🎙Simple Steps To Creating Your Own Podcast In ONLY 5 Hours Per Week 🎧 With Krissy Chin

Impactful Entrepreneur Show Guest Interview

Are you interested in creating your own podcast and reaching a large audience? What are the key techniques you need to consider in running it? Adrienne Hill brings in Krissy Chin to show us how this can be done with little to no sweat! Work less, but enjoy more. According to Krissy, that is one of the greatest things to remember in our entrepreneurial journeys. Krissy is a former nurse turned serial entrepreneur is known as the go-to business strategy coach that helps you build your brand online. Join in as she shares with us the simple steps in creating your podcast in only five hours per week!

#impactfulentrepreneurshow #guestinterview #podcasting

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Have you been thinking about launching a podcast for your business but the idea of the amount of work that it takes to get it going feels pretty intimidating? Maybe you are already running a podcast but you are always falling behind, missing your deadlines, feel like you are drowning in work, and you wish it was just a little bit easier? You are in the perfect place because, in this episode, we are going to reveal a specific strategy, a systematized process that will allow you to spend five hours per month on your podcast. In doing so, launch an episode every single week. Let’s do this.

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I am here with Krissy Chin, a seven-figure online business coach who specializes in working less and enjoying business more, which is awesome. She is here to share with us her super streamlined and systematized approach for creating and launching podcast episodes, which I know there are going to be tons of you who need this. She has got it dialed in. I'm super excited about this topic. Welcome, Krissy.

I'm so excited to be here. Thanks for having me.

The minute I heard about your topic area, I knew that our audience needed to know about this. Before we jump into how you have systematized, how that's changed your business, allowed you to work less and enjoy more, can you tell us a little bit about what podcasting was like before you had a good system and process in place because that might help our audience to understand and recognize if they are in need of a system themselves?

For those that haven't started a podcast yet, it will give you a little glimpse at what most people's podcasting is like when they get started. I didn't have all of the answers when I started. My motto is, “Done is better than perfect.” I have a microphone and a way to record. I'm going to go for it after dragging my feet thinking it needed to be perfect. I was like, “I have to get it done because otherwise, I won't do it.” I have redone my intro three times. It didn't start perfect by any means but I’ve got started and had listeners. It was fun the first few, and then it started to get stressful because I wanted to release an episode every week. That's pretty standard for people.

It was hard to keep up with and manage. If you are going to edit your episodes yourself, there's so much to do, promotional materials, making graphics, blog posts, show notes. The list is endless for all of the things. For me, it was an extension of my brand. It was another way for me to connect with people. I wasn't into blogging. I tried that and couldn't do it myself. I was like, “I like to talk. I'm pretty good with video, feeling comfortable in front of a camera and a microphone. Podcasting is a way for me to be consistent.” I didn't realize, with all of the other things that I'm doing, this is taking up so much time.

I did have someone that was helping me edit in the very beginning. They would be like, “Krissy, I'm waiting for the episode. I have things I have to do tomorrow and your episode has to air the next day.” “I will get them to you.” I had guests on sometimes, and then I did some myself. I would be recording with my guest Monday and the podcast was going to air Friday, and then they would cancel on me last minute. I would be too embarrassed to tell them like, “You were this week's episode. Now I'm stuck doing my own thing.” It was hard to stay ahead and manage it all without feeling stressed and overwhelmed. It was a burden rather than this fun thing that I wanted to do that was going to support my brand.

You never want it to feel like that, a lot of crashing and burning on deadlines. You said you were working a lot of hours and they were frenzied like a ballpark. How many hours per week do you think you were working on your podcast?

Still not a ton. My whole thing, work less, enjoy more. I schedule about twenty hours a week for work. That's it. I run two brands in those hours. The reality was I didn't have extra time. Some things weren't getting done that needed to get done. I decrease the time. I spend five hours a month on my podcast and I release four episodes a month. One episode a week and they are about 40-minute episodes. If I'm recording for 45 minutes with a guest and I'm only working five hours, there is not much time doing other things. I cut that down to 1/3.

I was probably doing fifteen hours a month doing that but it was stressful. I relaunched three months ahead. I have stayed two months ahead since relaunching. It's more fun. I'm doing what I love, so it's work less, enjoy more. Part of the work less isn't always decreasing the work hours but decreasing the work that you don't like doing but it doesn't feel like work.

Not only are you working ahead so that if someone cancels, it's not going to kill your podcast that week but you are working fewer hours, and those you are working, it's on the stuff you love doing.

It's showing up, recording, and essentially being done. I record a little intro. I create one little social media post after because everything is fresh in my head and write down a little quote that's saying something amazing about my guests and then that's it. It gets passed along to the next step in the process for the next person to take over.

To build a podcast, you have to show up and record. Create one little social media post after because everything is fresh in your head and write down a little quote and then proceed to the next step.

Let's dive into that a little bit deeper because I'm intrigued. What are the go-to tools that you use to streamline this process of creating and launching?

I use Google Drive. The folders that I end up recording with go on Google Drive. My notes are in Google Drive. I use Acuity Scheduling for my calendar. This season three, I have guests every episode. That has to get scheduled. That was a huge pitfall. My non-existent system was texting back and forth. “When can you meet? Let me look at my calendar. I'm busy then. How about this time?” We need to streamline this process. I need them to go to a calendar and schedule. I Acuity Scheduling there. Calendly is another popular one. I use Podetize for my editing. They do my hosting and editing. I have this whole system with them. Kajabi, where I host my blogs and things like that. It’s super simple.

It's not like you have 22 tools. There are 4. It can be easy. Aside from the tools, I'm sure there are activities that are completed surrounding those tools. All the different parts of the process. Do you do that all yourself or do you have a support team? If you have a team, which roles did you hire out and how do they help in this process?

I do have “a team” here. I have one virtual assistant who helps me with various things. I trained her to take over the things that she could in the system and process. I ended up hiring a company called Podetize. We use their platform to upload everything. They take care of the episode editing, graphics for marketing in various sizes, square, horizontal, whatever you need, they will create different images. They will create the audiogram. They create the blog posts/show notes.

They will upload it into my systems for me, so they have access to my Kajabi. They will upload it there. I'm hosting with them but if you hosted with someone else, they would upload it into your hosting platform, schedule everything out. They also send my guest the links and graphics that they need the day that it launches. I have my assistant send stuff before, so they have it in advance but they will also send it that day. Between me, my virtual assistant, and the Podetize team, everything is done.

That's a huge amount of value all from Podetize.

It’s affordable. We were talking about this a little bit before but my father passed away suddenly and I had to step back into my business. I had to take time to be with my family. All of the plates that I was spinning, essentially solo, fell. Everything where I had automation set up or a support team to support me stayed standing and thrived. It was at that point in time I was like, “I cannot keep up with the podcast. This can't happen.” I had to stop putting out episodes. It took a few months. I'm learning more that podcasters started a podcast, and then they stopped. They were like, “I couldn't manage it.”

I knew if I'm going to come back, be consistent and not have it be stressful, then I have to have this system in place. That fueled everything me looking for the support that I needed for it. I was pricing out a lot of different people that were one-off people that would edit and do things for you. Through my network, a friend of mine was like, “I'm using Podetize. They are amazing.” I was like, “I'm going to check them out.” I purchased a bundle pack of episode edits. It's $99 an episode. It's affordable.

For everything that they are providing, that's amazing.

You could maybe find someone who would edit your podcast for less, maybe $75 an episode but likely they are only editing it. They are not doing the graphics and blog posts for you and all of that. You are either going to have to do that yourself or you are going to have to hire that out by the time you are up at $100 an episode.

You fell into this system out of necessity. You were forced to but I imagine it opens up so much more freedom in your life. Even if it's not a necessity, it's a blessing because you are able to enjoy yourself, be with your family or work on some other fun project that you want to funnel your energy into.

There is so much more to life. We all love what we do or we wouldn't be doing it.

That's why this summit exists. That's why I teach the things that I teach because there is so much more to life. We all love what we do or we wouldn't be doing it. We are entrepreneurs. We have to have a passion and a drive for it but there is so much beyond the life that's enjoyable and you want to do those things. You have to have good systems. You have to be looking at ways to automate the things that you can. You have to be open to hiring help and support.

You have to have really good systems. You have to be looking at ways to automate the things, be open to hiring, help and support.

Entrepreneurs have to have a passion and a drive for their preferred business ventures but there is so much beyond life that's enjoyable and you want to be able to do those things.

For the sheer amount of work that they are doing for you, that's good. Even for the audience members whose revenue isn't that high yet, they could release an episode every other week until it starts bringing in some leads and business, and then they could move up to every week. I'm sure you can tailor it to whatever works for you.

You could start with one episode a month. If you are starting, start with less episodes, get a feel for it, and then you can add more as opposed to, “I'm releasing one every week and realize this is a lot of work.” You don't want to spend that much money, then you’ve got to cut back. People are like, “Where did the podcast go? She was releasing every week.” If you are using the system that I have, it will be manageable. Trust me. It’s more of that cost aspect if it's not in the budget. Do one episode a month to start.

If you want to start a podcast business, you could start with one episode a month.

I always advise doing this, learn to do it yourself first so that you know what it takes. If you hire it out and someone has questions, you know how to help them with the questions because you have done it before. Don't stay in that space where you are killing yourself to get all the work done and overworking yourself. If there is a great solution for $99 an episode, that's wonderful. If our audience wanted to go ahead and get started trying to use a process like the one you are using, how could they get started? If they wanted to learn what you are doing and they are excited to do what you are doing, how could they do it?

I do have a freebie that talks about these different things that we have talked about. It talks about looks at the system a little bit, also automations. It gives recommendations for things that you can automate in your process. We talk about hiring. I go into depth a little bit more, where can you find someone, how much is it going to cost in the freebie. We didn't talk about is leveraging advertising in your episodes. That's another huge way to help offset the cost for you because we want your podcast to bring money into your business. Leveraging ads inside your podcast is a great way to do that. I cover the surface on there in the freebie.

One of the benefits of meeting with experts like we are here in this workshop is Krissy has done the hard work of researching multiple options, figuring out which one is the best value for the price, maybe making some errors along the way, and then finally finding what works. Shorten your learning curve instead of trying to figure it all out yourself and all the time and energy that goes into that.

I know they say there are no easy buttons in business but when you are linking in with someone who has been there, done that, that's the closest thing there is to an easy button. Don't recreate the wheel. She has done all this research for you. You might as well benefit from her knowledge. I love that you are willing to share that freebie with our guests. Thank you so much for that. For those who are VIP pass holders or who decide to scoop one up after reading, I understand you have a very high-value gift that you want to share with them. Can you tell us a little bit about that?

It's called the Scalable Podcasting System. It's my system. We have talked about the system here but you haven't got the in-depth step-by-step system, what happens where, when, by who, and all of that. It is my system broken down for you. I provide you with the standard operating process in a flow chart. I give you that flow chart in Canva that you can tweak and make it your own. If you want to tweak little things in your process, maybe you send a gift to your guests, which I do in mine but I don't have it in this system. I send a gift to my guests after you could put that in there as a step.

It's modifiable for you to do. I will give you that entire process having an SOP, Standard Operating Process is the lifeblood of your system. It helps set the flow. It gives the step-by-step. It also provides a good training tool for people that you end up bringing on. Maybe you do the pieces that I have a virtual assistant do in the beginning but then when you want to have them take it over, it's like, “Here are the things that you are going to have to do.” We will give you that system. Throughout the system, there are various things that I set up like the scheduling platform.

A standard operating process is the lifeblood of your system. It’s a step-by-step guide that helps set the flow. It also provides a really good training tool for people.

I walk you through using Acuity Scheduling and give you the pieces that you need to integrate into. I show you exactly where to plug in various things to set up the automations for that. If you are using something like Calendly, you can apply those principles to your scheduling platform. There is a document that I created to give my guests the information that they need for the episode so that they are prepared for pre-episode recording and post-episode. It’s this cute document that I made in Canva.

I'm giving you that template showing you exactly, highlighted in purple, “Here is where you put your podcast name. Here is where you can edit these little things.” It's super simple. Upload it into your Canva, which I'm sure a lot of you have already. Create your own and then use it. I will show you where to plug that in so that it can automatically get sent to your guests that they have that. There are various templates. My notes I call it no prep cheat sheet notes for my interview because I want to show up four minutes before my interview, have everything that I need right in front of me, hit record, and go because my time is valuable.

I have this perfect system for even getting the things that I need into my notes, the bio, the topic, the freebie title, the link. I have everything there. I can get on camera with my guest like we always say, “Is this still your freebie you want to use? Perfect. Check. I've got your bio here. This is still what we are talking about. Good.” We go and record. There are things like that, that I walk you through, give you the template, show you how to set it up, and make it your own, so you can put that all into action.

As you evolve in your business and start to scale to live in your zone of genius and to either outsource or automate the rest. Krissy is doing exactly that and she is letting you plug right into her system and copy exactly what she is doing step-by-step, what to do, who does it, how they do it, what tools they use to do it. All she has to do is show up four minutes before an interview, scan a document and go.

Don't tell my guests.

Maybe they will want to use your system. I would imagine being one of the people who was featured in your podcast, they are probably super impressed like, “She's got her act together.” Everything is a well-oiled machine.

That is 100% the feedback that I have gotten. When I get on and I will say, “Did you take a look at the podcast prep document?” Everyone is like, “That was so organized. You clearly have been doing this a long time.” I'm like, “Not too long.” They are like, “I can tell. You've got your systems in place. I filled out the questionnaire. There was the link to schedule there.” I have these little tricks in the system and there is a purpose and an intention as to what I am positioning where.

One little secret nugget into the system is that I have this questionnaire intake form where I gather all of the information that I will need and give you the exact questions that you can modify and show you how to put it in. After they fill that questionnaire out, as soon as they are done and submit, then they get the button to take them over to my scheduler. I have done podcasts a lot of times where they have me schedule first, and then I get in my email at some point to give them all the information. My guests are like me, I'm a procrastinator. They are getting things last minute. They are having to chase me down for various things.

I was like, “That's not happening. If you want to be on the podcast,” which I love having my guests on, “You have to commit to giving me your information that we need to streamline everything, so we're not chasing you down right before the interview. I don't have your bio.” There are little things like that in the system and process that I explain why we are doing it the way we are doing it to save you, your team, and everyone else a headache.

They provide the information first and then they get to book the time second.

Everything is all automated. As soon as they get that link for the intake form, everything is essentially set to automation with a couple of little tasks where my virtual assistant before showing up to record.

If you are producing a podcast and whether you are brand new and maybe you have never even filmed one before or you are a seasoned expert but you feel like you are doing too much work with it, you could launch a podcast. In episode one, you could come across as an expert using Krissy’s system, which is awesome. I love that.

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About Krissy Chin

Krissy Chin, a former nurse turned serial entrepreneur is known by many as the go-to business strategy coach for those who want to build a stand-out brand online, are feeling overwhelmed with everything to do, and want to work fewer hours and enjoy (and earn) MORE!

From building a million-dollar membership site to online courses, her strategies to save time are used first hand and help thousands across the globe.