👵 Shift From Old School Prospecting To Modern Day Selling Like A Pro 💸
Certain challenges come into thought when we talk about social media. But not everything has stored negative aspects in these virtual communities. In this episode, Tamira Hamilton, a certified content marketing strategist, shares her insights on shifting from old-school prospecting to modern-day selling like a pro. She provides tips on leveraging social media through creating content on your stories and reels to put your business forward in marketing. Tamira has been helping people with their sales by developing top performers. So if you want to get more sales and want people to come to you instead of chasing after them, tune in to this episode and learn more from Tamira’s methods!
#impactfulentrepreneurshow #guestinterview #salestips
Tamira has a lead magnet URL which is linked below.
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👵 Shift From Old School Prospecting To Modern Day Selling Like A Pro 💸
Are you building a business using social media and you love the idea of social selling? You love the idea of DMing with people here and there and watching the sales roll in, but you haven't quite cracked the code on how to get people to come to you so you are not chasing them around and you only want to do it if and when they come to you. You want to create this amazing virtuous cycle where people are coming to you all the time in the DMs, and at that point, it would be rude not to answer them.
You are giving everyone what they are already asking for in the first place. Wouldn't that be so nice? The good news is that you can create that dynamic in your business. You can shift from old-school prospecting to new-school social selling like a pro and have everyone coming to you asking for what you got. If this is what you've been looking for, you were in the right place, and let's jump in. Let's do this.
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I'm here with Tamira Hamilton. She's a 29-year veteran of sales and marketing and leadership. She has both a Bachelor's and a Master's degree in Marketing and Finance in addition to leadership roles at several Fortune 100 companies. Like me, she's a recovering corporate employee. In 2013, she became tired of the rat race as a single mother with two young ones and decided to trade in her safety net for entrepreneurship.
She developed a successful online blog and business over the past years, along with a personal brand and a social media following of over 50,000 people. We are so blessed to have her here with us. She's a certified content marketing strategist and an avid lover of all things social media. She's built a successful personal brand online with her blogs and social media presence.
She now teaches others like you to do the same with her influence booster courses and challenges. She's going to teach us about all things related to successful sales in the DMs and how to have a prospecting strategy that works without ever feeling awkward or strange or forced. We are blessed to have her here with us. Welcome so much, Tamira. I'm so excited to dig in with you.
Thank you so much for having me. I'm super excited. I have seen you on this circuit. You are doing amazing things and I'm so honored in privileged to be here. I'm going to bring it.
Let's do it. Let's bring it. Before we jump into all the good stuff, there may be some readers who haven't had the pleasure of meeting you yet. Could you tell us a little bit about you and your entrepreneurial journey of how you became an expert in all things social media and selling in the DMs?
I'm so old in fact that when I got my Master's degree, I had never even heard of Google until the 1st or 2nd night of class. Google hadn't even gone public yet. We had compact discs in our textbooks and we were like one of the first classes to get our master's that part of the curriculum was getting an actual laptop. Dial-up was still a thing.
Needless to say, I bring all that up because what I want you to understand, even though you might hear, “Tamira has 30 years of sales marketing and leadership experience.” I had to learn this from the ground up like you did because it was not taught in my formal education. That's why I have a certification in content marketing.
In 2013, spurred by the death of my grandfather in that grief process, I was super beyond exhausted from being overworked, underpaid, and overlooked for promotion. I knew there had to be some better way other than me almost killing myself. There was a podcast interview I did where I said that. I truly believe that if I'd never left Corporate America, I'd probably be dead or in a vegetative state from having a stroke or something.
I was looking for something. I didn't know what. I thought I was looking to build a brick-and-mortar business and a girl at the gym approached me. I always would tease her and I tell everybody this. Had she asked me months earlier or years before, the answer would have been flat-out no. I don't say that to discourage you, but to encourage you that the person that says no now, you don't know what life changes they are going to go through that are going to make them say yes whereas months ago, they would have said no. You keep asking until they tell you not to.
My entrepreneurial journey started when I joined the industry. I had a strong start. I was breaking records and people at the top of the company were like, “At the rate you are going, you are going to be bigger than I am.” Let me tell you, it went straight up like this and then everybody quit. That made me super gun-shy about recruiting for a long time, but it also made me a strong retailer, and then I was able to take that retailing and turn that into recruiting.
With that fall, I wound up having to take a traditional job and I started saying, “You've run out of friends and family. They did your business like this. Now it's time to find strangers. I don't want to talk to friends and family anymore.” Back then it was years of sales and marketing experience, I was not interested in cold-calling people at all.
My goal in marketing and sales has always been to make the phone ring because that's what we used to do when old geezers like me work the phones. Not the nice phones we have now, like old phones. That's always been my goal. It took me down this rabbit hole and I have met so many incredible people like Adrienne, and it's been introduction after introduction. I am proof that it works. People want to hire me outside of this industry for marketing and sales on a contract basis because I don't do jobs.
I always let them know and they asked for a portfolio. Well, first of all, you came to me. I didn't come to you. I don't need a portfolio. I am my portfolio. If you look at my body of work and what I have been able to do, I can do that for anyone. That's been my entrepreneurial journey. I left the industry in 2018 and said I was never coming back. Ironically right before life as we knew it changed in 2020, at the end of February, I saw an opportunity with someone that I would consider a leader and would follow. I said, “I'm going to jump back in.” It made sense for some other reasons for me too, and so here I am.
You are cracking me up because I would have assumed that you were younger than me. It's blowing my mind that you have all this experience under your belt. I thought you were younger than me.
I admit I have grandbabies.
I hope this is encouraging to the audience. I take it like you are talking about people in your company, and rising up the ranks. I take it you started in network marketing. Certainly, the methods you use are in that space, but they can also work for people outside of network marketing, correct? If you are in affiliate marketing, you're a coach, course creator, and service provider, good strategies for selling in the DMs are good strategies regardless, correct?
Exactly, and I have done the same strategy in affiliate marketing and I have my own courses and workshops. I do coaching and consulting the same strategies. I applied and left network marketing in 2018. That gap was filled in coaching, workshops, and courses.
You've done it all and what I love about the strategy and partially because you've pivoted to all these different aspects of the business. You understand all of them and you use the strategy because it works across all of them.
It works so fluidly and effortlessly across all of them that it wasn't even like a pivot. I'm starting this internet marketing journey to learn how to support my network marketing business, but along the way, I also became an affiliate marketer, course creator, coach, and consultant. I don't know if I mentioned this. Those are things I wanted to do back in my corporate career.
I envisioned myself being a sales coach and helping people with their sales because I developed top performers. I could see myself doing that. I wanted to be an adjunct professor. Because the hours would not allow it, there was no way to do my schedule because if you are an adjunct professor, if your class is every Wednesday from 6:30 to 9:30, you can't be like, “I'm stuck at work. I can't do it. That doesn't work.” Now I have my own library of courses that I offer. It's cool.
I love your story because mine is very much the same. I evolved into all these other spaces because once you learn good marketing, it works for anything. You can do whatever you want. I love this topic because especially for those of you in the audience, whether you are in network marketing or in affiliate marketing course creation, it doesn't matter.
When you think of selling in DMs and prospecting, how do we view like hate it, and want to throw up? There are so many people out there that teach prospecting strategies that are cold reach-outs all day long, copy and paste messages. I jokingly refer to myself as a recovering network marketer who was traumatized by prospecting like I don't want to do it anymore. I love what you have for us because it takes all of that negative energy and this strategy doesn't have to be negative ever again. There never has to be negative energy as a part of it ever again. Am I right?
If I were to rate myself based on standards and the stereotype and idea of prospecting, I would rate myself very low on prospecting because I don't think that I prospect. All I do is build relationships and have conversations. This whole idea of prospecting is weird to me.
I love that what to teach us is such a different approach to prospecting that we don't even want to call it prospecting. Let's dig into that. For anyone who's like me, a recovering person who's been traumatized by ineffective prospecting, because I had those painful years. I learned all the things not to do in my business. What is the secret? What's the key to having tons of conversations in the DMs where people are responding to you and where people are coming to you rather than you having to chase them down? What's the headline? Give us the headline of what's the secret to doing this.
First of all, on the influence booster landing page, it talks about becoming the hunted instead of the hunter. I love that you said that. Here's the thing. You want to provide value. You want to be entertaining, and you want to be engaging along with inspired people. The Alpha and the Omega are knowing who it is that you serve. When you know who it is that you serve, you need to know where they are hanging out.
Right now, everybody's hanging out in stories, TikTok, and Reels. That's where you need to be with your engaging, inspiring, and educating content that engages them and then they reach out to you. It goes a little like this. I'm an old-school rapper at heart like Shelly Johnson and then with a little something like this.
You want to be using the features of the platform, and they usually want you to use the newest features and that's also where things are going to be the loosest where you can get the most bang for your buck so to speak. I use poll stickers pretty much daily. I'm asking for some sort of poll in my stories. I might do 7 to 10 stories a day, sometimes more, especially if I'm facing the camera.
I don't face the camera every day. I want you to understand that. If that's one of your fears, I do not face the camera every day and I'm going to share how I get away with that. First of all, I will take stories where I face the camera and it might be like a long story. I only like to do that once or twice a month. I will take some of those clips and turn them into TikToks and Reels.
You take notice. All of the methods that Tamira is using to have more DM conversations, TikToks, Reels, and stories, are all micro-videos. Regardless of what you call them, they are all micro-videos. Teeny tiny little slivers of moments. They are not long or rehearsed. They are micro-videos. What's the magic? As people consume these micro-videos, how do they end up in DMs?
I want to point out too, also old live videos. Go back to your old live videos and take out 15, 8, or 9 seconds of that. One of the great ways that I found by accident to get people reaching out is a cliffhanger. If you click the share button from TikTok over to your story, for example, it's only going to send fifteen seconds. If it was a longer video, you don't manually add the rest of it.
People are like, “Where's the rest? What happens? You left me hanging. What's going on here?” That's one way. Another is those polls. When people answer those polls and questions, start that conversation going back and forth with them. My number one tip is to focus on conversation, not sales, prospecting, and recruiting. Focus on being intentional and having conversations to get to know people so that they feel seen, known, heard, and acknowledged, and you will build a connection like you would not believe. There's this Blair Warren quote that goes something like, “People will do anything for those who confirm their suspicions, allay their fears and throw rocks at their enemies.” That is so true. You want to do that authentically. That's why I don't talk politics with a lot of folks.
People will do anything for those who confirm their suspicions, allay their fears and throw rocks at their enemies.
Always a good topic to avoid you guys.
Politics, religion, and those kinds of things, you want to steer away from that, but get to know people so that they know that they feel seen and heard. Every single day, there's always going to be some call-to-action video. It's 7, 10, or 15 seconds for an offer every single day. Not every day is someone going to say yes, but people need to see it a whole lot and that's why these micro pieces of content work because they need to see the same message over and over again.
I would also encourage you to not feel like because you shared a piece of content once that you can't share it again. You can share that way over and over again. You can make a rotation and share it over and over again, but people don't realize that the stories are a Messenger platform. Stories go directly into Messenger. It's amazing. By posting things that are entertaining, educational, and not always about your offer and business, people will reply. I post a lot of things about being an African American woman who needs to lose some weight about blood pressure and managing your blood pressure, and people thank me for that all the time. I don't sell anything related to that, but now we have some connection that makes them feel seen, known, heard, and acknowledged. I set a mouthful.
It's a lot but I love that because so many people are taught to develop a script, copy and paste it into Messenger, and send it to people, but what happens the majority of the time is that people flat-out ignore them. Who's tired of getting ignored? What I love about what Tamira is teaching is like she said, when someone puts a heart on your story or replies to your story, it doesn't go to the feed. That goes to your Messenger. You are immediately connected and have a conversation without you having to use any copy-paste scripts or cold reach outs.
There's no need for cold reach outs at all. You are using micro pieces of content, whether it's a TikTok, Reel, or Story, or it's a TikTok repurposed into a Story or Story repurposed into a TikTok or whatever. She's repurposing, reusing, and recycling and everything she's doing is naturally driving people into the DMs.
The other thing I would add is that we have taught you all for years to have the five themes that you post about. It's the same for your stories, but you want them to be aligned with your ideal client, who it is that you serve. I post a lot of work memes because my ideal client is me several years ago. They are tired of being overworked, underpaid, and overlooked for a promotion. I post a lot of content to grade on that nerve and I do it purposely.
It's going to catch their attention. They are going to be like, “It's like she's in my head. That's exactly what I was thinking minutes ago, and here she is telling me all about it.”
They are going to respond to it because they connect with it. Make connections. Focus on making those connections.
For people who are like the light bulbs going off and they are realizing like maybe up until now, they had those scripts. They were copying and pasting and they are ready to throw them in the trash. They are ready to pivot to this strategy of using micro-video content to drive real conversations in the DM. What's the best way for them to get started if maybe they have never even used Stories or they have stayed away from it because they feel like it's like too big of a time commitment or whatever reason? What's the best way to start?
I love this question because that was me in 2018. I was not having any parts of Stories, and then I finally relented probably even earlier than that. 2016 to 2018, I was like, “I ain't messing with those Stories.” There's this training. That's a two-part training that I have for you that is incredible. It breaks down what you should be posting in stories, how to post it, and how to make it look good without a lot of effort of usually using the Instagram app.
Modern Day Selling: This two-part training for you breaks down what you should be posting in stories, how to post it, and how to make it look good without much effort.
It also is going to help you with those poll questions so that they are targeted, so that they are intentional and purposeful, and help you collect leads and turn those leads into profit by having a conversation. That is my social story profits. It’s a two-part video training. It also comes with a PDF as a bonus that's going to give you some story topic ideas so that you never run out of stories. It's story ideas and story content, and you can download that.
This will be her free gift. Spoiler alert. If you are not sure how to get started or you are not sure what types of stories to share or you need some ideas like an idea bank, that's exactly what she's offering. In that freebie that people can grab, I know there are quite a few ideas in there. Can you give an example of one of those ideas and talk about how you can use it to get started?
The first story I would do is I would pop on and say, “My name is Tamira. For those of you who don't know me or need to get acquainted with me, let me share a few things about myself.” The next few slides might be my grandbabies and like, “These are my two grandbabies. They mean more to me than anything else in the world.” The next slide might be like, “Tacos are my absolute favorite food. If you want me to do anything, you can always bribe me with tacos. It's a proven fact.”
You take your personal branding topics whether you have 3, 4, 5, or however many, and make a little mini-story, TikTok, Reel, or whatever about each one of those. Not only do they introduce and establish your brand topics, but it also introduces you as a person and it gives you something to talk about if you don’t even know where to start.
The one thing I have to stress to you is that while I can teach you how to do this without facing the camera, you are going to get the biggest impact when you face the camera.
What would be your advice then? Let's assume that everyone's going to download all these lists of ideas because why wouldn't they? They have all the ideas now and they are getting started and they are going. What advice would you have for someone who's short on time and need to make this strategy fit into tiny pockets of time? How would you coach them on that?
What's the first thing you do in the morning? Whatever you do in the morning defines you and it's part of your morning routine. For example, there are millions of uses of hashtags around coffee like #CoffeeLover, coffee this, or coffee that, so we know that that's a fanatical market that you can target. Every morning, curate, you film yourself, and then you got your first sip.
You are taking those memes that we used to read, those flat memes and you are turning them into Stories. You do that in the morning and then it might be a big moment right before you go to work or it might be when you go to lunch, when you get home from work, or throwing the clothes in the laundry. Whatever it is that makes you, you and as it relates to your product, then you should be doing that in Stories. If you are in the world of skincare or beauty for example. Put on your mascara for a Story. Wash your face as a Story. Those are the things you want to be doing.
Modern Day Selling: Whatever it is that makes you you and as it relates to your product, you should be doing that in stories.
What would you say to the person who's like, “Tamira, my life is boring. No one wants to see that stuff?”
There is a guy on TikTok who gets 8,700 viewers and what he films is pool balls on a treadmill racing. That's what I would say.
If he gets that many views with something that weird, you never know if people are going to love your content. Don't assume that it's boring is what you are saying.
That's exactly what I'm saying. Your life is interesting to someone. That's the content that goes viral. Not the out purposely outlandish stuff. You living your life, your everyday moments, and if you think you are that boring, separate rotation around content that inspires. Share some audio. You are drinking your coffee while you are listening to some inspirational audio with the audio from within the Instagram app for example. Share something entertaining and funny that you read or that you saw. It's back to inspiration. Read your morning devotional on your Story. I did that for a while. Keep playing with ideas like that until you feel comfortable and you have your rhythm and people are paying attention.
Great advice. Have any of you watched reality shows? I'm sure you have. The dumbest stuff happened. It's not that any of them are that interesting, but there are some interesting dynamics. People love to peek into other people's lives. Take a little sliver. It's like, “I don't know why is that so appealing but we love peeking into other people's lives.” Even if you feel like yours is boring, you are saying, “Someone might find it fascinating.”
It's things like making your morning smoothie, whether or not you sell morning smoothies. People are going to ask you for the recipe. I guarantee you. You make a morning smoothie every day for five days. By the seventh day, somebody's going to ask you for that recipe.
It's the perfect excuse to start a conversation. You have a legitimate conversation through the DMs. A little bit of back and forth. How long would you let that relationship build before you make an offer for them to explore something whether it's a freebie, checklist, list of story ideas, or whatever it is you might want to offer? How long before you let the conversation go in that business direction?
It depends because I have multiple audiences. I have the people that I went to high school with. I let them come to me. Everyone else is pretty targeted. I look for an opening in the conversation and it's usually within 1 to 3 days.
For those of you feeling like you have to message them for six months and be in their wedding first, you are saying now it happens within days.
It needs to happen within days and you have to make it safe. You have to let them know. This is how the girl got me. She was like, “If I wasn't moving out of town, I don't know if you know this or not, I'm an entrepreneur. I'd love to invite you to dinner to learn more.” I was like, “Really? What do you entrepreneur with?”
Open the conversation. You have to do it in that same way like, “It’s so great having a conversation with you. You seem upbeat and fun. You look like you have a lot of influence. I got to ask you this question. It may or may not be right for you and we are still going to be friends regardless, but I have to ask you, have you ever thought about this?”
I'm curious too about the mix because clearly, this is working well for you. You've streamlined it to a science. What percentage of the time are you typing something to someone versus sending maybe a voice clip where you are recording your voice versus sending a little mini-video clip? Do you have a mix of content that you share or do you focus mostly on one or the other?
I don't have a mix. It depends on the person because some people you send the voicemail and they will tell you they can't listen right now, and so then you got to type it all out. I feel them out and some people will start voicemail me and I'm like, “It's on.” The voicemail is going back and forth. There is no particular mix. Here's what I will say. If I have never talked to a person before and they start voicemail me, I'm very introverted. That feels like a violation and I don't like it.
You are not necessarily big on the voice or the video right away.
I don't do that right away with people. I earn that by having a conversation and getting to know them. The other thing you got to make sure you are doing is watching and engaging with their stories and content on their timeline. That makes it easier to move to voice.
You have to ensure you're watching their stories and engaging with their stories and content on their timeline; that makes it easier to move to voice.
I'm hearing that the minute you start creating Stories, TikTok, Reels, or whatever this micro-video content is, you also have to consume it so that you are interacting with other people. It's a positive karma thing. You can't create it but not return the favor. You have to also return the favor.
If you are not getting the views that you want, I guarantee it's because you need to start looking at other people's content.
Karma repays. You got to dish it out and you got to return it back to people too. Everyone wants their content to be looked at. I don't think there's a single person who creates content and then it's like, “I hope no one looks at this thing.”
It makes complete strangers. This is a key on Instagram. Our audiences on Facebook on our personal page are a lot warmer than on Instagram. Someone may have seen one piece of content, liked it, and followed you or it may have been suggested and they followed you. They don't know you like Pam from 11th grade knows you. By going and watching their Story and reacting, they are now doubly more likely to respond. It’s impolite for them not to reply back to you saying their dog is cute.
As you are watching their Stories, TikToks, or Reels and replying to them, number one, immediately you have a topic to talk about. It's not like, “Hi. How are you,” and then there’s an awkward silence. “We are talking about your cute dog right now.” They are almost obligated to respond and immediately, the minute both people are responding, there's a conversation happening.
It goes back to people who want to feel seen, known, and acknowledged. There's nothing worse and I posted about this not too long ago. Somebody is coming into your inbox that didn't bother to see who you were, what you are about, and pitching you. You want to make sure that you are putting forth good faith effort and trying to get to know them and what they are about. It doesn't mean you got to know their whole life story and all their drama, but just common courtesy. Would you walk up to a stranger? Some people would in person and in real life and start pitching.
Modern Day Selling: You want to ensure that you put forth good faith effort and try to get to know them and what they're about.
Imagine you are at a house party and you are meeting someone for the first time. Don't do things in the DM that you wouldn't do face-to-face at a house party. That totally makes sense. Now the audience has all the ideas, assuming they download the gift, which you should. They have ideas. They are starting to use them and they are starting to consume other people's Stories. All these conversations are starting to happen. How do they gauge success? How do they gauge how much momentum they are building or whether they are on the right track?
My philosophy is that the person who has the most conversations wins. When you got messages popping up all over, you are winning. You are winning because people are popping up and they start tagging you on things. I have had conversations with people literally within an hour. It's like, “Did we become best friends?” That's how you know that you are winning. That's what that movie was with Will Ferrell, right? Step Brothers?
I think so, yeah.
Do we become best friends? You have moments, you are winning and it needs to be genuine and authentic. I shouldn't have to stress that, but I'm going to because I can only be responsible for what I said, not what you heard. It needs to be authentic and genuine. If you go to someone's profile and you look at their stories and you don't like them, you are not going to like coaching them. You are not going to like answering their questions when they are a student. All money ain't good money. There are still millions of people out there. Go find somebody else that you like.
You don't have to be friends with everyone. You can be kind or polite to everyone, but you don't have to be friends with everyone. You pick your ideal person and be like, “I like you. I want to hang out with you.” It's okay to be selective. I assume clearly a number of conversations matter. Do you advise tracking how many of those conversations turn into invitations, accepted invitations, or anything like that? Do you go by a number of conversations and let them go where they naturally go?
I would love to be able to do that, but as you can imagine between my newsfeed, story, and all the platforms, it gets to be a bit much. I do try to track it, but I focus more on conversations, how many people are in my group, signups, and things like that. It can get very crazy because I can do posts that get hundreds of responses.
I have a little secret tool. Do you want me to tell you about it? It doesn't belong to me. It's not mine. I'm not plugging something of mine. It's something I stumbled across and featured in a previous summit because I thought it was so cool. There's this tool. There's a social media resources page where you can shop for helpful tools, post schedulers, and stuff like that.
I will throw this in there. It's a tool that allows you to track all your prospecting conversations and tag people as leads or prospects. You can take notes like, “Last time we talked, they mentioned this.” You can organize that stuff. It blew my mind when I saw it. I had never seen this before and it's a Chrome extension that works with your Facebook Messenger.
I will throw it. For those of you reading, your antenna is going up, and you are like, “I need that.” It'll be on the Shop Now page. There'll be a social media resources page. I will throw it in there. Tamira, feel free to check it out. For anyone who's actively having lots of conversations and losing track of them, because if you are getting hundreds of responses, that's mind-blowing. It might be helpful. You can color code things, you can put people in certain categories, and you can pre-type messages that you can send out on autopilot to people.
Modern Day Selling: The Shop Now Page will have a social media resources page.
I came here to give value and here you are. I seriously love Chrome extensions.
You are great. It was a new find of mine and so given that you said you are having hundreds of conversations, it blew my mind when I found it. I was like, “What?”
I can't wait to try it.
The audience is probably realizing the power of these micro-videos. Whether it's a Story, TikTok, Reel, or it's a repurposed whatever that you've sliced into 22 little mini-videos. I think they are seeing the power of this now. For those who are ready to get started and ready to jump in, maybe even use this new tool that helps them to categorize people and take notes. Could you tell us a little bit more about your free gift so people can get inspired and ready to take some action?
The free gift is incredible. It is three hours of training split between two videos that are going to take you from step one of why you should be doing Stories all the way to how to get on and within 2 or 3 Stories, get people coming to you and saying they are a lead for whatever it is that you are offering and you can do it in fifteen seconds. It's incredible.
That was my biggest takeaway from the whole training and you get the PDF with 30 days of different story ideas. It's a lot of different story ideas. Here's what I want you to walk away with. If you haven't noticed, every single platform has now some 9x16 focus. On YouTube, it’s Shorts. Pinterest, they are now called Pin Ideas where they were stories before. I forget what they are even called on Twitter.
You mentioned before we got started that they are on LinkedIn. There's TikTok and Reels and Reels are now coming to Facebook. I want you to understand what makes them so powerful. You and I right now, it feels like we are the only two people in the room. That's what Stories creates and it blocks out all the noise and all of everything else and it's just you and that person between this 9x16.
What the stories create makes us feel like we're the only two people in the room. It blocks out all the noise and everything else, and it's just you and that person between this nine by sixteen.
If you take that with you and I'm an empath, I take life seriously. Clearly, I don't take Tamira seriously. If you take that seriously and you understand that and create content understanding, it's your opportunity. If you get it right, it's you and that person one-on-one making that connection. If you want to learn how to do that, this is the training for you.
That totally makes sense because when you are in these micro-videos, wherever it is they are showing up. Almost every platform has them now. You are filling the entire screen. You are not competing with 2 or 3 other things in the feed or in the frame. It's 100% you filling the screen. I could see totally that creates a one-on-one feeling moment.
It's exactly what it is because we now have the attention span of a flea or a fly. It feels like even less than that, but that's your TikToks and Reels, eight seconds is the sweet spot for that reason. I even test myself when I'm scrolling because I'm a late-night scroller insomniac. If you are not getting to it within eight seconds, I will give you a like because I like you but you got to go. I need something else to feed whatever it is that it's feeding. If you can remember that and make it have a rhythm, make it pop, make it have a cadence, you'll have it in the palm of your hand. This training is powerful.
If you've been reading and your antenna is up because you are realizing this is the next step for me. Of all the things I have learned, this is the one area where I'm like, “I'm going to level up on this.” You know it's for you. Be sure to scoop up that free gift. Continue the conversation in the Facebook group because Tamira is going to be there. If people are asking questions, she'll help make sure they get answered. She and I will connect. We'll make sure that this happens.
You'll get a chance to meet her. How awesome is that? We'll make sure that you can take action on all the great advice she gave us. You can nail your DM strategy and take it to next level. If you have a copy-and-paste script, throw it away because you are not going to need it anymore. People are going to be coming to you and conversations will happen organically and you are going to nail it. I can feel it. I feel the energy. I hope you guys do too. Tamira, thank you so much for sharing your wisdom with us. We are so blessed to have you here now.
You are welcome. Can I add one thing?
Do it.
Here's the thing, you all. You have no choice at this point. It's 2022 in real life. Last day of this quarter, we are moving into the fourth quarter, and I'm going to speak to you from my heart here. If you want to win or succeed, you have no choice, at this moment in time, but to do Stories, Reels, and TikTok. Facebook has already told us that they are minimizing the newsfeed. It's all about this ephemeral content that disappears in 24 hours for your audience, but it creates a great archive for you to reshare, repurpose, and recycle.
If you plan on being in this game for a long time, and I hope that you do because the reward is there for you to do so. You've got to master this it. It's the future and the future is now. You've got to master the micro-video, catching people's attention, and building connections. This video already does that for you, but you've got to master this captive audience. It feels like so much is being taken away, but you are getting that one-on-one attention because ain't nothing else on the screen but you until they swipe.
This is the future, and the future is now, so you have to master the micro video, catching people's attention, and you've got to master building connections.
You got to do it. This is where it's at. The future of content is in these micro-videos. The great news, all platforms have them so you can repurpose them all over the place. It's a skill that once you master it, you can use everywhere. I got goosebumps as you were having your final word. I love it. I'm ready to go out and start spending more time making this type of content. I hope the rest of you feel inspired and we'll go ahead and see you in the next interview.
Thank you for having me.
Important Links
Facebook - Entrepreneurs Strategies to Scale
Tamira S Hamilton Marketing - Facebook
About Tamara Hamilton
Tamira Hamilton is a 29 year veteran of sales and marketing and leadership. She has both a bachelors and Masters degree in marketing and finance in addition to leadership roles at several Fortune 100 companies.
In 2013 she became tired of the rat race as a single mother of two young ladies and decided to trade in her safety net for entrepreneurship. Tamira developed a very successful online blog and business over the past five years along with a personal brand and a social media following of 50,000.
Tamira is a Certified Content Marketing Strategist and avid lover of all things social media. She built a successful personal brand online with her blogs and social media presence. Now she teaches others to do the same with her Influence Booster courses and challenges.
When she is not building her online brand Tamira loves to spend time with her family, especially two grandchildren, Tristan and Cali. She also loves nature, traveling and eating tacos.