs or messages. Where it changes, where it gets different is that instead of directing them to a page, you invite them to book a call with you or hop on the phone with you. You meet them, whether it's on the phone or Zoom. I like Zoom because you can see each other face-to-face. That is a different type of funnel. That's what I call a book-to-call funnel. You're asking them to book a call with you. That phone call is one of those exposure points or that Zoom call.
It's very similar. It starts the same but it simply ends differently. Here's why a book-to-call is so powerful. If we look at that book-to-call funnel structure, instead of relying on expert marketing and copywriting to get the sale, it relies on connection and relationship building. It relies on whether or not the person that you're getting on the call with knows you, likes you, and trusts you.
The Book-to-Call Funnel Structure relies on connection and relationship building.
When they first find your content, they may be a total stranger. If your content speaks to them and you know what to say to them, once they hop on that call with you, it's so much easier to build know, like, and trust when you're face-to-face. Instead of converting at 2% to 10%, it typically converts anywhere from 10% to 80%. It's different. It's a much higher conversion rate. A 10% to 80% conversion rate means that out of every 100 people you talk to, anywhere from 10% to 80% of them will make a purchase. That's a very high conversion rate compared to your basic sales funnel.
The 10% to 80% is a big range. I get it. When you're new and you're learning what to do, you might be closer to 10%. As you do this more and more, you get more experience under your belt, and you learn how to do this, you'll get closer to that 80%. Imagine 80% out of every 100 people that you talk to purchasing your offer. It's different, isn't it? Would you rather have 2% to 10% purchases or 10% to 80% purchases for every 100 people you talk to? This part is obvious but I wanted to give you a clean comparison point. Everyone is going to want the 10% to 80% purchases. That's how you can build a thriving business.
Let's break down exactly how to do that. Here's that basic structure I showed you with a social media funnel or book-to-call funnel. I made one tiny adjustment to this funnel. It increased my conversions dramatically. When I made this tiny change, I went from converting roughly 40% up to about 75% to 80% with this one small change. It starts the same. You share content on social media. It may or may not involve some DM messaging back and forth where you invite them to a call.
Instead of going right to the call, you send them an info document. Nothing crazy. Just one simple document that you ask them to review before your phone call. It dramatically increases your conversions of how many clients or customers you get in those phone calls. The magic to the six-figure book-to-call funnel is this info document. Let's break it down. What is so magical about this document? The thing I love about it is it's not high-tech at all. Nothing in this funnel is very high-tech. You consider Zoom as high tech I guess but everyone is so used to Zoom so it's not a big deal to hop on a Zoom call with someone.
If we take a closer look at this info document, what's in there? There's a repeated number of exposures to information within a single document. It all happens on autopilot because you create the document once. You can share it with hundreds or even thousands of people. You only need to take the time to create it once but all those exposure points are automated.
The first thing I recommend sharing is some success stories that are related to whatever it is you're trying to sell. You can share with them like a webinar. It would be a great thing to include in this document. It’s somewhere where they can simply click and it'll pull up a webinar they can watch. You can share examples of results people are getting with the product or service that you're talking about.
You can directly address any objections that they might have like a prerecorded video or some information. You can address their objections and answer their frequently asked questions. All of these things are included in this one simple document. As you can see, the document itself has multiple exposures to information. It is a funnel but it's super simple. Anyone can make this thing. You don't have to be a techie at all to do this. That's what I love about it.
The secret is this info document. You simply share some attraction marketing on social media. When people react to it, they say, “I love this. Tell me how. Show me how. Where do I get more information?” You simply say, “Grab some time with me. I'll send you an info document and then I'll answer any questions on our call.” You give them this info document.
The info document is all those repeated exposures, all in one handy document. By the time they meet with you, they're ready to buy. You get way more clients and customers out of the backend. It is so simple. Anyone can do this. Coaches, course creators, network marketers, affiliate marketers, anyone can use this method. It's so easy. I'm going to show you the info document that I use and I give my clients to use. You can see some examples of what those repeated exposures of information look like. What does this document look like?
The first step is to share a success story. Whatever it is that you're selling or sharing, share a success story of what can happen when you do this. I share my success story in mine. If you don't have your success story, don't worry. You can share other people's success stories. It doesn't have to be yours. I know a lot of people in network marketing are worried like, “I haven't had success yet.” Your upline probably has. Someone in your company has shared their success stories.
You generally share maybe a webinar or some info videos. You can even include an application if you want people to apply, fill out a survey, or whatever you want. Usually, a mix of videos and surveys is great. It shows some examples of results people have gotten with your products, services, coaching program, or whatever it is. Have real people talking about what their experience has been like. It can be nice to show a mix of videos as well as screenshots from social media comments or testimonials. Show them that real people are getting real results with your product or service.
Include some additional information, whether it's videos or a case study, things that address common objections. Instead of you having to address the objections on the phone call, their objections are addressed by this document. It takes a lot of the pressure off of you. Answer some frequently asked questions. A simple list like this question and answer will do just fine. You can see that none of this is crazy. You might have to film 1 video or 2 or find videos that other people have filmed and simply add them to your document. That's all it takes.
In this very simple six-figure book-to-call funnel. The document does all the heavy lifting for you. The document has many info sources all in one simple document. We're not talking about a twelve-page document. It's maybe 3 or 4-page tops. The thing I love about it is you can create it on Canva. If you haven't heard of Canva, it's a web platform where you can create free graphics and stuff.
There are free plans on Canva. You don't even need the paid plan to make this thing. You simply either need to film some videos or find some videos that someone else has made talking about their results or success. Simply add them to the document. It’s not high-tech at all. You just need Canva and the ability to either film or find some videos that other people have made and you're done. It’s super simple to make.
If you're wondering, “What about all the stuff that comes before and after that video or document, the marketing on social media and knowing what to say in the messages, getting someone to book the call, hopping on the Zoom call with someone,” all that's left is knowing what to say and how to say it to get people to take a look at your offer and you have this simple info document, which is all it takes. On the front end when it comes to knowing what to say on social media to get people to book this call with you in the first place, you need to learn a little bit of marketing and copywriting. It doesn't even need to be world-class. It could be average and it can still work.
All you need to do is find someone who can teach you some basic marketing concepts and copywriting. That's all you need. You just need a formula to follow of what to say and how to say it. On the backend, when you're on the video call with someone, by the time they get to that call, they're pretty much ready to buy already. They know everything they need to know. They've had all those repeated exposures already to your information. All you need to do is learn how to sell with a heart of service rather than being salesy.
I offer simple, tiny training like $27 or $37 training on all of these things. This is not overly complicated stuff. It's pretty basic. It comes down to knowing what to say and how to say it, having this document, and then using this funnel. The great news is many parts of this funnel can either be fully automated or semi-automated. The only part you can't automate is the video call itself. You want to get on and have a real conversation person-to-person there but all the rest of it can either be semi-automated or fully automated. Once you make that info document, you can use it hundreds or thousands of times.
This worked so well for me. I give all of my clients this entire funnel structure. I give them everything. I give them a template of the info document and examples of what all these videos look like so that they can simply create the version that fits their business. If you work with the right coach, there's no reason that you can't set this thing up for yourself and it works so well. At this point, you might be thinking, “I want to use a funnel like this but I need help knowing what to say and how to say it.” I get that.
You're probably thinking, “I need help finding more people. If I'm going to convert a certain number of people, out of every 100 people I talk to, I need hundreds of people. Where do I find these people?” Are you wondering? I don't have any followers and many connections on social media. Where do I find them? I have good news for you. If you're realizing that this six-figure book-to-call funnel is exactly what you need and you need help with these two areas, I have a free gift for you. This is going to help to break down exactly those two questions.
It is called the 6-Figure Business Blueprint. Inside this blueprint, I'm going to break down exactly what to say and how to say it to get more people coming to you, where to find all of these people on social media, and how to create an irresistible attraction in your business. I have two different versions of this. One is perfect for the coach or course creator. The other is perfect for the direct seller or network marketer. If you're dabbling in both, which I understand happens, choose whichever one is your primary focus at this time. I'm going to help you to break down exactly how to implement this simple social media funnel into your business.
Social Media Funnel: The audience explosion toolkit will show you how to add 1,000 or more hot leads and prospects into your business over a week without paid ads.
For the VIP ticket holders, I have something extra special. The Audience Explosion Toolkit is going to show you how to add 1,000 or more hot leads and prospects to your business over the course of a single week without any paid ads and manual prospecting whatsoever. Imagine playing that numbers game that I taught you about with 1,000 hot and interested leads all showing up at once and what that could do for your business if you had that much interest all showing up at once and you won that numbers game. Remember, it’s only for VIP ticket holders. Enjoy, friends.
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About Adrienne Hill
Adrienne built a career in corporate America managing multi-million dollar launches for Fortune 500 companies. She channeled that experience into creating and building out a structured, systematized approach to building her own brand online. Using her proprietary system, she created an instant audience in the thousands and launched multiple programs which ALL scaled to 6-figure businesses in only 6 months each! She now focuses on helping entrepreneurs to build the skills, structure, and systems they need to scale to $50k months and beyond.
Adrienne is passionate about helping coaches, course creators, and network & affiliate marketers to make the smartest use of their limited time while they build their income to the point where they can make their business their primary focus.
When she's not working on her business you can find her hiking, fishing, traveling, or having outdoor adventures with her husband, adult children, and golden retriever puppies.