💳 The Social Media ATM 🏧
Is your social media more like a trickle than a gusher? In this episode, Adrienne Hill illustrates how the audience explosion method not only attracts hot traffic but also pays entrepreneurs to collect leads, effectively turning their businesses into the social media ATM. This free strategy lets you explode your email list, generate income while collecting leads, and build authority, all without constant content creation. Hear success stories, grab Adrienne's free toolkit, and escape the social media hamster wheel for good!
The Audience Explosion Toolkit: https://www.socialsalesmachine.com/audience_explosion_toolkit
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💳 The Social Media ATM 🏧
I help online entrepreneurs build the skills, structure, and systems that they need so they can scale to $50,000 months or more. Now specifically, I love working with coaches, course creators, affiliate marketers, even network marketers, agencies, you name it, anyone who is building an online audience and has high ticket offers or enrolls people into their programs, offers, or services through enrollment calls.
If you use enrollment calls, I can help you grow and scale your business to $50,000 a month or beyond. My background is in corporate America. I used to lead large teams of 50 to 100 or more people in the corporate world, managing multi-million dollar launches or billion-dollar brands. Launching is my jam and project management is my jam. That's my background and my history.
When I pivoted into online business, in all honesty, it was because I was tired of corporate. I was tired of building someone else's dream. I wanted to build something for myself. I wanted to live, work, and play and vacation when, where, and how I wanted to. I wanted more time and freedom. I wanted the freedom to pursue my passions. I guess you could say freedom of passion was a part of that as well. I wanted to live life on my own terms and I wanted to build a life by design the way I wanted it to look.
When I first started in business, I started in network marketing, because it seemed like the easiest entry point. I had some friends who were luring me in. That first phase of building an online business for me was a dumpster fire of a mess if I'm being completely honest. I learned all the things not to do for three years. Three years of me learning all the things not to do. I got to the end of those three years and honestly, I have clawed and scraped my way to the top of one of the top ranks of that network marketing company. I got to that point and I realized I hated it.
I hated what I was doing and I certainly didn't want to do more of it. I started thinking. It wasn't because I hated the company or hated the products or hated the people. I liked all of those things. I didn't like the day-to-day work they were asking me to do. I thought there's got to be a better way. I went down a rabbit hole of researching better ways. I ended up pivoting into affiliate marketing and learning that I needed to create value-based content.
I started creating training and recordings around all the stuff I was learning and I accidentally created some online courses. Through the course of working with my downline, but then also working with people completely that had nothing to do with my network marketing company, I realized that coaching was my space and I brought it full circle.
I came back to launching because, in my corporate career, launching is what I was good at, leading a multifunctional team, and getting all the right people working on all the right things to have a powerful launch. I realized that's where I needed to be but I share that because I want you to know that when you first get started in business, you just start with where you're at.
You start with what you know. You start with what feels easy sometimes and it's super common for people to make pivots and to pivot into this or that or the other thing. Of course, my story is full of these pivots. I finally got back to my zone of genius, which is where I probably should have started in the beginning, but I didn't know what I didn't know.
When you first start a business, it's natural to begin with what you have, what you know, and what feels easiest. Many people find it necessary to make adjustments along the way.
I came back to launches and coached people through their launches. As soon as I got to that space, I was at a point where I was ready to leave corporate. I was so tired of going down that rabbit hole. If I'm being completely honest, I had been going down that rabbit hole and struggling to make a meaningful income for six years. Six years of struggle, six years of hustle, six years of working way too hard for way too little money.
I finally realized, “Wait a minute. If I take it back to my roots, if I take it back to everything I know about launching, about leading teams, about not assuming that I'm going to do 100% of the work all of the time, or even if I am doing the work, to do it in a more leveraged way.” If I were to take all my favorite things I knew from corporate and apply them to my business, what would that look like?
The Audience Explosion Method
Now that you know a little bit about me and who I am, I'm going to dive in and show you the strategy. What I want you to keep in mind as we're going through this is that with this strategy, the Audience Explosion Strategy, you get paid to grow your email list, collect leads, and launch and scale your offers. Most people have to pay to get leads. With this system, you get paid to not only collect the leads but also to get booked out with enrollment calls.
That's the hardest thing to drive. It is incoming automated enrollment calls. We will dig right in. The reason I developed this particular strategy is that as I was trying to grow my audience, I realized everything that I was being taught and everything that I saw in the market was telling me I could rely on organic social media.
I could start collaborating with other people like speaking on their podcasts, for example, or doing email swaps or hosting classes for each other or something like that, or I could leverage paid ads. Keep in mind, that I was looking for a way to create a highly leveraged system where I could get the maximum results in the least amount of work.
As I started exploring these three options, I realized they all had their flaws that I didn't care for and it wasn't giving me the leverage I was looking for. When it comes to organic social media, the problem I kept running into is it's like a slow drip from a faucet. You'll get one lead here and one lead there, and it's a slow drip.
It's not like you're getting hundreds of leads a day by any stretch of the imagination. There's lots of busy work. You're constantly creating content. You're on that content creation hamster wheel. It's never-ending because every day is a new day and it needs a new post or a new video or something like that. It was a high hustle, in my opinion, and I hate high-hustle work.
It was completely taking me away from that freedom that I wanted. It was leading to a lack of freedom. I see tons of people get stuck in this hustle-heavy space of organic social media. It's great because it's free advertising but it is hustle-heavy. You have to be married to that social media platform and posting, DM-ing, and putting stories all the time. I wasn't down for that level of hustle.
One-on-one collaborations were nicer because at least instead of one drip at a time, it was maybe a little bit more like that raindrop-style showerhead or like a lightly running faucet because now there were two of us generating traffic to the podcast or to whatever it is we were collaborating on. Which is okay, two is better than one. I get it.
It's still lots of busy work. It's lots of work to set up that interview and fill out all the forms. Even then, there are only two of you promoting. You're getting this mediocre bump in reach. It's still that raindrop-style showerhead. It's more drops than just one drip from a faucet but it's not a lot. What I started finding is that collaborators were picky about who they wanted to work with.
The minute you were trying to get booked into a podcast or some sort of interview, they'd be asking how many subscribers you have. How many followers do you have? “You don't have enough yet. Come back when you have more,” which then kicked me back to that organic social media hustle place. Two is better than one. A one-on-one collaboration is better than nothing, but it still wasn't getting me where I wanted to be. It wasn't giving me the leverage I wanted.
All I was left with was paid traffic and that has its problems, as we know. The nice part with paid traffic is at least it's like that sea-running shower head. You can turn on some ads and crank them up as high as you want. You can get tons of leads with paid ads, but there are a couple of problems there too. You need an ongoing budget and ads are expensive.
A lot of people are paying $10 or more per lead, which there's only so long you can operate that way. Ad platforms keep changing. You have to know the ins and outs of these platforms to get your money out of them. Let's be honest, you're just one IOS change away from disaster. We all saw that when the changes ripped through Meta, Facebook, Instagram, or whatever you want to call it when Apple decided to stop sharing data. It turned the whole world upside down.
All of these had their issues and I just wasn't feeling any of them. I was looking for leverage. I was looking for a smarter way. What I realized is there's another method that almost nobody knows about. Only the top 2% use this method. Even if the 2% use it, most people leverage it incorrectly, and they don't get the most out of it.
It's what I call the Audience Explosion Method. This is like opening the end of a fire hose. You will get so many leads so fast that if you're not careful, it'll knock you over. I always tell my clients when I share the strategy with them to buckle up because it's going to get crazy. How many of you would love a crazy level of leads and prospects flowing in call bookings? Yes, yes, and yes.
Let's unpack what this looks like because with the Audience Explosion system, you can grow your list by hundreds or thousands, multiple thousands of people in a single week. That's how quickly the traffic flows in. The great thing is it's free. It costs you absolutely nothing. There's no paid ad spend to make this happen. It's an organic strategy, which is what I love about it.
Not only does it not cost you anything, you can make money doing it. You can get paid to collect all those leads. Anywhere from $2,000 to $20,000 in a one to two-week time frame. It gives you that initial burst of cashflow that you could hire a team, you could run some ads, or you can do whatever you want with it. That's the nice part.
What's even better about getting paid to grow your email list is that all of this happens before you even sell your main offer. This is just from activating the strategy itself and that is the magic of this. That is how I was able to beta launch those programs I told you about and earn six figures in six months on each one of them.
As I mentioned before, it's how I was able to scale as well. The same strategy has my team cranking out 20, 30, 50, or more per two-week time period. You can use this to scale to 100,000 per month if you want to and this is all without spending a penny on ads. It doesn't rely on social media at all. There is zero hustle in the equation here, which is what makes it so fun.
Now it's also what allowed me to explode my email list from just under 400 leads in all those six years of struggle to over 12,600 leads and this was in a two-and-a-half-year timeframe. We're not talking junk leads that never open your emails. I just looked at our last round of Audience Explosion. We had between a 52% and a 68% email open rate, and 60% to 95% of those leads stick around on your list. They stick around and they're opening your emails. That's another thing I love about this strategy.
Components Of The Audience Explosion Method
There are three simple steps. First things first, you need a good funnel setup because if you're going to send in that much traffic, you better send them into something good. You send in the traffic. Once you've nailed that process, then you can scale. I can't wait to show you the scale piece because this is where it gets fun. Step one is setting up that funnel. What exactly does that need to look like?
Social Media: There are three simple steps. First, you need a good funnel setup, then you send in the traffic. Once you've nailed that process, you can scale.
I'm going to break down the basic construct for you and show you how this comes together. I call it a Hyperdrive Funnel. It's very different than the funnels that most other people use. That's the magic of it. That's what makes it a hyperdrive funnel. For every 1,000 people that you send to the top of this funnel with your audience explosion, 5% to 10% of them will automatically book incoming sales calls. In this case, if you send in 1,000 people, you get 50 to 100 incoming booked calls. Automated.
You're not hustling to make this happen. It's just happening. Of course, you have to qualify those people. You have to pick and choose who are the perfect prospects. Not everyone is a perfect prospect. Usually of those who are booking incoming calls, if you screen them down, anywhere from 25 to 50 of them will be super high-quality prospects.
The cream of the crop and you'll get 25 to 50 sales calls out of this where you're enrolling them into your offers, your programs, or whatever that might be. What we have found consistently is if you're using the Audience Explosion Method and you're using a hyperdrive funnel, 25% to 50% of them will buy your offer. I'm not just talking about any offer, I'm talking about a high ticket offer.
That is unheard of in the industry. Most people if they can hit 25%, they are celebrating. That's our low end. That is how amazing this converts, which gives you anywhere from 5 to 25 high-ticket clients. This could be a high-ticket coaching program, it could be a high-ticket course, it could be a high-ticket network marketing offer. It could be someone signing up with your agency.
There are so many different ways that this can come to life but if you have a high-ticket offer, imagine getting a big flood of high-ticket clients like this all at once. This is how I was able to beta-launch those programs so effectively. We ran the numbers on our last round of audience explosion to give you a feel for this. We brought in just shy of 1,500 people. It was a little bit more than the thousand that I'm showing here in the funnel.
For all of those, we got 129 incoming automated booked calls. That was an 8.6% conversion. Most people never see anything like this flowing in. That is the difference with hot traffic. In these Audience Explosion events, you get hot traffic. Out of that, as we screened through all these people, we found 35 super high-quality people that we moved along in our process. We had a 63% close rate.
That is unheard of that's even above the 25% to 50% that I just quoted you. That's the difference in hot traffic. I can't explain how different Audience Explosion traffic is. It is the hottest traffic ever felt. With that, we ended up signing 22 new high-ticket clients in a matter of just a few weeks. That is the power of a hyperdrive funnel.
Once you have that setup, now it's time to send in the traffic. You're ready for that level of traffic. The magic of this is that you have a multi-person collaborative event. Multiple speakers, experts, coaches, or collaborators come together to create an event because of the magic of it, if you give people a good reason to show up, they'll show up.
Social Media: If you give people a good reason to show up, they will.
You simply collaborate with a handful of other people. You can either host these yourself, or you can participate in them as a guest. When you're participating as a guest, you get a slice of the pie. When you're the host, you get the entire pie. It's much better to host. Even if you're just being a contributor, you can get a massive amount of leads and traffic out of this. Here's the basis of how this works.
All of these different collaborators are coming together, and they're all promoting the event. They are all sharing this event with all of their social media followers, and everybody on their email lists. As you would imagine, people have a range of followers and email list sizes, but because they're all promoting, 15, 20, 25, or more people all promoting, that's how you get such massive traffic flowing in so quickly. That is how you grow your list by hundreds or thousands in a one to two-week time period.
You haven't spent a penny on ads and neither have any of your other expert speakers. This is completely organic. You're just sharing with your existing followers and email lists. Everyone can sign up for free but the minute they sign up, they're offered a VIP ticket upgrade. It's usually a relatively low price that's fairly easy to say yes to.
That's how you get anywhere from $2,000 to $20,000 that flow in a single week. That's where you get that burst of cashflow. You get paid to tap the hottest traffic and generate leads. Everyone else in the industry is paying big bucks on paid traffic. You're getting paid to get these leads. The other nice thing I like about it is you're not wasting time on freebie seekers who are just there to get the free thing and bail, or people from cold leads that you have to spend tons of time to warm them up.
Paid ad traffic and social media traffic sometimes can convert like crap because it's cold traffic. They don't have a relationship with you yet. They're just looking for some freebies and some handouts. The other nice thing about this is you're now networking with other top industry leaders. You know what they say, “Your network is your net worth.” Imagine having a network of 6, 7, and 8-figure earners rallied around you and viewing you as a peer.
If you have imposter syndrome, I guarantee after going through a round of this, your imposter syndrome will disappear. The fact that it builds a trusted network around you and helps you expand your network is in my opinion, one of the most valuable aspects of it. Money aside, your network is even more valuable. The nice thing about it is all of the experts including you, because you're one of the speakers, you build your authority.
You're on stage, you're being featured as an expert, people view you as an expert, you have instant authority. You can go from a complete nobody to somebody overnight. That's what happened to me when I started hosting these. The cool thing is, especially if you set it up properly which is key, the other speakers will be so impressed that you'll start getting invited to lots of speaking gigs.
They'll be inviting you to speak on their podcast. You'll be invited to do some guest coaching slots in their programs. There are all kinds of opportunities that open up and consistently time and time again, we see this as one of the benefits. It creates PR and visibility for you and your brand on a massive scale. All with no social media hustle and no paid ads.
This was the level of leverage I was looking for and it might be the level of leverage that you've been looking for as well. Pamela was brand new. She was launching for the first time within one week of turning on her hyperdrive engine that was attached to her audience explosion event. She had 78 sales on autopilot, earned over $3,000 in revenue, and added almost 800 people to her email list. This was before she even sold her main offer.
This was just the initial cashflow that came in from activating that audience explosion and sending people through her hyperdrive funnel. This was after only one week, she still had week two, three, four, etc. This was the low end of what she earned. Carrie did the same thing within three weeks of turning on her hyperdrive engine that was attached to her Audience Explosion event, she had made over 213 sales on autopilot and earned just shy of $7,000 in revenue. She ended up messaging me a couple of days later and saying, “I broke $7,000. I'm officially there.” She added just shy of 2,000 people to her email list. That’s before she even sold her main offer, without hustling on social media, without spending a penny on paid ads.
What I love about the Audience Explosion traffic is you can do it yourself. You can also delegate or outsource 90% of the work. If you're further along in business, you're scaling and you're working on delegating more and more to a team, this is the best strategy you can have in your back pocket. That's how you can scale. Let's unpack the scaling step. With each one of these events, we talked about how you're generating all this super hot flow of traffic. It's also how you're growing your email list very quickly with people who are opening the emails and people who stick around.
It's also how you're signing all those high-ticket clients in a very short period. It's also how you are scaling your revenue and getting more leverage in your business. Because you're bringing in so many clients so fast you can very quickly build out a group coaching program, fill up your agency if you're running an agency, or explode your downline if you're recruiting into a network marketing company.
It's nice the way this works. You can scale your income quickly, especially if you have a high ticket offer. It's also how you can fill every free seed a launch if you have a big launch coming up. Maybe you're running a challenge, you're doing a live launch, or you're hosting a workshop. It's so much easier to fill the room and fill that launch right after you've just exploded your audience. It makes it that much easier to fill every round of your launch cycle.
It's also creating non-stop content that you can share on social media because you can slice and dice these interviews in a thousand different ways and turn them into tons of content. That's why it's also how you can launch a show or a podcast or something like that and have never-ending content. This one strategy becomes the central hub of your business and it feeds everything. Gone are the days when you have a disconnected business with disconnected launch cycles and strategies. Now everything is connected and simplified.
With every single one of these events, look at all these people you've interviewed or these trainings you've collected. That is a perfect example. I take all the interviews that I do in my summits and collaboration events, and I repurpose them to become the Impactful Entrepreneur Show. I have a show that comes out regularly. I have never-ending content. I have never-ending interviews. The other thing is I can slice and dice all these interviews up in a hundred different ways to have non-stop content on social media to attract my ideal audience. I'm killing two birds with one stone.
You can also repurpose all of these interviews and training to be bonuses inside of your courses or program. They could be special perks that people get as a fast-action bonus on something. You could even create a free training portal if you wanted to share all these things for free. Essentially, the collection of all these interviews is a tiny offer. If you've ever been thinking like, “I want to create a tiny offer, but I'm not sure what it should be,” by default, this is a tiny offer if you choose to repurpose it that way. I'm sure the wheels are already turning on all the different ways that you could leverage and repurpose these interviews.
That is how I create social media content twice a year. Let that sink in. I create social media content twice a year. Wouldn't you love to do that too? That is how my team and I use this as a scaling tool. It is not just by activating the event, but by activating the event and repurposing all of the assets in any and every way that we can think of, including feeding social media. Gone are the days when you're glued to a camera 24/7, hustling your butt off on that content creation hamster wheel, and hello to real freedom.
This is the most leveraged strategy you can use. If we revisit our categories from before and all the issues that they come with, and now we add the Audience Explosion into the lineup, here's what we see. With the Audience Explosion Method, it grows your email list wicked fast. It sends you floods of clients all at once in a very short period.
It makes it that much easier to fill up any subsequent events you have, challenges, workshops, webinars, and master classes. It's so much easier to fill the room when you're regularly using this Audience Explosion Method. It gives you never-ending content that you can use for social media, for your podcast, or for whatever you want. You can teach and delegate it to your team, 90% of the work can be delegated to your team.
The Audience Explosion Toolkit
To help you get started with setting up your Audience Explosion, I have a free gift for you. It's called the Audience Explosion Toolkit. In this toolkit, I'm going to take you through everything you need to know to wrap your head around the strategy and get a fast start. Everything from showing you the highest-value audiences that you should be focusing on and the low-value audiences not to waste your time on.
I'm also going to break down some traffic fundamentals for you, why this style of traffic is so different. We're also going to break down if you're launching for the first time the role that this plays in your business versus if you are working on scaling to $50,000 or even $100,000 months or more, the role that this strategy can play in your business.
I'm also going to break down everything you need to activate the strategy, all the main moving parts, but also all the small details, all the admin stuff you need, the graphics, and all the details to think about as you start setting up your offer. If you are now catching the vision of the power of an Audience Explosion like this and you're recognizing, “I think this is the thing I've been missing, I need to get started with this,” go ahead and scoop up that gift. It will help you to get a fast start.
Important Links
Adrienne Hill Coaching - Facebook
6 Figure Strategy - Facebook
About Adrienne Hill
Adrienne built a career in corporate America managing multi-million dollar launches for Fortune 500 companies. She channeled that experience into creating and building out a structured, systematized approach to building her own brand on social media.
Using her proprietary system, she created an instant audience in the thousands and built a 6-figure business in only 6 months! She now focuses on helping new & emerging entrepreneurs to build the skills, structure, and systems they need to set up and activate a High Ticket Hyperdrive of their own.
Adrienne is passionate about helping coaches, course creators, and network & affiliate marketers to make the smartest use of their limited time while they build their income to the point where they can make their business their primary focus.
When she's not working on her business you can find her hiking, fishing, traveling, or having outdoor adventures with her husband, adult children, and golden retriever puppy.