🤙 Turn Youtube into a Money Making Machine 🤑
Generally, video is more engaging than reading content; and is easier for most people to understand information. Video marketing is one of the most powerful marketing strategies entrepreneurs should consider. And YouTube is the ultimate video platform we should be advertising in. Adrienne Hill welcomes our guest today, Robb Fahrion, the co-founder of Flying V Group, who shares his tactical digital marketing strategy of using YouTube and turning it into a money-making machine. One of the tips he shares to grow your subscribers is consistency. Dive right into this episode and learn how YouTube works for you!
#impactfulentrepreneurshow #guestinterview #youtube
---
Watch the episode here
Listen to the podcast here
🤙 Turn Youtube into a Money Making Machine 🤑
Have you ever wanted to make the absolute most of video marketing, especially video marketing by tapping ads, and you're realizing that feeding the Facebook, Instagram, or Meta Universe is eating up all of your money faster than you expected, and you're wondering if there are other solutions out there? We all know how powerful video marketing is. We all know that YouTube is the ultimate video platform. Should we be advertising on YouTube? It's worth asking the question. If you have been debating if advertising on YouTube is the right step for you, then you are in the perfect place. That's what we're going to cover in this episode. Let's dive in and see how you can make video marketing, specifically YouTube ads, work for you.
--
I'm excited because I'm here with Robb Fahrion. He's the Cofounder and Partner of the Flying V Group, an award-winning digital marketing and advertising company located in Orange County, California, and Phoenix, Arizona. Robb has been featured in the Wall Street Journal, Yahoo News, Business News, and many other publications. He is recognized as one of the top social media experts and top business coaches of 2021.
We are blessed to have him here with us. He helps businesses grow their revenue through tactical digital marketing strategy and execution. He's here to talk to us about YouTube specifically and how to use video strategies on YouTube, including ad strategies to take your business to the next level. Welcome, Robb. I'm excited that you're here with us.
Thank you so much for the great intro and thanks for having me. I'm excited to be a part of this.
I am a huge fan of YouTube. There is so much power in video and all the platforms that have a video on. YouTube is where it's at. This is going to be a huge blessing to our audience. There's probably a mix of people tuning in to this. Those who have never leveraged YouTube but want to. They're realizing being a searchable platform and a video-based platform are the perfect one-two punch for their business. There may also be another audience that's a little further along.
They already know how smart YouTube is, and they may be wanting to dig deeper and get more out of the platform. We'll slowly dig deeper into the real good stuff. Before we jump into all the YouTube, goodness, for those in the audience who maybe have not met you yet, could you tell us a little bit about you, your entrepreneurial journey, and how YouTube started to play such a starring role for you?
I am the partner and cofounder of Flying V Group. We're a full-scale digital marketing agency. We're helping startup clients without a web presence build a web presence, or existing businesses redesign their web presence, and then move them directly into marketing and advertising services on a monthly basis. We always say we're doers. We get the services done, whether it's search or paid advertisement.
We're also heavy on the consulting side. We’re having that partnership and relationship with our clients not only to execute the strategy but then also to advise on new technology in the space, new opportunities, and adjustments that their competitors are making. Also, bringing information to our clients to help them make better decisions for their business moving forward. We like to be in the trenches, solving problems, and bringing that marketing lens, especially from the digital side, to the conversation.
I've always wanted to start a business. I was the guy in high school who always had some side hustles going on, reselling baseball cards, which I find myself doing now as well. I always knew I wanted to start a business. I never knew what it was or how to do it. It was the right place and the right moment. I had someone reach out to me. I was in the marketing and advertising space asking for some consulting work, and he was a lawyer.
I did work with him successfully. He asked me to bill him. I said, “I'll send you an invoice.” I didn't know what to charge, how to charge, or whatever it may be. What did go off in my head from a light bulb standpoint and that a-ha moment was that professional services field. Still to this day, we do a ton of work in the law, accounting, and financial services space. A lot of these organizations don't necessarily have a marketing team or maybe they have one individual where you do marketing in your free time. It is what we hear a lot of where it’s sitting as that pseudo-marketing department for organizations like that.
We still work with all sorts of clients. Still to this day, I didn't expect to start a business, but then that opportunity presented itself. His name is Mark and I thought, “How many more individuals or firms out there where Marks exist?” We were right on that, and we're still doing quite a bit of work in those particular spaces. That's how Flying V Group started.
I always joked that there was no business plan. There was not a methodical thought-out process of how we were going to do this and execute it, but I was able to found it with my brother. He's the co-founder. We put our heads together. As the waves came, they took us from one place to the next. We've served over 300 clients and have 12 employees. We are still boutique-size, but we're having a lot of fun. I love every aspect of starting your own business, being ingrained in it, and the overall rewarding factor of being an entrepreneur. That's the quick little cliff notes there.
What I love about your story is that you were an accidental entrepreneur. You didn't mean to do this. It just happened. There are tons of people who can relate to that. There are a lot of people in this audience who just fell into entrepreneurship. At some point, they stood up and went, “How did I get here? What am I doing?”
What has even played into the success of Flying V Group as well is always being open to opportunity. I always tell people, any opportunity that presents itself, don't say no right away. Give it some time. Maybe sit on it. Hear people out if it's partnerships or new opportunities that may seem off the wall. That's the only way that you can start to uncover new opportunities or better opportunities than you currently have. How things started has still been a fabric of how we operate. We don't leave any stone unturned.
The same goes for our clients. We're willing to go, “Let's figure it out. Let's see what we can uncover.” Before we say no, let's vet something out. Sometimes there will be noes, but there are also a lot of times when you learn something new. You learn that there's a better way to do something or whatever it may be. We still carry that same never say never attitude or let's see what this opportunity might be and how it can help either our businesses, our client's business, or whatever that may be.
Flying V Group sees the opportunity and how it can help our or our client's businesses.
One of my favorite things is with everything you do in business, you either get the result you want or you get the learning you need to get the result you want next time. Explore everything, but with intention and focus. What I also love about your story is that you're in the trenches. You walk the talk and you're living what you're doing. You know it. You're not way up here looking down and trying to manage people's portfolios when you don't even do the work. You do the work.
We're running a business and trying to grow our business as well. The beauty of it is we're using a lot of the same strategies for ourselves that we're using for our clients. Does marketing and advertising work? It worked for us. There are always going to be different nuance and different things like that, but that's where experience and understanding the landscape of certain verticals and having that expertise comes into play.
A great part is always, “I promise you this works because I know it helped my business grow.” Sometimes you got to trust the process and things don't happen overnight like anything. That's always fun. There's a direct correlation between what we've done to grow our business and how we're also helping to support our clients’ businesses too.
Even if you're accustomed to working with larger companies or even small to mid-size companies versus the solopreneur, you're working with people who are the guy in the corner going, “In your spare time, can you be the marketing guy? Bootstrap this. Make it happen.” That's what all solo entrepreneurs do too.
We all have to put on our marketing hat and our advertising hat. Even though a lot of us are not marketers and are not advertisers, we still have to figure it out. If it can work for them, it can work for us. Let's unpack YouTube a little bit. For those who are maybe new to YouTube and they're exploring, “I want to make it a part of my strategy,” what makes YouTube unique and why is it worth investing time amidst all the other platforms that are available to us?
The most obvious answer is video in general. Video is by far one of the most engaging platforms. We're very analytical in nature, but the numbers are there. People dwell time on a website to sit and watch a YouTube video versus spending the same amount of time reading content. They're not equal. The video always outperforms in that regard. That's the one piece. People like watching videos better than reading. Not everybody, but holistically and as a generality, that's the case. Also because sometimes they can get more information quicker, and you have the visual components. There's that piece.
Flying V Group sees the opportunity and how it can help our or our client's businesses.
Video is by far one of the most engaging platforms. People are more likely to spend time watching a YouTube video than spending the same amount of time reading content.
The other piece is the way YouTube is also entwined with Google's ad platform, and then Google search as well. Indexing videos on YouTube that then populate in search engine results, it is a lot easier for us to drive exposure through channels like that. A lot of it is because Google is trying to grow its business. If they can get people on YouTube and spend time on YouTube, they're seeing more ads and Google is making more money.
On the flip side of that, with the Google ad network, we're able to tap into all of those same bells and whistles, demographics, keyword targeting topics, and audience interest, and display not just video content on YouTube in the form of ads, but banner display-type ads as well. That's where YouTube is extremely valuable. You obviously have the video nature to wear. From a medium standpoint, it's always one of the top-performing mediums from a marketing perspective, then you got the Google ecosystem behind you as well, search, and then the paid ad component.
To clarify, YouTube falls under the umbrella of Google. Anything that you would search and find through a Google search, YouTube is going to be included in that search.
That’s correct. A lot of clients that we work with have a YouTube channel. There's still a lot of optimization that we can do within those YouTube listings, whether that's rewording the title, adding more in-depth descriptions, utilizing tags, and categorization. Feeding YouTube more information about what our videos are about, the semantics piece of it, and the audio understanding is getting there.
There's work to improve Google's actual understanding of audio, but injecting subtitles. That's all content in the form of almost a blog post in a way. That readable text is all stuff that can be indexed by a search engine. A lot of times when you do a search, you're getting videos at the top of the result. If you click the video tab, it's all videos. People are utilizing that type of medium a lot more.
One of my favorite things about YouTube is this. For those of you in the audience, something that you wish you knew how to do is to make more money on social media. That's why we're all here at the Summit. How many of you would go and search for that on Facebook or Instagram? How many of you would go to YouTube and search that because you know you're going to find a video that's going to show you how? Far more people are going to YouTube to search the action-oriented things. If it’s something you are ready to take action on, you go to YouTube.
The barrier of entry to get a video done nowadays is also a lot lower with a lot of the stay-at-home stuff over the past years that you can't ignore. The expectation of video quality has decreased as well, which has helped people to go, “I can record a video through a webcam. I don't need to spend thousands of dollars on video equipment or hiring a video production company.” I can very easily go on Canva.com which I use a lot, create a nice thumbnail, load that thing up there, and now you got great content.
The barrier of entry to get a video done nowadays is lower. With a lot of the stay-at-home stuff that the past years, you can't ignore the expectation of video quality decreases.
Early on in Flying V Group, we're trying everything. I got on recording the most amateur video ever. I have my little face in the corner of the screen. I'm walking through a WordPress website, how to install Google Analytics, Search Console, and other tracking. It has 15,000 or 20,000-something views because it clearly answered questions that people were having. It showed them how to do it in a way that was much more easy to consume and then use from a practice standpoint because it was a step-by-step almost. The barrier to getting video content up is also a lot lower, which creates more opportunities.
That video you told us about, how long ago did you record that?
It was probably within the first year. I was like, “I need to create some content and show people that I know some digital marketing and advertising work.”
It was many years ago.
It adds up too. You forget about that. What it's also doing is creating that brand authority to where it's my name associated with Flying V Group. It's a video that has a lot of views, comments, responses to comments, and interaction there. It leads to a blog post on the website. It helps that credibility.
What's even better, you made this video years ago and it's still out there getting views, getting hits, and driving people to your website, versus if you share a video on Facebook, Instagram, Pinterest, or anywhere else, the shelf life is days.
You have people that are always competing with the algorithms. They're trying to figure out how it works. You're going to drive yourself crazy like, “Why did this get one engagement versus the other?” That's what we've always loved. Don't get me wrong. There are tons of value in those types of content, social media, and building up that presence. When you can post something that lives there forever over time, it's going to get more valuable, assuming that the content stays relevant and up-to-date. That's where creating new content helps. It becomes a very powerful tool from a search perspective.
When you can post something; that lives there forever over time. It will get more valuable, assuming that it says relevant and up-to-date. That's where creating new content helps.
It stands the test of time. It lived there forever. You're going to get the biggest bang for your buck putting content there because it never expires. It never dies. It's always searchable and findable. If you've created a live video on any other platform and you might have 10, 20, 30, or 40 videos over the course of how many years, you realize you can download those and put them on YouTube. You maybe have a whole channel's worth of content. You don't even know it. It's just sitting there and not being used.
It's that cross-pollination of content or reusable content from one platform to the other. The one thing I found too is writing for me was always a struggle early on. What made writing easy was recording a video and then almost transcribing it. As I was walking that person through, “Here's how to do X, Y, and Z,” I not only had the video but now I also had written content. For me, it’s sometimes tough sitting down and starting to write that out. It made it much easier to where I now have the ability to transcribe it. There's automatic transcription now, and then go back in, proofread, and edit. You're creating multiple pieces of information that can be used in many different ways a lot quicker.
For people who are getting motivated, they want to grow a YouTube channel or maybe they've started and they're trying to get traction and subscribers, what are some quick tips you have on how to grow your subscriber base and your channel as quickly and efficiently as possible? Any tips?
It's consistency. It's been on my list of being more consistent. It's hard because you're doing so much. Even what we talk about with clients, sometimes there will be things where the client is going to handle this portion. We'll handle more of the heavy lifting from the ad optimization or whatever else. It's setting reasonable expectations to where I'm going to get one a week, or even one a month.
At least having something to where you have a reasonable expectation of yourself from a time standpoint to get that done. That consistency. In paid ads, we called them tight themes. It’s having maybe videos that one plays off the other that plays off the other to where you start creating more libraries of content that start to add a lot of depth to the value of the information that you create.
Setting aside some ad budget too. Like any effort, especially early on, sometimes having that little push of some paid promotion to at least drive some engagement and get some visibility helps. That's not to say that won't happen over time. Organically, it will but that push-pull we know is going to take a little bit of time. In the short term, we’re putting that out in front of X, Y, and Z types of demographics that we know may be interested. It can help you to start to build up that momentum and see those views.
That's rewarding. Even today, I'll get random comments. I'm like, “That's super cool. I forgot I even put that out there.” Consistency and having a plan, not just creating random videos, but having stuff that can be a progression of the content that you're going to create, then moving some ads spend behind that as well, assuming that you can budget some of that towards a little bit of that extra push at the beginning.
I'm super excited to dig into the ads piece, but before I allow myself to go there, I want to ask a few more questions about this consistency side. One little life hack I shared with the audience is if you've already done a lot of live videos on some other platform, you can repurpose them onto YouTube. You might find that you have a whole channel's worth of content. It would be easy to be consistent because you already have all the videos.
If someone doesn't have that yet and they're realizing, “This whole repurposing thing. I should be smart about this.” Is it better to create the content specifically for YouTube and repurpose it in other places? Is it better to create the content on other social media platforms and repurpose it for YouTube, or doesn't matter?
If you do start with YouTube, it's a lot easier to repurpose because a lot of times you're not going to be restricted by length. Some of those videos are 10 to 15 minutes because they're longer processes. If I wanted to cut that up into bite-size pieces, I very easily could. On the flip side of that, you can also use strategies that you might use for an Instagram Live on YouTube as well.
One of the things that I encourage people is FAQs. What are your clients asking you? Whoever it is that you're trying to get in front of, what are the questions that they ask you on a regular basis? Write those down. If it's 10, 15, or 20. Get online and answer the question. A lot of times, it’s that simple to where you get on and you're answering that question. It's probably a minute and a half. That can be used, whether it's YouTube or Instagram. There are a lot of other places where you can use that.
Going back to that searchable content, now you're providing a piece of video content from someone that knows what they're talking about from an expertise standpoint. If you have your brand tied behind it, that's where you start to build that authority over time. That's going to help you on social media. It's going to help your website from a search engine visibility standpoint. You can use that content to post on your website. There's your new blog. It doesn't necessarily matter one way or the other. If you're creating pieces for YouTube, there are always ways to repurpose them. You're not going to run into any restrictions on YouTube at least.
Slice, dice, and repurpose them. Turn them into stories, live videos, TikTok, or whatever you want.
Step by step.
There are tons of people I follow on TikTok for example. I can tell they're getting their video from YouTube. They have a channel somewhere I need to go, but I still consume it on TikTok and I love it. Hopefully, that got all you're creative ideas going. Assuming that we're producing content. We're repurposing and reusing, and we’re being consistent because we're smart marketers here. We have a purpose behind what we're posting. It's not just willy-nilly.
Let's talk about the role that ads play because a lot of people get to that point where they're mastering their marketing and their content, but ads feel like pulling the slot machine handle, hoping and praying that you don't flush your money down the toilet. Every ad platform is different. YouTube is different and Facebook is different than the rest. What's the best ad strategy for beginners to increase their traffic and to increase sales specifically?
They tie together. It goes back to what I was talking about when you're thinking about creating the content. Create the content with a specific focus in mind. In the same way, you're focusing there. You're also looking to create ads very specifically for a particular group, individual, or in our sense, the type of clientele that we're trying to get information in front of.
It goes back to Marketing 101 and Advertising 101. It’s that personalization of content and not getting too wide. That's where when we take over ad accounts, we see a lot of issues. They have so much content and information in there that it becomes hard to organize and manage. It's hard to pull out insights about what's working and what's not. Right out of the gate, it's not biting off more than you can chew. It's maybe setting up two specific types of videos targeting two very specific types of audiences, running those, and then monitoring.
The beauty of these ad platforms is it’s creating that instant feedback loop. We'll know pretty early on, “How far is our video reaching from a cost-per-view standpoint? How many clicks are we generating off of a particular video?” You'll start to identify what type of content is resonating with different audiences. Within those audiences too, it's not just putting all your eggs into one basket in terms of the type of content that you're running and what it is you're talking about. What I mean is you might be targeting a specific individual, but give them a couple of different topics that you think would pique their interest. The likelihood that you hit on all three and they find each of those extremely interested at least from a metric standpoint, there is going to be 1 or 2 winners out of that.
That's where you hear about the optimization of ad campaigns. It's a trial-and-error game. We go in leveraging existing experience. We go in with a strategy based on what our clients are talking about and who they're trying to get in front of. Until we put that information out in front of a live human being that's absorbing it, taking it in from a personality standpoint, and how they may receive it, we don't know until we get validation from that data.
Start small, specific, and focused. Don't try and cover every single angle. That will help you to control the testing and the experimenting that you're doing. A lot of times, keep the variables at a minimum as well. I might run the same type of content, but I might run one to this demo and one to this demo. Maybe it's male versus female. It might be age groups that you chain. There is still a lot of that testing, but I think that's where you can spin out of control if you're trying to do too many things at once, and trying to satisfy too many people at once. You can run into trouble and then you feel, “I'm spinning out of control and wasting money here.”
What I've observed at least in my business is that when most people start venturing into ads, they almost always start with Facebook first because it's familiar. Ads are almost always outside the comfort zone in the beginning. Once you dip your toe in there, Facebook seems to be more comfortable to most people and then they branch out. I know in Facebook ads, you have certain goals for your ads. It could be right to reach for people and get clicks. It could be conversions or getting views on a video. What types of strategies or goals are there for YouTube ads? Are they the same or different?
You do have similar types of goals that we're setting. For instance, one might be the reach. We want to reach as many people as possible with this video. It might be the clicks. We want to drive more clicks to that landing page. It could be conversions where the views and the clicks don't necessarily matter. What matters is when that click gets to the website, are they taking that conversion action? They are similar in that sense.
The biggest difference for me is the intent of the audience that you can drill into a Google ad versus a Facebook ad. I call Facebook ads more of a passive advertisement. The person that we're putting advertisements in front of, we don't necessarily know whether or not they want that ad right out of the gate, or we have to at least set up some funneled structure to get them to that place.
That is where a video is good because the reach of the video on Facebook is strong and it goes a long way, but we want to use that to then say, “Who watched this video? Who clicked on the ad?” From there, we might retarget them with an offer or whatever that may be. On the flip side, YouTube presents more active advertising. These are people where I can say, “These people have searched for X, Y, and Z on the Google search platform. I want to target them.” I already know that there's some sort of intent with these audiences that I'm putting my advertisements in front of.
They both have pros and cons. Google and YouTube ads are always going to be a little bit more expensive for that reason. When you boil it down to, "How am I going to drive views, clicks, conversion, and goals similar to what I would on Facebook,” the utilization of higher intent audiences based on what they're searching for is a piece that I love about YouTube. It creates more control or at least a better feeling that I'm putting my content and information in front of people that are looking for it, finding it interesting, or wanting to learn more about it.
Whereas Facebook may have flagged me, as someone who's interested in affiliate marketing. As I'm passively scrolling, I might encounter someone's ad that talks about affiliate marketing.
On Facebook, I get ads for digital marketing companies all the time because I'm associated with marketing, but I don't need that service. If they had a funnel that said, “He swipes through this every single time. Get him out of the audience,” that's where you can start to narrow down your audience from a Facebook perspective.
YouTube ads present an opportunity to get to a point where you are generating more views, clicks, and conversions quicker. You're able to get inside, almost from a psychological standpoint, of what that person's looking for based on search data, websites that they've visited, channels that they've viewed in the past, and all of those different things. That can help us to be a little bit more fine-tuned with our targeting.
YouTube ads present an opportunity to get to a point where you are generating more views, clicks, and conversions quicker.
For example, on YouTube, I could target an ad toward someone who specifically searched for the term “how to make money in affiliate marketing.” It's far more specific, and it's not that they're passively scrolling at some point. They've actively searched that phrase.
It's called search intent audiences. The beauty too is it's not just on YouTube. It could be that they search for that on Google. They've been added now into that audience, and now they are ending up on YouTube and they're seeing information about your business or the course that you may be offering in order to present an opportunity to them. From there, you're tracking clicks, views, brand exposure, or whatever those goals that you mentioned that are similar on the Facebook platform.
Clearly, you can target people pretty accurately, but there's no feed that people scroll through. How is it that you choose where your ad lands?
It's going to be when they're viewing other videos. For example, I'm a sports fan. I could be on YouTube and watching highlights of whatever it may be. If I'm entered into an audience from a previous search that I may have done within an attribution period of let's say 30 days, that advertiser has that opportunity to advertise on top of that video content that I may be looking to watch.
There are a couple of ways. It might be before you watch the video and because YouTube is serving free content, I have to sit through an ad for Nike shoes or whatever it may be before I get to my video content. During the video, at the bottom, you have banner ads that will display. Depending on the length of the video, they'll pause the video in the middle and serve an ad until you can watch the rest of the remaining video. That's how the YouTube ad platform will inject the ads on top of the content.
As the person placing the ad, do you have to choose exactly where your ads show up, or does YouTube put them in the right places at the right times?
It's all based on who's my demographic. Let’s say I want to target individuals aged 50-plus. Regardless of what video they may be watching at that given time, I can place advertisements for them. I can say, “I want to target aged 50-plus that are watching these particular types of YouTube channels or categories. I want them when they're not focused on something else, but they're focused on specifically what I may be offering. I want to intersect them at that right place and the right time.”
I always tell people like, "Facebook is great, but you need more visibility, more touchpoints, this and that," because with that passive, you're trying to intersect them at the right place and right time. You don't necessarily know if it is the right place and the right time. That's where the frequency and making sure you have consistent content and information is extremely important.
On the YouTube ad side, we can be much more specific to where I can intersect this individual when I know they fit my demographic. They're searching for the type of content that I'm offering. They're interacting with other similar types of content that I want to present to them as maybe an alternate option. Also, make myself visible and make them aware, “I'm here. I have an offer that I think you might be interested in,” then gauge how effective that is from a performance standpoint.
As an example, let's say you're a course creator and you've created a course for network marketers. You could tell YouTube that you want to run and add to network marketers who are specifically watching Eric Warrior or Sarah Robbins’ channel, and an ad will pop up for your network marketing theme training.
Depending on the specific parameters, you can be that specific. You could also say, “I know this individual was interested in network marketing and I don't care what video they're watching. I want to target them.” That's where you get into the data side to where, “I know that middle of the night is when these people are looking for new information. They're not at work. They're spending more time on YouTube and researching. Regardless of where they may be on YouTube, I want to interact with them In the form of an ad.”
It gets pretty granular. Even through this conversation, you can see how if you don't have a tight-knit specific plan going in, you can start to get a little sideways and then it's, “What do I make of X, Y, and Z data?” Going back to our initial point early on, keep it simple. There's nothing wrong with that. You're going to have more control. You're going to start to also familiarize yourself with the platform where you're not trying to do too much too early.
The beauty is you don't have to spend a lot of money on YouTube videos because you get a lot of exposure. We're talking pennies on the dollar versus search-based clicks in the form of views. You can start to learn pretty quickly like, “With $10, $15, or $50 here, what's more effective from a cost-per-view standpoint or cost-per-click?" and all those different metrics that you're going to get on that platform.
There's a lot you can do with ads on this platform with video in general with building a channel, but also with ads. If you're hitting both sides of that equation, you can get some fast growth.
It does start with video creation. You can still run static ads on YouTube, but you can also run video ads. That might be a quick fifteen-second, “I do X, Y, and Z. I would love for you to click below and learn more about how I can do whatever your value add is.” That can be run as an ad, and you can even direct them to your YouTube channel as well. It doesn't always have to be to a landing page or some sort of funnel.
You can still run static ads on YouTube, but you can also run video ads as well to where that might be a quick fifteen-second
You get them to your YouTube page. You have tons of great content information. You have categorization that's running from a search perspective as well. You start to build up a subscriber list where they get automatically notified about new video content that you're posting. The engagement is always very high as well, from a comment standpoint, and the ability to interact with individuals there. YouTube does a great job of making it very easy for people to be social on YouTube.
For people in the audience who are now getting super motivated and excited about not only leveraging the platform to create content but maybe even dabbling in a little bit of ads, I understand you have a free gift to help the audience get started and nail it. Do you want to tell us a little bit about that?
As part of any engagement that we have, a lot of the initial work is done in discovery. We're offering both YouTube ads as well as search engine optimization, audit analysis, and roadmap. YouTube and SEO a lot of times go hand in hand. We'll be taking a look at opportunities that exist from a video perspective and within the YouTube ad environment, what competitors may be doing or others in the space, and giving you actionable insights on, “Here are my next steps. Here's how that can also help my website presence from a search engine optimization standpoint.”
We’re making sure that we're squeezing out every ounce of value in the time that we spend doing things because I know for all of us, time is the most precious component that we don't have a lot of. It’s making sure that you're maximizing the value of the time you're spending on video content and the opportunity that ads may present for you and your business.
For those of you in the audience, if you've ever hesitated in venturing into the world of ads because you don't want to pull the handle on the slot machine and pray that you don't lose your money.
Don't press the boost button.
That's exactly what Robb can help with. Don't hope and pray. Let's go in with a smart strategy. Let's audit what you have going on. Let's help you get a smart start. What a wonderful gift. Thank you much for sharing that with us. I'm certain there are going to be some people in the audience for who this becomes the start of a whole new journey for them in making the most of the power of video marketing.
It's my pleasure. Thank you for having me on. This has been a lot of fun. To anybody that has questions or concerns, I'm readily available on social media or our website, FlyingVGroup.com. By all means, don't hesitate to reach out. I would love to be able to help and support you in any way possible within the network.
Important Links
About Robb Fahrion
Robb Fahrion is the Co-Founder and a Partner of Flying V Group, an award-winning digital marketing and advertising company located in Orange County, CA and Phoenix, AZ. Robb has been featured in the Wall Street Journal, Yahoo News, Business News, and many other publications and has been recognized as one of the top social media experts and top business coaches of 2021. Robb helps businesses grow their revenue through tactical digital marketing strategy and execution.