📙 Overly Simplified Guide to YouTube Growth 📈
Many businesses believe that video marketing is an essential part of their strategy. This strategy reaches new heights in today’s digital environment, where video progresses rapidly. Do you want to know what platform is best for video marketing? In this episode, Debra Kasowski, the host of The Millionaire Woman Show Podcast, shares her overly simplified guide to YouTube growth. A huge portion of the population is a consumer of videos and has become a community. This episode is a treasure trove of ideas to build a thriving business with the power of video and the help of YouTube! So don’t miss this opportunity and tune in now.
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📙 Overly Simplified Guide to YouTube Growth 📈
In this episode, I’m here with Debra Kasowski, the charismatic host of the thought-provoking podcast, The Millionaire Women's Show, dedicated to helping people live rich from the inside out through principles of life, leadership, and business. She has interviewed high-profile guests like Bob Burg, Jill Lublin, and Mark Victor Hansen, and speaks on topics of turning your questions into your quest, the unshakeable mindset, and transformation. She's an award-winning three-times bestselling author, two times TEDx speaker, past contributor to Forbes Coaches Council, and Certified Executive Coach.
She has integrated her leadership and management career into a world-class coaching, training, and consulting venture, focused on helping business owners and solopreneurs like you develop winning success habits that transform human potential into sustainable profits. We are incredibly blessed to have her here with us. We're going to dig into all things related to video marketing and specifically how to market on YouTube, which is the best platform for that. Thank you so much, Debra, for being here with us.
Thank you for having me. I’m excited to be talking about this topic and showcasing how easy it can be. I know people think camera, and they get staged right away.
Not everyone likes being on camera. Certainly, no one is a big fan in the beginning. I know it's hard for a lot of new and emerging solopreneurs to learn to get on camera. Before we dig into all things video marketing and YouTube, can you tell us a little bit about your entrepreneurial story? How you became a rising expert in this area, and how YouTube started to play such a starring role in your business?
I’m an accidental entrepreneur. My background is in nursing. I was in a nursing career and one of my friends who was a financial planner said, “Deb, take the day off. Come with me to this luncheon.” It was a luncheon with eWomen Network. Sandra Yancey, the founder, was at the event and she was talking about the little engine that could. I sat there listening but what caught me was all the energy of the room of all these entrepreneurs sparked with ideas, sharing concepts, and then she shared the story about the little engine that could. There was something that planted a seed for me. That little engine that could was a she. She could do it. She got over the mountain. I then had gone to a real estate event and the speaker was a friend of my husband's. He was speaking.
I watched how everybody was mesmerized, paying attention, and leaning forward. I thought, “I need to know how to do this because this is cool.” I went up to him during the break and I said, “Can I pick your brain?” I never ask someone that question. What I learned quickly was the greatest lesson I’ve ever had. It was the greatest lesson, but it was a reinforcement lesson. He said, “Go sit down and when we come back from the break, I will attend to your question.” I sat down getting all excited that he was going to answer my question. He called me up in front of 200 people in this room and he said, “What did you do wrong?” My 50 shades of red came over my face and I’m like, “I asked you if I could pick your brain.”
I had finished reading Rich Dad Poor Dad, and he even says, “You don't ask somebody to pick their brain. You see if there's a way to create those win-win relationships.” It was an instant lesson. I looked at him and I said, “Darren, I got it. You don't have to tell me anymore.” What happened was all these people came up to me afterwards giving me all these contexts and ways to collaborate. The networking exploded. It then led from here to there and being open to opportunities, which brought me back to how did I become an entrepreneur.
That's fascinating. For the audience, I would love to point out at this point, how many speakers have we heard from who felt they are accidental entrepreneurs but they were open to opportunity? Is that you? Do you feel that way too? We're cut from the same cloth. We're all here because we're entrepreneurs and we all have a thousand ideas. We want to do everything. We have all these creative things we want to do, more things than we have time for. Who's feeling that a little bit? The great encouraging news is Debra went to this networking event and was surrounded by like-minded people, and that energy was contagious.
That's exactly what this event is all about. We’re all cut from the same cloth. We're all entrepreneurs. This is our safe space. This is where we can all be ourselves and learn and grow together. I love that you had that learning moment on stage. It was painful but it also paid off because everyone surrounded you afterward and your network exploded.
Years later from that story, I was publishing my second book. It was a women's event and he said, “I need you to bring a box of books and we're going to hand it out to all the women. I’m going to buy a box of books.” I got to share the story of how that moment changed the trajectory. Here he was giving back to me as I learned the lessons and I volunteered. I had an opportunity to share how that conversation led to having a book.
I love that your story included a moment where you're up on stage and you're feeling those nerves because for a lot of people, getting on camera is exactly that. It's the feeling of being up on stage. It's like, "People are looking at me. They're going to judge me and see me. They're going to see the real me. Oh no.” What a perfect story to lead into video marketing and YouTube. Thank you for sharing that with us. Let's start at the beginning and drill in. Why is video marketing so important? Why is it so valuable and why is it worth our audience's time to get into, even if they're scared out of their mind to do it?
It is a little bit scary, but use those butterflies that you're feeling and bring them forth. Use it to create and use it as your fuel. I’m a creator by nature. When I discovered video, it was very interesting because even when I started my podcast, I had done it with my phone in my hand plugged into an app at the time called Bossjock. That's how I started before we had all these other platforms to use. What I realized is we think that we need to have all this fancy equipment and gear, but you don't.
To get started, video is taking over. People are starting to watch at least an hour a day of YouTube over a television show. People are being consumers of that. They can now find audiobooks where they can listen and drive to something off of YouTube, or they're looking for motivational videos or travel information. YouTube is a search engine on its own. For those who are visual, it's very much a place of connection. It's also a place where there's a community that's being built around YouTube.
I couldn't agree more. Especially for the younger generations, they're using YouTube more and more. I think it's taking over traditional cable TV. A lot of them only watch videos through YouTube. My son is a perfect example. He has certain people that he follows. It's all about gaming. He's a gamer. There have been times that I’ve gone to talk to him in his room, and he has videos going that he is not even watching or half watching.
I’m like, “What are you watching there?” He is like, “I follow these YouTubers and I want to support them. Sometimes I just put their channel going and let it play for hours to boost their watch content.” I’m like, “What?” He's like, “For sure. If you like and support someone, that's what it looks like to me. I’ll binge all their stuff all day long to make sure their views are up.” Can you imagine if someone did that to your content?
I love that you brought that up because my son is a gamer too and I would be like, “Have you heard of Twitch? Have you heard of this YouTuber?” He is like, “Mom, it’s not for you.” I’m like, “No. You got to understand. I have to think like you because I’m seeing the impact that it makes.” When you think like a YouTuber, you can generate that. If you've ever gone onto YouTube and you want to understand what monetizing your channel means, it is to get started. There are a few basic things but two criteria stand out the most. You need to have 1,000 subscribers and also 4,000 view hours, and then they send you this plaque. You might not think that you're going to be making a lot of money.
Even someone I’m working with, I’m being used as a case study for the potential course that he is building to tip us over to monetizing. He says, “You might only make 100 to get started.” I’m like, “I have video content on that for free right now and people are running ads through different things that I look at. Who gets the money, YouTube or you?” It's about how can we support each other. Maybe we need to do it. That's brilliant what your son said. We can support people who we know who have YouTube channels and let the videos play while we do other work and listen to them. I've listened to Evan Carmichael, Lewis Howes, Mel Robbins, and all these other individuals' videos while I do work or clean the house. Why not be it someone that you know personally and support that game?
For the audience, if you saw a certain speaker in this event and something they said hit you the right way, you knew that was the next thing you needed to work on, or you liked them for whatever reason, if they have a YouTube channel, why not have it going in the background? Someday, someone might be doing that on your YouTube channel. Maybe you start one as a result of this interview. That could be neat. For those who are wanting to get started in video marketing, specifically on YouTube, you mentioned a lot of people think they need all this fancy expensive equipment. Can we talk for a brief moment about truly what it does take to get started and the best way to get going?
I find that there are things that hold us back from moving ahead. As a coach, it's often not that we have a lack of time and resources. It is that belief that we have to be super talented. We need to know how to edit and shoot. Basically, we know how to take a picture of our kids, our travel, or whatever it is that we're working on. We know how to take a picture but can we do a video? I’m here to tell you that absolutely you can with your phone. I have some other things that I’ve added along the way, but it didn't start that way. The phone that we have right now or the smartphones have such superior quality. Two things that I will tell you that will make sure that your YouTube video will be great to get started. The biggest thing is you need good lighting.
You don't want to have a light behind you because when the camera is facing you, you are going to be dark and in the shadow. When you go around a room in your house, you can go with your phone around you and see where the best lighting is and set yourself up there. You want to have good light so that people can see you. If you go to my YouTube channel, you'll find times when I had poor lighting. Did I take the content down? No, I didn't because here's the other thing I want to remind all of you. Your content and the value you provide are more important than how fancy the video looks or how many edits, pieces, or music. Nobody is caring about that. Are you putting in value? Are you delivering content that matters and makes a difference? If you're using that as your excuse not to get started, I busted that one.
Especially now more than ever, as everyone has been forced to move to Zoom meetings, at-home meetings, and being on camera, the expectation that everything on YouTube has to be this perfect production-quality video is gone. No one expects that anymore.
Here's the thing. There are times I use my phone and there are times I use the Zoom platform. I put on a fancy background, which you can google free virtual background. You could put home and garden. That's probably how I got one of these and then there's some on Canva.com where you can also create graphics for your YouTube thumbnail or YouTube art channel. These are free resources. People think that we have to have all these fancy things.
A lot of the resources you need are free. You just need to get started. The other thing that I’m going to highly recommend is that if you do use your phone, and I am not endorsing this as an affiliate, although maybe I should start is PowerDeWise. If you have an iPhone, you're going to get one of these dangly things. It's a lapel mic that plugs into your phone and you wear this and the sound quality changes everything. How much did I pay? I paid $20.
A lot of the resources you need are free. You just need to get started.
I have the exact same one and I paid $20 for it.
It’s under $100 or even less than that. I used to have one of those little lights that clip onto my computer. I have since bought a small ring light at Marshall's or Ross. They now sell them there. When I bought my big one, it was $500. Now, people can get ring lights like nothing.
You can find a good ring light anywhere from $30 to $100. It does not have to be expensive.
When you have good sound quality and good lighting, and you come up with great content and find what people need, you are already showcasing the highest quality. The concept blows my mind. People are watching people play games. How do they do that? They're engaging. I’m part of a board where one of our fundraisers was making win-win connections with someone who's on Twitch and they made thousands of dollars in donations toward charitable foundations. It's crazy to think of the legacy and the reach of how people are getting their names out there.
As long as you're making content that your audience would like, they're going to find you and watch it. I’m not a gamer so I’m not going to sit there and watch hours of gaming videos like my son does, but I’m an entrepreneur. If someone is putting out videos about how to be a successful entrepreneur, you better believe I will be out there watching it. Whatever it is you sell or what offers you have, who is your audience, and who would be searching for your stuff?
It's as simple as to have good lighting and a decent $20 mic and start making some content. I’m curious about your take on repurposing content from YouTube over to other platforms, or taking live video that was on other platforms and repurposing it to YouTube. Have you had any experience in that space or any advice for the audience on doing that?
There are a couple of things. One of the things that I have learned, and I've learned this from my kids too, is that I do leverage even some of my own videos. My phone allows me to record something on my screen. I will do a screen recording of part of my YouTube videos. Maybe up to a minute at the most. I will put it in my Instagram Story and Facebook Story. Now, when I do an Instagram or a Facebook video, it allows me to download the video. I can put it in other places as well. The thing that you have to remember, and this is what I’m also learning as I go, is with our YouTube channel, you look at your analytics and see where your viewing drops off.
One of the things that I’ve learned already is I would put my whole podcast on YouTube but I also load it to Blueberry in the audio format. When I do that, Blueberry only needs the audio. The intro is longer on the radio when we're listening to podcasts, but on YouTube, you can't afford for it to have a long intro. People want that. It's either a slide or maybe ten seconds and you want to get right into the content because people's patience is low, and you have only a few seconds to make that first impression.
You want to be able to engage people quicker on YouTube. Whereas if someone is driving or they're in the gym listening to a podcast, they can go through the longer intros. On YouTube, you won't see that. If you look at some of the videos you might even be following, this is where you learn from other videos. See how quickly they go into engagement from that thumbnail that they start with.
We've touched on the thumbnail. A handful of times, it has come up. Let's talk about the importance of a thumbnail. What is it? Why is it important? How can it help you to grow your channel?
One of the things with the thumbnail is it is the first thing people see or the first impression. You only get one opportunity to make that first impression. If you allow YouTube to choose your thumbnail when you upload a video, your face could be worst. It's always the worst face ever. You're mid-sentence and talking with your hands all over, and you're like, "Why did it choose that?" Let's put ourselves back into that control. Go to Canva and pick monkey or whichever graphic design you use, you can create a thumbnail very easily within a matter of minutes of a picture. Maybe it's going to be five tips to do this. People are looking for something that's going to grab their attention.
What solution do you have for me? It’s to put in what it's going to solve. For my podcast, I did one on managing your energy, not your time. I have that as a title on my podcast. I went and made a separate thumbnail specifically for YouTube as the intro so that they can see a picture of me and what I'm going to be talking about. Now I’ve looked at other thumbnails of other sites that I watch and I see what they're doing so then I learn. Success leaves clues. If you see a channel that's working well, rinse and repeat.
They're doing it so well. For any of you who consume YouTube content, as you're scrolling, you search for whatever it is you're looking for like how to make money online or whatever. Pay attention to what are you paying attention to. Chances are you're looking at the images and the titles and you're scrolling to see, “Which one do I want to watch?” What is it about the title? What is it about that thumbnail or image that makes you want to click it? Once you start to reverse-engineer what makes you want to click, you can create content that makes other people want to click on your stuff.
It's fascinating when you start digging in and understand a little bit of the analytics. I went away and I created a YouTube trailer for people who've never experienced my channel. You can upload it and you have this welcoming video to let people know what the channel is all about, how often they should be expecting videos to drop from you, and what type of content will be there, and then the invitation. There’s always got to be a call to action to say, “Introduce yourself. What kind of content might you be looking for?” It then also gives you ideas of what kind of content. I have people message me on Facebook Messenger, "Deb, can you create a video on this? Can you talk about this subject? I need help in this area. I listen to your podcast and I think there are more people who might need this too." I love when people do that.
Me too. I'm like, "Great. Now that I know that's what you want, I will happily go make it for you." For people who are realizing that it can be as easy as picking a topic, filming on it, and creating a little thumbnail, what are some creative ways that people can make their thumbnails stand out as different or unique to make their video the one that people click? Any tips there?
One is I like visuals of the person who's going to be on there. If you look at some of the ones with Gary Vee, Evan Carmichael, or Mel Robbins, you see a picture of them but then you see the graphic with a bright color beside them. It's usually a bright color that stands out. Also, the big white labels. Take a look at the ones that appeal to you and then think about which are the ones that your target audience is attracted to. We might be attracted to certain things, but it doesn't mean our target audience is. We want to be studying our target audience at all times. What are they reading? What podcasts are they listening to? Knowing that, subconsciously, that thumbnail and graphic art is part of what draws them there.
I heard a piece of advice once that you should always put a picture of your face because people want to know who they're going to be hearing from. I heard that if they can see the whites of your eyes, it's going to convert better. Imagine how zoomed in you have to be for someone to see the whites of your eyes. I started testing it and so far, it's true.
Here's the thing. What we learn as entrepreneurs as well is that everything is about testing. You can only measure what you manage so look at where you're getting greater hits. I was scrolling through to see where my greatest video viewing is coming from and what topics am I talking about. I’m like, “I need to talk more about fear and motivation. These are the topics that people are asking me about.” If I went on a trip, someone asked me, “Can you talk about the retreat you took yourself on? What did you do? What made you decide to do it?” It was all about managing my energy. That's what led to it. Pay attention to what people are telling you.
YouTube Growth Guide: Everything is about testing. You can only measure what you manage, so look where you get greater hits.
There's a never-ending pool of ideas if you're listening to what people are commenting on. Even just going into other groups where your target audience is hanging out and look at what are they talking about there. Chances are if they're talking about it, they care about it. It can be simpler than you think. It’s fascinating. For people who are wondering, a lot of people are their own worst critics, “I hate how I look. I hate how I sound. I pause too much. I say um too much.” What advice would you have for them on video editing? If they're paralyzed with fear and they're like, “I’m not an editor. I don't know how to do that,” what advice would you have on how to edit video?
There are several options. I use Movavi. It was free when I first started and then I up-leveled and I got a discount. It's a very easy cut-and-paste. It's very easy to learn. There's also Linda.com and Skillshare.com that teach you a few things. If you have iMovie, it's pretty simple to move things on. Don't get stuck on how fancy it needs to be. I’ve learned a lot. It's like my kid's scrapbook. With my first kid, I started off learning about scrapbooking.
By the third kid, I was like, “I want to go back and redo the first one.” If you go through even my YouTube channel, you'll see that there are times when it was dark. I had one interview with Fabricio Mancini. He's a chiropractor. He's a very close friend of Jack Canfield. I was with them at an event. I had pictures with Jack and then I had some pictures with Fabricio, but the video was black. I’m like, “What happened?” The lighting was terrible but the interview was so good.
You're thinking like, “How can I still use this.”
Exactly. What did I do? The only thing I had was a still image. All I did was load the still image so it would be long enough for the content of the interview. At least it had a picture of him. It had over 300 views because the interview and the content are what is important. There will be times that you want to lose great content or you want to repurpose it so it could also be a win for that person in the best that you could, and then you could take quotes and put them on social media graphics or Twitter. There are ways to leverage even what we say is our failures. I don't believe in failing. I believe that we have a way to learn from it to create something new from it.
I couldn't agree more. With everything you do, you either get the result that you want or you get the learning you need to get the result that you want.
The path is still leading you to where you need to be and be able to trust that.
Even for those of you who are maybe feeling a little apprehensive, go back to Debra's or my channel and dig into the old stuff. Go ahead and watch it. Everyone starts from ground zero. It's the way it is. It's helpful.
I have so many things. I’m like, “That was bad hair.” I look back and I’m like, “Maybe I should go put in new thumbnails or I should delete that video. No. we're all part of evolution and a journey.” This is what I tell myself and I will tell people who want straight-shooting conversations, “Get over yourself. It's not about you. It's about the content you're providing.” Do we all have bad hair days? Absolutely. Do we have a trend maybe for a year or so? We do. At that time, that's who we were. Now we're someone else with new knowledge and experience. To know where you start, it is better to start than not at all.
Done is better than perfect. Your journey makes you who you are. I would never change a step in my journey. I spent way too many years in what I call the struggling hustler zone where I was like, “I was working hard but I was not making money.” It was part of what taught me what not to do. It is what it is. It's part of our journey. It's important. Who knows? Maybe your early stuff will inspire someone else to get started. Embrace whatever phase you're in. You're in a perfect place.
You're brave enough to get on camera. You have your lighting and your mic. You're ready with whatever editing software you have, which doesn't have to be complicated. I use iMovie. Whatever free comes on your computer is probably fine. What are some tips on how to grow your channel? It's partially pleasing your audience, but it's partially pleasing YouTube. How do you make YouTube happy? Any tips for us to do that?
I’m not going to get into a lot of the ads because I'm in the process of learning a lot more about YouTube ads. On your own, think about your Facebook and Instagram. How many people do you already have? Each person knows 250 people on average. We can extend that network. Invite people to come over to your YouTube channel and let them know where you are and what kind of content. This is where this trailer is going to be great. This trailer should only be between 30 maybe to 90 seconds at the most. It's something quick and punchy, inviting people to your channel and asking for what you want. I would love for you to go over and subscribe so you don't miss a single video and hit the bell. You're going to put that as a call to action at the end of your videos as well.
If people find you, whether it be from YouTube or external sources and coming to YouTube or searching, they're going to be able to automatically get those notifications. Having that call to action in there is important. Start with who you know. It first might start off with family and friends but sometimes they're not always your ideal client. To get started, you never know who's watching necessarily. They don't always subscribe. I have people who come up to me like, “I watched your YouTube video.” I’m like, “I didn't see that you subscribed.” They're not going to always tell you, but they could be admiring you from afar. Knowing that you're taking the steps to do something, then you're going to go to networking events and you're going to let people know that you have a YouTube channel.
The other thing is even in the YouTube description, I put a list of the other channels that I would love for people to hop over to. There's a link there to click on my YouTube description like, “This is who I am. This is how you can work with me. This is my other social media links. This is where you can get my books. You click on the link and it takes you to my other social media channels where I’m inviting you as well.” To be able to leverage that, have that call to action, invite people you already know, and go to networking events when it's possible to have those face-to-face conversations. If there are other platforms and people give you an opportunity to share and say, "I have a YouTube channel."
Why not throw on a Facebook Live and say, “Everyone, I started a YouTube channel. I’d love for you to go over there right after we're finished talking, and click and subscribe. I would love to know what videos you'd like. Message me privately," or however you'd like them to contact you. Here, you already are building this channel. What I would recommend, and I told people when they're building their podcasts as well, is to get ten videos at least. Once people start watching one, they want to binge and consume more of you. Get 10 or even short 3-minute videos introducing yourself and some basics. Give them five tips or strategies. Think about ways that you can connect with them and start that connection. It is very powerful.
YouTube Growth Guide: Get ten videos at least. Once people start watching one, they want to binge and consume more of you.
You can cross-promote your channel on all of your other platforms and vice versa, but you can also promote other people. Chances are they might catch wind of your stuff and start sharing your stuff as well. It's all karma guys. Another thing I've noticed too on YouTube is whenever I watch two or more videos from a channel, YouTube will follow me around and be like, "Are you going to subscribe? You should subscribe.” They will follow you around. They recommend that channel's content. As long as someone watches two or more videos, they'll recommend you.
One of the most important things I want people to remember is consistency is key. You can't go, “I’m going to post YouTube videos for the next 30 days,” and then disappear. People watch YouTube like Amazon Prime or they watch it like television. They have that certain show that they're going to watch. If you're able to stay like Tuesdays and Thursdays, I pop these videos out, or on Sundays. It also helps you manage your energy and time when it comes to the other things that you're doing. Maybe you're needing to work on other social media pieces. You don't want to lose track of time creating, editing, and shooting videos because eventually, you may hire that out.
It starts with you, but you can evolve to the point where you have people helping you.
It's building the team as you go.
You're saying pick a cadence that you can stick with. Stick with it, whatever that cadence is. What cadence do you publish content in? I’m curious.
Usually, I’m doing one for sure because I have a podcast that goes out every week. Sometimes I’ll create a video just for the YouTube channel and then nothing extra for the podcast. Lately, based on the questions that people have been asking me, I’ll put more podcast content and then trim it to what YouTube needs. It’s once or twice a week minimum.
I’m at once a week and it feels reasonable but honestly, if you're tuning into this and you're thinking, “That's too much for me,” even twice a month is okay. Whatever your cadence is.
As time progresses, you can expand that because we all have stuff going on in our lives. Let's get serious here. There are all competing demands and it's how we manage the energy and the time that we have to make the most impact.
There are all competing demands, and it's how we manage the energy and time to make the most impact.
What advice can you give to people who are wanting to put their content out, but they're like, "I don't want to put it out there and have no one ever find it or watch it?" What kinds of things can they do to help random people on YouTube find their stuff so that it does get some views?
Here's one of the things. Start engaging in conversation. Go on to channels that you do like. Go on to the videos that you watch. Make some comments below. Let other people see your name and get involved in a conversation. People notice, or if there's a blog on a topic that you talk about, you might share, “I’ve expanded on this topic. I love what they did here.” This is a great way for you to expand because you think that people are like, “Who's this person commenting?” They click on you and then it's like, “They have a channel. I need to go check out their channel.” It's like this web that takes you to different places.
The other thing is when you're first creating content, maybe there's someone who might be a little bit ahead of you or someone who you think might be parallel to you. Why not make a collaborative video? Hop on Zoom, get it recorded, and have a conversation about a certain topic. Interview each other and then they can showcase it on their channel and you can showcase it on theirs. You're doing some cross-promotion. Now you've expanded your reach and you will have more subscribers come to you as well.
I've experienced that too. Collaborations are one of the fastest ways to grow. I would second that. What tips do you have for people about how to name their videos, what keywords to use, or things that can help them be searchable and findable? Any advice there for us?
The great thing about YouTube is when you type in a few words like how to create a video, you will already see some of the keywords. Basically, that search engine is showing us already what people are looking for. You can even type it into YouTube and you'll see that the sentence fragment has already shown up. By doing that, we can see what people are looking for. Let's say I put something about how to phrase letting go of something and setting intentions. I googled it to see how many search numbers came up. It was one million and something for this. A slight tweaking changed how much it showed up in the results. I went with the higher results. No matter how I thought it should sound, I looked for what was the highest search and results of how it's going to show up for people when they type in that sentence.
This is sometimes where we got to get out of our own way of like, “I like it to say let go of this but the search engine says I should say it this way.” I’m like, “Search engine wins.” I want people to find the content and the value that I’m here to deliver. All of you are who are tuning in, you all have a mission and a message that needs to be shared with the world. Most importantly, for you to step into your own potential and share your gifts so that you inspire others to do the same.
If someone out there is searching for the exact topic that you're knowledgeable about and they're waiting for your content, they're looking for it. YouTube is a huge search engine. People are constantly searching. Why not have your video be the one that they search and find and get value from? I couldn't agree more. Most entrepreneurs that are here in this audience are here because they truly want to have an impact and want to help people. They have a heart for that.
Think about how many books there are in the world. Every year, more books are being published. You're probably thinking, “There's already a video on that. Why should I create this video?” They haven't experienced you and only you can share it in your way and your delivery. How you show up that day is all it has to do. This is what I learned as a speaker. It has to impact one person. Remember that one person expands to 250 because it will show up in how they show up. Something you've said will sit with them and plant a seed. It might not immediately blossom but eventually, they might have, “I watched this video one day,” and suddenly someone else is watching your video because you're opening a conversation that spoke to them.
Even watching in this event, there was a certain speaker that jumped out of the screen at you and they hit you in a certain way and you're like, "There's something about the way they speak. It sounds right to me." There might be 100 other people who talk about the same thing that the speaker does but that speaker hit you in the right way. The way you speak, teach, and share is going to hit someone the right way. You got to get out there, share it, and do it. Make it happen. You can do this. Any other closing tips on how to start and/or grow your YouTube channel if you're wanting to create a nice library of assets that will live forever on the platform?
If you feel stuck like people get writer's block or you're going to have creator's block, go look at some of the titles or the topics that you look at or what your audience is looking at. There's nothing saying that you couldn't spin off that title if you needed to. Create your own content from your own experiences. Share your stories. No one has experienced life the way you have. Stories build connection. Ensure that you are using stories in your YouTube videos, whether it be a client story, testimonial, or your own personal story. Build connection.
Create your content from your own experiences. Share your stories. No one has experienced life the way you have.
It's okay to be vulnerable when it is appropriate. People don't want to be vomited on basically telling all the details. I can tell you one of the most impactful video podcasts that I did was with Mark Victor Hansen and his wife Crystal. They were talking about a kidney transplant patient in their book, Ask!. My mom is a kidney transplant patient. I started having emotions, and then when I shared with them why I was emotional, they became emotional and we had this bond and connection. We shared that on that video. It's okay to explain and share that emotion with people. You're building connections.
We can get all judgment in our heads about, “What will they think of me?” They're not thinking about you. As soon as they get off their video, they're thinking about the content you delivered and how they're going to use it to make an impact to maybe create more income in their families or build a community. They're not going to be stuck on, “Look at her hair. Look at those earrings she was wearing on that outfit.” They don't care. Who cares? Go out. No excuses. I want to leave you all with a challenge to go out and create one video within the next 72 hours.
I love that call to action. Chances are in your own home, you have everything you need. Even if you don't have a ring light, you have a window you could sit in front of. Our phones are of excellent quality. Sit there and make a video. Don't overthink it because Debra couldn't be more like, “People think about you and judge you way less than you think they do.” It’s almost zero. That mostly happens in your own head but not with them. I love that challenge. For people who are ready to get into action, and they're ready to do this. I know you have a free gift that could help us get started. Do you want to tell us a little bit about it?
The gift I have for you is a three-part video course called Making Habit Stick. You hear that 21 days or 66 days. I say, “If you can hit the three-month mark, you're going to make it stick.” In this three-part video course, we talk about the power of habit, the derailers, the things that sidetrack you off your game, and how you can get back on your game because we want to build focus and consistency. How many of you can say, “I procrastinate.” I do too, especially because time expands to what we give it. When we can build a habit that is going to be consistent and build on other things that we do, we will get into a consistent pattern and build the discipline we need to execute and get the results that we want.
YouTube Growth Guide: When we can build a habit that will be consistent and build on other things that we do, we will get into a consistent pattern and build the discipline we need to execute and get the results that we want.
It might sound like it's difficult but when you can integrate it like when you learned how to ride a bike or drive a car, it will be so natural that you won't have to focus on every little thing that you're doing because suddenly, it's something you do. That's what this course will help you do. I walk you alongside. I got some play sheets to work on and you will move yourself into action making some of those habits stick. All you have to do is go over to DebraKasowski.com, put in your email, and it will come to you immediately.
For the audience, whether you came here to get started on YouTube and get more consistent there, or you were here to learn about Instagram, Pinterest, Facebook, or whatever, forming a habit that actually sticks of using that new platform that you learned about, you can apply this free gift to any platform, habit, or business building activity that you are taking on. It's the chameleon of all gifts. You need this because I've noticed that in an event like this, it's the people who take action who get the results. It's the people who persevere with that action and create a habit out of it that stand the test of time. Will you stand the test of time in your business? Let's find out by Making Habit Stick. Let's grab that gift. Make sure that you implement.
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About Debra Kasowski
Debra Kasowski, the charismatic host of the thought-provoking podcast The Millionaire Woman Show dedicated to helping people live rich from the inside out through principles of life, leadership, and business. She has interviewed high profile guests like Bob Burg, Jill Lublin, and Mark Victor Hansen. Debra speaks on topics of Turning Your Questions into Your Quest, The Unshakeable Mindset, and Transformation. This award-winning 3X Bestselling Author, 2X TEDxSpeaker, past contributor to Forbes Coaches Council, and Certified Executive Coach has integrated her leadership and management career into a world class coaching, training, and consulting venture focused on helping business owners and solopreneurs develop winning success habits that transform human potential into sustainable profits.