💁🏻♀️ Beginner's Guide To Using TikTok For Business 📲
Are you afraid to try TikTok for business? You don’t have to be, because it’s one of the best social media platforms for you! Adrienne Hill sits with Maayan Gordon, the co-founder of Champion Empire and an influencer with 2.3M+ fans on TikTok. Maayan talks about how you need to be clear with your goals. From there, you’ll know how to build your content strategy for TikTok. Next, figure out how much time you have to create videos. If you want more tips on using TikTok for business, join the conversation.
#impactfulentrepreneurshow #guestinterview #tiktokmarketing
Top 10 Ways To Use TikTok FOR BUSINESS!
Secrets to going viral
Avoid the biggest mistakes most businesses make
Keep TikTok simple and easy to implement
Want to know more? Get your free PDF here: https://www.maayangordonmedia.com/tiktokforbusiness
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💁🏻♀️ Beginner's Guide To Using TikTok For Business 📲
Welcome to another episode of the Social Media Sales Summit. I'm here with Maayan Gordon. She's the Cofounder of Champion Empire with a passion for empowering and supporting small businesses across the globe. She's an expert in social media psychology, combining science, emotion and art to create powerful messages and connections. After surviving a gas explosion when she was nineteen years old, she was homeless and living out of an RV.
From the depths of despair, she discovered her true passion and her purpose to help others. She went on to build her first business to six figures in a single year using the power of social media and the power of human connection. Since then, she's gone on to create three more successful businesses and brands in both product and service industries.
The exciting part, she grew her social media following to more than 2.3 million on TikTok, 38,000 on Instagram and another 36,000 on LinkedIn. We are so blessed to have her here with us and we're going to dig into all things TikTok, which I'm super geeked and excited about. Welcome, Maayan. I'm so glad to have you.
Thank you so much. It is a pleasure to be here and be a part of this incredible event. I know it's going to bring so much value to people.
I'm super excited to dig into TikTok. Admittedly, I'm a TikTok fanatic, so I'm excited about this. I think the audience is going to be excited too because it's been creating a lot of buzz. Everyone knows it's a new up-and-coming platform but there's still a lot of people who don't know much about it, so this is going to be a good one. Before we jump into all things TikTok, some of the audience may not have met you yet. Could you tell us a little bit about you and your entrepreneurial journey and how TikTok became such a starring role in your story?
It's been like a long journey is the first thing I'll say. I'll try and give you the abbreviated version. I thought the options were to go to college, get a good job, and get degrees. Those are the options that I knew existed. I started doing the copywriting full-time and I thought had figured it out. I was like, "All these adults think you have to get degrees and I'm making like $20 an hour writing from my bedroom. This is awesome. I don't have to do anything anyone tells me I'm supposed to do anymore.” I couldn't see myself being happy going to college for another eleven years to get the Veterinary degree that I wanted. Things were great for a while until me and my husband were in a gas explosion in our house.
After walking to 6 or 7 stores, one of them said, “Sure, I'll try out your product,” and bought all 36 of them that we'd used our entire amount of money that we had to source and put together. We were like, "We have a business.” We grew that business to $120,000 in the first year, tons of cold calling and created a graphic design and sticker printing company, which was more fun for a while.
We got burnt out on that and transitioned into glassblowing because I've always had an artistic side and that desire to create things. I fell in love with glassblowing right away and that was my main focus for a few years before I hopped on TikTok and LinkedIn and that was because we were crushing it on Instagram.
Think about what makes you happy and fulfilled outside of money.
Every single piece that I could make, I would sell. We ended up doing in the first year, I think was like $150,000, the next year was $250,000, the next year was $310,000 in sales. I was like, “American dream. We made it,” but then made some investment mistakes in terms of trying to grow it. Instagram changed up and it was our main sales channel and our revenue got hit, cut in half in probably like a three-month period.
Now, I had all these extra expenses because we rented out this new extra space that was much bigger and got into this time period where I had to take out a line of credit, so we didn't lose the house that we literally had purchased, had hired some employees that I had to fire, all of these different things and I was working eighteen-hour days straight.
Even after buying our house, we didn't even go visit it a single time for about 5 to 6 months because we would work. We would wake up, work, blow blast, ship orders and market to the point where we were exhausted. We were like, “Do we want to drive twenty minutes back to our house or do we want to crash on this bed that's right here so we can get that extra 40 minutes of sleep in?” We were working. During that time, I had lots of time to think while I was blowing glass and went, “This is not sustainable.”
Anytime you're physically making the good that you're selling, you're trading time for money.
I started thinking about, “Maayan, you've achieved this low point. You had this high point. What do you want to do with your life? You've got a lot of years left. What are you going to do for the rest of it? You've gotten out of this homeless situation. You're in a better situation now. What are you doing moving forward?” I realized that what made me happy and made me feel fulfilled outside of money was impacting other people who were going through similar emotional things that I hadn't gone through.
I was able to do that through glassblowing and that's the part of glassblowing that I loved the most. I thought, “I can deliver that value in many other places,” because the way that I was delivering it was through my content. It wasn't that the glass piece miraculously had magic to it. It was the magic I’d fused into the glass piece through my content and through talking about things that people were connecting with.
The storytelling aspect of what was behind that piece of art.
For people to know, “She made this piece of art even though she'd been through these things, she was still able to make something beautiful.” I think that's a universal concept we can all relate to. Sometimes we go through things that make us feel not beautiful or make our life feel like a mess, but we can create something beautiful out of anything that we start with. That's an inspiring message people can connect with.
TikTok For Business: Test out different topics until you find the ones that connect to people.
I've heard this before and I think your story is the perfect example of this. Your mess is your message and your struggle is your story. It's so true. No one's inspired by someone who's never had a problem in their entire life and to eat from a silver spoon. That doesn't inspire anyone. It's the challenges in life that allow people to relate and become inspired. TikTok comes onto the scene. When did you decide to do to move away from that trading time for money aspect?
Honestly, that was never much of a thought until I would say probably maybe late 2020 or early 2021 because my sole focus was on how to help people and build relationships that made my life better and happier. Before TikTok and LinkedIn, all of my relationships were transactional or related. I had customers I was also friends with, but that's not the same as connecting with someone with whom you have no other relationship and connecting over values. That was never something I'd led with before. I'd always lead with my products in terms of the different businesses that I had like, “Check out this cool thing,” instead of, “Here's something I've learned and I believe in.”
I started doing that on LinkedIn. LinkedIn was a huge catalyst in parallel with TikTok that helped me transition to realizing that the largest amounts of value that we can create where we're not trading our time for money anymore are, one, collaborative. TikTok is the most collaborative platform that I've ever been on. I realized, "There's an opportunity to create value by me doing the exact same thing I'm doing with someone else.” Not like putting more time or effort into it but by harnessing what I'm already doing with someone else's resources or whatever another human being brings to the table. That's another way to create value.
That's something I speak about a lot because I have a coaching business now that helps small businesses and all sorts of different areas and helping people look outside of the traditional ways in which things were created because our world is different now. Technology has completely changed our world. One of the largest pieces of technology is the internet.
Our ability to take the things we're already doing and combine them with things other people are already doing and have that create more value started blowing my mind. I started seeing it show up more. It's completely changed how I view the world and how I view individuals' contributions to the world.
It's a beautiful way to look at it instead of, "You have to do this amount of work.” I think the societal messaging is around hustle culture. You have to work harder, not smarter, even though you don't have to do either of those things. You have to work with other people. It's not about smarter or harder. It's about working together.
This summit is a perfect example of that. By collaborating with all of you lovely speakers, I'm able to bring so much more value to the audience. There's no way I could possibly know all of these topics nor should I have to. The power of collaboration is where it's at. Honestly, it leads to more connection, too, because there's always someone's voice that's going to hit someone in the audience in the right way. They're going to be like, "This is my person.”
You have to work with other people to find that magic. I think that's amazing. As we look at how to take that idea of connection being the power of everything and bringing that into TikTok, what role can take top play for a business owner? Why TikTok? Why should they even take the time to look at it?
Focus on building relationships that make your life better and happier.
There are a lot of reasons stacked on top of each other that make it so attractive. I would say one is it's not a platform or a channel in which you can generate traffic to your website, to whatever it is you want to send people to. Normally the goal of any marketing is to either get people to take action or to send them to another place where you can have better communication with them.
On social media, it's many to many. You're not controlling the environment very much. If you can send them from your TikTok profile to your website where you can capture their email, there's a lot of benefit to that. That's one of the benefits, generating traffic and attention because TikTok has the most attention out of any platform now.
Instead of trying to take your business to an area of the world, to an area of people's attention, where they don't have interest, showing up where people are excited and interested in getting involved makes your job a lot easier. Also, it's an excellent tool to help you develop your video and marketing skills. It's also a tool to understand your audience and your customers better. It's a great market research tool because, let's be honest, how many of us are truly 100% dialed in and understand who our customer is? Almost none of us, except for maybe some of the big giant companies have enough data and enough time looking at that to have a good understanding.
Most of us only think we know who our customers are. TikTok gives us these insights that we're not going to get anywhere else. I don't mean data provided through the analytics of the platforms such as TikTok gives you access to the average watch time of your video to what percentage of people watched up to that point. Also, what percentage of people dropped off to where those views come from geographically or the age breakdown of those? That's valuable data, but TikTok gives you even more than that in terms of the data and the insights you get from the comments.
I do quite a bit of research on what marketing companies will put out these decks of like, “Here are the stats for marketing in 2021.” They'll be like, “73% of people said they watched a YouTube video.” What I've read is that TikTok is the platform that receives the most comment engagement, which makes sense to me. I see videos and if you've been on TikTok, you'll see videos sometimes show up on your For You page that have 40,000 or 100,000 comments. It's insane the amount of communication that you get and within what your customers are telling you when you are not prompting them is so much insight into who they are, how they think and how they feel.
It's always the top of mind. Unprompted, unscripted comments and feedback that are the most valuable. I can relate to that. I spend a lot of time on social media because my business is related to that. I see far more engagement and far more comments on TikTok than on any other platform.
I love something you brought up that I want to touch on real quick before we started this interview. You said you were testing out different topics until you found the ones that connected with people. That is something that I've seen be an X factor between success and failure with almost every business. How much are you testing? A lot of businesses are afraid to test on Instagram or Facebook because that's where they have it. You’re supposed to have it dialed in. It's supposed to look put together. You're supposed to look professional. You already have everything on those platforms, whereas TikTok has the opposite culture.
That is like, it’s fine that you're messy. It's fine not to have everything look perfect. In fact, you're going to get more views the more raw, real and authentic you are.
TikTok For Business: Figure out how much time you have, and then break it down into how many videos you can create.
By design of the platform, if you create a bad video, no one's going to see it. What a beautiful, safe place to test out marketing and messaging?
No one sees your mistakes. They only see your win.
They're not going to watch videos from your profile. Videos are almost exclusively consumed through this algorithm-fed feed. If you're not familiar with TikTok, think about Facebook. When you open up Facebook, you've got a feed and you see other people's posts and stories. Now, imagine never leaving that feed. That is the only place that you are looking at content. You don't go to groups. You don't go to pages. You don't search someone's name. You're reading what pops up and appears in front of you. That's how people engage on TikTok.
For the person who's intrigued by TikTok and they want to get started but maybe they're super intimidated. It's hard when you're approaching a platform you know nothing about, what's the best way to get started? For beginners, what advice would you give them?
My first advice is to grab my free PDF, where I've got ten tips for people getting started. I think you're bringing up a question that applies to not only TikTok or not only social media but to life in general. What do you do when you're afraid? The answer is going to be different for everyone, but what I've found works incredibly well for me is you attack with action. If you're nervous about starting TikTok, then jump into the deep end of it. Say, “I'm going to post every single day, 2 to 3 times per day, for the next two weeks. I don't care what happens because my main goal is to get past this fear barrier.”
Rip that Band-Aid off and be done with it.
Rip the Band-Aid off, nothing bad is going to happen. I think a good exercise is to write down what your fears are. What are your actual fears? Sometimes we let fear sit inside our heads without a real name. As soon as we name it, like many of us have experienced, as soon as we say it out loud, we're like, "That's not scary.”
That sounds silly now that I say it out loud.
It’s not about working smarter or harder. It’s about working together.
What a silly thing to be scared of? I would write down what you are afraid is going to happen if you start posting on TikTok? The things you might write down would be like, “My professional friends on LinkedIn will see it and think that I'm a joke.” Write that down. “I'm afraid that all I'll waste my time that I can never get back.” Write down all those things and address them in your head but then write them down. “This is a ridiculous fear because X, Y and Z, or even if this fear happens, I can still do X, Y, and Z to mitigate it.”
You can come up logically because fear is such an emotion. It prevents us from thinking logically. Once you let the emotion out and put it on a piece of paper, you can re-engage the logical side of your brain and be like, "These emotional fears are not valid. I'm going to take this course of action.” All that to say, create an action plan.
Action kills fear quicker than anything else. I agree with that. Fear stands for future events appearing real. You don't know what's going to happen. You're only making it up. If you're going to make it up, why not make it up good?
It's realizing that attacking with action is going to break down that fear but then also giving yourself a plan. Any time I've been in a space in the past years where I felt frustrated or nervous or upset, for me a lot of times, when I get nervous or fearful, it shows up as frustration, anger or impatience. When I get in that state, I go, “What's my plan?” Almost all of the time, I don't have a concrete plan. I've got pieces of a plan, so in my head, I'm telling myself there's a plan, but it's not fully mapped out.
There's clearly this space between point C and point D that I haven't created a bridge. You feel it. You feel this fear of, “How am I going to get from C to B or from C to D?” Once you create the plan, you feel so confident. You're like, “That's how I'm going to do it. I know how to do that thing that I said I was going to do.”
If we're starting to create a plan of action then with TikTok, how often should you be posting? Is there a certain type of content that people should start with if they're not sure where to start? Let's dip our toes in the water and create a little plan together.
I think you're right. Frequency is an important thing. That's going to be different for people, so I would never suggest you should do this without context. Look at the context of how much time you have. That's the most important thing and start it. How much time do you have to put into TikTok? If you say, “It's three hours a week.” Great. Start with those three hours and break that down. Decide, “How much of those three hours is going to be content ideation? That’s coming up with ideas. How much of that time is going to be content creation? How much of that time is going to be video editing?” When I say content, it's all video on TikTok.
There's filming the content. There's editing content. When am I going to be posting this content? Break down how much time you want to allot into each of those categories. Based on the time, then work backward. Start with what do you have to work with, not what is my ideal scenario because none of us are playing with our ideal scenario of what we could come up with in our head. There are only 24 hours in a day.
TikTok For Business: Creators love it when you use their audio because it drives more engagement and virality.
In my ideal scenario, there are maybe like 100 or more. I'm sure the same is true for all of you. Figure out how much time you have then break that down into how many videos you reasonably think you can create. If you know it takes you minimum of fifteen minutes to film something because you didn't like how that looked or you got to set stuff up for the video.
Say, “I've got one hour,” and it takes me fifteen minutes per video. That means I can do four per week. Don't say, “I should do seven per week, one per day.” You can’t. Don't tell don't force yourself into something you reasonably can't do because it's going to make you feel bad. That's the plan. Start with your resources, work backward and by the end of you dividing those resources, that is the plan.
Especially if you have that lens over top of it, it doesn't have to be perfect because the great thing about TikTok is that it's raw, fun and interesting. I know, for me, when I first started spending time on the platform, I was thinking like, “I wouldn't even know what to post here,” but the more I scrolled as a consumer, the more ideas I got. Every time I saw something, I was like, "That is so cool.” I would stop myself and say, "What was cool about that? What grabbed my attention? Why did I like that?”
I know a lot of the people who are brand new to TikTok. Feel free to expand on this a little. People don't realize that you don't have to come up with all the ideas. The magic of TikTok is you can reuse other people's audio. Repurpose it and put a new video to someone else's audio. It's super cool the way it works.
It touches on this concept that I love so much, which is we're all unique. That's what's unique about our content on TikTok. We are different. The way we think and feel is different. Even if I'm creating the exact same video as someone else, it's different because I look different. I feel different. I sound different. That's a great point, but I also want to point out that's why separating ideation from content creation is so important. Most people are not doing that yet.
When I hop on LinkedIn, I think about what I want to post and create it in the same sitting session. With TikTok, you can do that, especially if you have that skill. It's going to be much easier and more effective if you go, “I give myself dedicated time to come up with ideas.” For some people, maybe that's sitting in a room with a piece of paper. For some people, it's going to be opening up a notebook and taking notes while you're watching other people's TikTok videos.
Simply scroll and every time you find a video you like, save that audio.
Save the video. Save the audio.
Attack your fear with action.
Save the video and be like, “I'm going to do a rendition of that.” What I love about TikTok is people like it when you reuse their audio. It's not like, they're like, “God, they stole my stuff.” It's like saying, "Props to you. Your audio was awesome. I'm going to do a little spin-off on it.” It's like giving someone a high five almost to reuse their audio. It's not a bad thing.
No, it's a good thing because it drives more engagement and virality. If someone creates an audio and lots of people start using it, that person's likely to gain a lot of new followers. The psychology behind it is if I like what you created, I'm probably going to like you as a person, so we should be friends. You can see that as old as time. That's how we have largely connected as human beings. “You like sports too? Let's talk about that. Let's bond over that. You're from this town that I grew up in? Let's talk.” It's all about finding the relate-ability and creating bridges between each other. TikTok has done that and created different ways to do that very well.
Knowing that there's this cool audio reusing feature, do you have any advice on how often you should be reusing viral audio versus creating your own audio? Any advice on that split?
No one knows until you start posting. Not even the platform knows until you start posting, but I would say if you're starting out in the account, pick one and stick to it for a while to give it a chance to see if it's working. I think one of the mistakes people make is they try too many different things all at once. Coming from a scientific perspective, you need some control variables to understand and analyze your data accurately.
Make some decisions. I’d be like, “I'm going to use my voice in every video for the first ten videos. If I'm not gaining traction, then I'll try doing sounds without my voice.” After that, I'll try no sound, but I'll use the text to speech feature. There are all of these cool fun things you can play with, but none of us know, because of our uniqueness, which parts of us are the most connected to other people. I would say the more self-aware you are, the more success you'll probably have on TikTok, but also TikTok helps you become more self-aware, whether that's personally as a human being or even as a brand.
What content do I enjoy creating? Social media should be fun. Do whatever feels fun to you and you're going to attract other people who like the same stuff. I know, for me, whenever I go to someone's profile or channel or whatever you want to call it, TikTok or otherwise, I take a peek and I'm like, “What can I expect from this account? What stuff am I going to see here?” If someone does see one of your videos and they love it, and they quick peek at your thing, and they see that you're being consistent like, “I can expect a whole lot more of this,” then they are more likely to follow. Even if it's a mix of stuff, but they're like, “I like their mix. Follow.”
I was going to see that. Staying niched has advantages. I think it's easier to grow your numbers because people like consistency. They like to be able to predict what's going to happen and then be like, “I was right. I knew that was going to happen in this video.” We love that, but as someone in my account, I have, I'd say 30% to 50% glassblowing videos and 50% to 70% of other stuff. I've got videos of my dogs and my husband, traveling, food, and all of the things that I enjoy. That's because even though I know if I only did glassblowing, I'd probably grow more number of followers. I know by having more visibility and more of my brand and who I am, the followers I have are deeper followers.
For me, I care more about other things than the metrics. For example, with my glassblowing videos, people will tell me when I hop on new Zoom calls or different things, they'll be like, “I checked out your account before this call and I spent 30 minutes watching your glassblowing videos. Those are so cool.” That's a nice compliment to hear. I much more value and would rather have someone say, “Your glass pulling content is cool, but I watched this one video of your dog and that was so cute how you guys did this together,” because that's much more relatable and connective. Most people are not going to be glassblowers.
TikTok For Business: It’s easier to grow your numbers when you’re consistent.
There are a lot of animal lovers out there.
Even though they think it's cool, it's not as strong a connection point as someone who also has a dog that's a Frenchie and I've got a Frenchie. That's like immediate blood bonds for life. It’s a different level.
There's an account that I follow where literally all he posts is a video of him holding up two pieces of food. He lets his dog lick both of them and then eats the one that he prefers. It's hilarious. He's like, “Apple or grape?” It's adorable because I love animals. Imagine if you're running a business and you're trying to attract clients and customers. Chances are, they're super interested in whatever it is you teach. You could create some bingeable content around the thing you teach, whatever it is. That's super fascinating. It could be a mix of reusing audio, using your own audio but standing for something. I hear that you want a consistent thing that you stand for.
I would say it's more emotional than any other platform. The thing you stand for doesn't have to be something you say all the time or in every video. It has to be a feeling people get when they watch your videos. Our emotions speak a lot stronger and more loudly to us than words do a lot of the time. That's something new that other platforms haven't tapped into because we experience an entirely different level of emotions watching video than any other form of content. There's nothing that matches how we experience video. To the point where sometimes, when people watch videos, they get so immersed in what they're watching that they forget where they are. They forget everything else about their existence.
I know we're getting short on time here, but I want to ask. For those who have already been using TikTok for a while, they're a little further along. What's the key to turning all these viewers, all these eyes, on your content into actual customers, clients or sales? What's the quick answer on how to crack that nut?
Look at it as a skill you have to develop, not as a set of elements you have to get right then the box is unlocked. There's no such thing. It's going to be small baby steps forward until you get where you want to be. You're not going to get it right the first time. You're not going to probably get it right the 2nd, 3rd or the 4th time, but you can get a little bit closer and a little bit better each time.
There are tons of strategies, from using the link in your bio and having a free lead magnet to using live streaming as a feature to promote the thing. There are tons of different ways to accomplish your goal, whether it's sales, harnessing people into a community, creating an ambassador program or bringing awareness to a product.
It's getting clear about what those goals are. I have a lot of brands come to me, honestly. They will be like, “We're interested in TikTok.” I'll be like, “Great. What is your goal with putting money, time and energy into this platform?” They'll go, “We want sales of this product. What is the ROI we can expect?” I come back to them and go, “TikTok now is not a sales channel or a sales platform.” If that's the only reason you're looking at it, you should probably look at Facebook ads or something else because you're thinking about this very linearly when this is a complex multidimensional platform, and because of that, you have to set clear goals.
You have to set clear goals.
I would say, on the other side, sometimes I get people and they'll be like, “Our number one goal is to increase awareness. We want to measure that in this way. Our secondary goal is to start working with influencers and to build up an ambassador program. Our third goal is to generate sales through this channel eventually, but we understand that's not likely to happen within the first 8 to 12 months, but we want to make this a long-term part of our strategy. We want someone to help guide us through that.” Get clear on why you are on TikTok.
For those who have been reading and they're intrigued by these short little videos, reusing adios, emotionally connecting with their audience maybe in a way that they've never done before and they're looking for a way to get started, I understand you have a free gift. It could maybe help them to dip their toe in the TikTok water. Can you tell us a little bit about that?
It is a wonderful PDF that I put together from a video series that I did a few years ago, but all of the elements still hold true. That's what I love about TikTok. It's built based on how human beings work. The technology supports the end goal of connecting humans. It's not using the technology for its own end. I've got this great PDF with my top 10 tips on getting started on TikTok if you're a business.
These things are true if you're going on there for fun, but if you're someone who is trying to use TikTok for a particular purpose, that's how I've designed and created this PDF. In addition to those top 10 tips, you'll have my email address and you'll be able to message me directly. A lot of times, people will ask you, “How can people get in touch with you?” That's the best way to get in touch with me because then, you'll have my direct email, my primary main email. Not like a customer service email or something like that.
It's going to get your gears turning in the right direction. You'll be able to go on your own after that. That's one of the things that I've seen cool about TikTok. It's like an unlock for your creativity. I'm sure you've experienced this. A lot of people join the app and if you ask them, “Are you creative?” they'd be like, “No, I have no creative thoughts. I'm not a creative person.” Six weeks later, they’ve got all the best ideas and they're like, “I am creative. This is so cool.”
You could spend a month being a viewer of TikToks and you'll have ideas coming out of your ears. What an abundant gift. If you've thought that you want to dip your toe in the TikTok waters and figure out how to get started, this guide is going to be the best place for you. It’s the one-stop shop here are all the things you need to know to get started. Real quickly because you have something special, I understand you have almost a mini-course on TikTok. For those of you reading, we’ll have a Shop Now page that has all kinds of helpful information, mini training, and things like that specific to social media. One of them will be this TikTok course. Could you tell us a bit about it?
It's not a mini-course. It is quite robust, but basically, I broke down TikTok into six different modules or areas that you have to think about. We go through every single one of them. It's got a ton of proprietary exercises that I created because one of the things, based on how I learn and feedback I got from other people, is being taught something is great, but it's when you work on it yourself that you learn it.
Starting out a few years ago, when I was starting consultations around TikTok, I noticed that at the end, people would be like, “That was a lot of information. I almost feel a little paralyzed with what I'm supposed to do with this information that I learned.” I've got tons of worksheets on there that ask you a question and give you space to write things down. I think that's super valuable. There are videos and PDFs and other things in there.
If you do not want to dip your toe and you want to jump into the deep end and not figure it out yourself but get guided help, check out the Social Media Shop Now page. It's full of helpful social media resources. I'll make sure there's a button somewhere nearby. Thank you so much, Maayan. This has been so helpful and rich. I think TikTok is very much like a blue ocean. It's not as crowded as other platforms. The algorithm favors the creators. On one platform, you might get a couple of dozen likes or comments and on TikTok, you could get 500,000. It's crazy. We so appreciate your time. Thank you for being with us here.
Thank you so much for the opportunity to come, speak and share.
Be sure to join us in the Facebook group. We're going to continue the conversation there. There'll be an opportunity for Q&A. Maayan will be in there, too, so you can get access to her and meet her. How cool is that going to be? Join us there and we'll see you in the next episode.
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About Maayan Gordon
Maayan Gordon is the Co-Founder of Champion Empire, with a passion for empowering and supporting small businesses across the globe. She is an expert in social media psychology, combining science, emotion, and art to create powerful messages and connections. After surviving a gas explosion when she was 19 years old she was homeless and living out of a 1978 RV. From the depths of despair, she discovered her true passion and purpose to help others. She built her first business to 6-figures in one year using the power of social media and the power of human connection.
Since then she has gone on to create 3 more successful businesses and brands in both the product and service industries. She grew her social media following to more than 2.3 million followers on TikTok, 38,000 on Instagram, and 36,000 on LinkedIn. Her main focus now is consulting and creating strategies for brands, businesses, and world-changers to help them fully unlock the power of social media to accelerate their growth and impact.