💥Maximizing Impact By Gaining Clarity In Your Business 📈
Having clarity on what your business is and how you serve others is essential. So how do you hone that vision? In this episode, clarity and mindset coach Nicolette Moore tells you how! Nicolette works with emerging female entrepreneurs to help them live the life they want by helping them figure out what they want in the first place. She is also the creator of The Q Journal, and she offers tips and tools to guide your vision and focus your goals. Plus, she shares how you can maximize impact on social, and the value of networking. Tune in to learn more on how to gain clarity!
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💥Maximizing Impact By Gaining Clarity In Your Business📈
Impactful Entrepreneur Show Guest Interview
I am here with Nicolette Moore. She is the Creator of The Q Journal and a clarity coach. I'm so excited to have her here with us to talk through how clarity and getting super clear on the impact you want to have can help you get more social media sales. Welcome, Nicollette.
Adrienne, thank you for having me. I’m super pumped to be here.
Can you tell us a bit of your story and what brought you here with us now for those readers who have not known you yet?
I have been an entrepreneur since 2010. I’ve got started in real estate investing and I loved the idea of having a life that I could call my own, not something that an employer and the 40-hour workweek was mandated. I loved the taste of freedom that I’ve got from starting to dabble in real estate investing. I became an owner of a local company here in San Antonio, and that was like fuel to the fire that I found out about this whole online marketing world. I started diving into online marketing, how it works, and what it means.
Through a long series of events, I have become passionate about the whole idea of entrepreneurship and people being able to own their lives. We can touch on this more as we go through but in 2017, I did lose a baby girl. She was 23 weeks in utero, and she had a lot of genetic defects. I already had three boys, and at that time, it was so exciting to have a little baby girl, and my heart was broken over her loss. Losing her and having to abort her in a hospital was a traumatizing experience for me.
The entire year, I called 2017 my dark year because it was a tough hole to climb out of. I had gotten to the end of my rope. I wanted to leave my husband. I tried to kill myself. I was very suicidal. I lost myself in losing her but by the end of 2017, I came across one woman in one video. She shared this powerful message about taking ownership of your life. She's a coach. She posted a YouTube video.
It started my journey into coming back to life. It shifted things for me. It started me down this path of, “I've got to figure out how to take control of my mind,” because I'm ruining my marriage and my life. I'm not present for the children I have around. It started getting me thinking about who I was as a mom and a human. It helps create in me a desire to be better, to make a difference and to change. Throughout the past few years, I have sat with this thought of motherhood of who I am as a mom of what I have done to my children, being an emotional mess, a headcase.
One of the things that I have taken away from this experience has been families are important. What we do as parents and engaging with them is everything. It is a part of us and our story. Business, family is a part, and I believe that they should be combined. Who you are as an entrepreneur and a parent flow together. I'm driven to help entrepreneurs become better humans to create better lives for their children. It's very symbiotic. That's why I'm here and do what I do because I'm interested in helping primarily women.
I love my men too, but I love working with women because I believe that women have a long way to go get themselves into a mental place where they can be okay with being moms and entrepreneurs. I love working with women and helping them overcome all the mess in their heads so that they can pursue their dreams. They can live the life they love but they can also bring happiness, joy, peace, and wellbeing to their families.
Gaining Clarity: There are a lot of wants and desires to create impact in the world, to create a life that they love but they don’t know what that is. If they do have an idea, they don’t quite know how to articulate what it is and it ends up sabotaging results.
That's powerful. Thank you for sharing that with us. You are perfectly poised to help because you have been through that dark time and come out the other side. You call yourself a clarity coach. Tell me a little bit about what that means and what kind of clarity? How is it that you help people?
One thing that I have noticed with many entrepreneurs that I work with is they don't know how to articulate what they want to do or even what they do. A lot of times, they can't articulate because they are not doing it. There are a lot of wants and desires to create an impact in the world. There's a want and desire to create a life that they love but they don't know what that is or if they have an idea of what that is, they don't quite know how to articulate what it is. It ends up sabotaging them from making an impact with the people they interact with and network with anyone.
A lot of entrepreneurs don’t know how to articulate what they want to do or even what they do because they’re not really doing it.
A lot of entrepreneurs don’t know how to articulate what they want to do or even what they do because they’re not really doing it.
What I love to do is help impact urban entrepreneurs. I work with people that want to make a difference in their world, not only externally but internally. I help them to be able to understand what the best path is for them. Everything that I do is custom and unique to the person because no two people are the same. That's what I help with clarity on. It's a beautiful experience for me and the people that I work with because they get to feel that empowerment like, “I didn't know how to articulate this but now I do.”
I have a little personal story for our readers. The whole reason I invited Nicolette in is when I first met her, we sat down, had a little conversation, were getting to know each other at a business retreat, and within fifteen minutes of talking with her, she had unlocked so much clarity for me. I was so inspired by that fifteen-minute conversation that I ran out and created what's now my signature program. Prior to that moment, I knew what my business was about and what I was working on but I didn't have crystal clarity on what made me unique. I can speak to that firsthand, how decisive that moment can be. It was crazy. For our readers, what are some signs that they might need some more clarity in their business?
There are a few red signals that you can identify. One, like I mentioned, “If somebody asks you what do you do and you can't say it, you can't articulate it or you're like, “Oh.” You feel weird or you have that sense of like, “I do this, and I do that.” You don't have clarity. If you find yourself nearly daily, weekly, monthly, finding something else that you are interested in or chasing squirrels.
If you find yourself falling for that or being attracted to something new all the time, it means you don't have clarity yet about your specific path. Once you get clear, you can get focused. Once you are focused, those things no longer align with your mission. That's a good indicator that you are not clear. Those are the two biggest ones I would say to look out for.
I work with a lot of coaches. I love coaches, life coaches and specific. I work with a bunch of life coaches who say that they are life coaches but that's not powerful. They have an idea. They are like, “I've got this path. I'm a life coach.” What does that mean to somebody when they interact, networking and try to promote themselves? Getting more specific, “You are a life coach. Cool.” Let's try to hone that in and figure out how to articulate it in a way that will be powerful for the people you are interacting with so that you can attract business too.
I would imagine if you are not crystal clear, the way you are showing up on social, if that's where you are trying to get sales, it isn't super clear. It's not super clear to your audience who you are. What do you do? Why should they buy from you, join your program or whatever it is? For those of you who are maybe struggling to get social sales, it could be that you need a little bit more clarity so that it's crystal clear why people should work, buy or interact with you exactly. What are some strategies that people can use to get more sales on social media specifically? What advice would you have for our readers?
Gaining Clarity: The best thing is to network and just try to authentically bridge connections between yourself and the people you’re interacting with.
Once you have gotten that clarity and you can articulate what it is that you do, there are multiple strategies, and we could spend days talking about strategy. I am not a big fan of posting. That's my thing. What I love to do is network. I am in messenger, chat and Facebook groups. One of the things that I love to do is get involved in groups or one-on-one with people and start conversations. In that way, I can share what I do. Honestly, I'm a big believer in being authentic and being yourself. The worst thing you can do is send a message to somebody in the hope of getting a sale, clarity or not.
The best thing, in my opinion, is to network and try to authentically bridge connections between yourself and the people you are interacting with. Here's the thing. I might be messaging you, Adrienne. I can say that I'm a clarity coach, and this is what I love doing. I love helping people, and you are clear. You don't need my help but you may know a girlfriend you are working with who’s struggling to articulate things, and you haven't been able to help her because that's not your zone of genius. You could be like, “I've got a girl. I've got to refer her to you.” We have been able to connect, and we have connected deeply, authentically, and not in a way that I'm trying to use Adrienne to make money. That's my number one strategy, and it's worked very well for me.
I get a lot of referral-based businesses because I genuinely want to connect with people. That's my strategy and as I said, “We can talk about a lot of different strategies.” One of the basic ones is posting anywhere. It doesn't matter where you are posting. We talked about it. If you can't say what do you do, if you are a life coach, for example, you can post about mindset all day long but if you can’t express the power of what it is that you do in those posts, it's just sharing another mindfulness tip. Somebody can scroll past it on the thread and be like, “Sweet.” There is no power there.
You have talked a lot about the people that you coach and work with people who are impact-driven. For those people who are reading who are impact-driven, they are big picture thinkers. They are thinking about that bigger impact they want to have. A lot of times, it's hard to take this big vision, goal, and break it down into daily activities. How do they bring that big impact goal to life?
You wake up in the morning and you were like, “What do I do now?” Especially if you don't have a lot of business coming in or if you don't have a lot of sales yet. If you don't have a lot of clients and your schedule is open, that's a struggle for a lot of my people. “What do I do now? What's the best use of my time?”
I created The Q Journal and the Q stands for Quarterly. My Q Journal is a way to help entrepreneurs with this very problem. What we do in the journal, for example, and this is something that you can take away from here, is we always start out with a vision. As you had mentioned, my impact-driven people, we want to make such a big impact in the world but you don't know quite where to start. I always start off with a three-year vision because it's somewhere that your minds can play and your minds can play safely. We don't want to look too far in the future because 2020 looks a whole lot different than 2010.
You want to make such a big impact in the world but you don’t know where to start. Always start off with a three-year vision.
It's hard to imagine that far in the future because things change so much and you don't want to think a year in the future either or six months in the future because it's too close and real. For many people, they struggle with confidence and belief. Three years in the future is a beautiful place to put your mind at ease and allow yourself to explore what is possible for you. We always start there. We reverse engineer it and reverse engineering is, “What are the steps that we need to do, the big steps that we would need to do to get there?”
To get from point A to point B.
We walk it back. In my journal, we will go back through the year and say, “By the end of this year, what do you think you need to do to get to that three-year goal?” We will go back again, “What do you think you need to do this quarter to be able to get closer to that goal? What do you think we need to do this month to get to that quarterly goal? What do we need to do this week to get to that month's goal? What do we need to do every day throughout the week?” Every day, there are exercises and questions to jog your brain and help you get focused.
A big picture of that year down to the year, quarter, month, week and days.
It's beautiful because we want so much for our lives but the most challenging moment for most entrepreneurs is in the moment, what do I do? What is more important? Should I focus on a sales page or on making phone calls? Especially for somebody who doesn't have a team, I know one thing that Adrianne helps with a lot in helping to understand where you should delegate your time, resources, and all those good things. If you are a solopreneur and trying to figure all these things out, it can be overwhelming. Breaking all of it down to be super clear for the best use of your time is what I love to help people do.
We want so much for our lives but the most challenging for most entrepreneurs is in the moment, what do you do? What is more important?
I love that because it knits together the clarity that people need and the impact they want to have, all in one nice little bundle. For the readers who are wondering, how can getting clear on my impact goal and my action steps get sales on social? How do we knit these two things together now?
One of the things that you can do, one, strategy is spending twenty minutes a day networking, finding new people in your target audience that would be perfect clients for you, reaching out and talking to them.
You say you can take as you are building those quarterly, monthly, daily, weekly activities, “Layer in all the social media activity that you know you need to do to build that audience.” What I have noticed too, and I love about that people don't necessarily buy what you are selling. They buy why you are selling it. If you are brave enough to the impact you truly want to have and your big vision, we will get behind that. People love purpose-driven and impact-driven people, and they love getting behind a great cause. Social is a great place to showcase that.
It's the best place to build authentic connections other than meeting people in real life, which is now a bit of a challenge for most of us. One thing that I love helping people with too, is understanding the power of their story because your story, Adrienne, is yours alone. No one can touch your history, experiences, how things have impacted you and your perspective. That makes you completely untouchable and unique. There's no competition against Adrienne because your story cannot be defrauded.
The people that are going to work with you are going to resonate with that story. You want to bring that story in as often as possible because it's not an icky thing. This is who I am. It's being as authentic as you possibly can, being okay with being vulnerable, and sharing the heartbreak of loss. We both have a collective loss. We understand the heartbreak of losing someone that we love, and it humanizes us. It helps us to be relatable and approachable.
We are real people. We have feelings. Everything that's happened to us leading up to this moment, that's our story. Everything we aspire to do and the impact we hope to make is our future. People need to know.
Gaining Clarity: Three years in the future is just a beautiful place to put your mind at ease and allow yourself to really explore what is possible for you.
There are so many leaders in the space that have almost hit their glass ceiling that I have personally worked with in the past that I have observed, witnessed and seen. My personal belief is they don't share enough of themselves. They are more strategic in business less, “Let me share who I am and why you matter to me.” I think that caps them. I have seen this with multiple different brands and people. It's beautiful when you can see somebody willing to open up. You don't have to be woo-woo. You don't have to be, “Life is so hard.” That's not real either. Just be yourself.
I'm super curious. I would love to ask if I can. What's the impact you would like to make with your business?
I learned that after losing Libby and analyzing myself, I realized that before I lost her, I was an angry, pissed-off and frustrated mom. I didn't know how to deal with being stuck at home with kids all day emotionally. I always have homeschooled my kids. Since my firstborn was born, I have had a child with me every day. I have had space over the years but children always surround me. I realized that what my children are witnessing with mommy being pissed off and angry, they take that on.
Your children look at you as perfect. You are the perfect person. You are everything to them. That's the most formative time up until they were 4 or 5 for sure is when they were the spongiest. They look at you as this perfect person even if you treat them like shit. That's why we have worth issues because our parents are fucked up. We are all human, we are jacked up and we’ve all got our issues but you grow up and you've got issues with yourself because you take on this feeling of unlovable, unworthy, not good enough because your parents have put this energy on you and it's not necessarily their fault.
It's not intentional. I never intended to be nasty to my kids. It came out because I was emotionally immature. I have thought about how much I have affected my children and I affected my children because I was unhappy. I was unhappy because I felt like I wanted more in my life than just being a mom, which also made me feel guilty. I had guilt, anger, frustration and this sense of a lot of inner conflicts.
After losing Libby, going through the dark night of the soul, and reflecting on who I have been, who I have shown up to, as I realized that I'm hurting my children. I'm not hurting them now. I’m hurting them 10 to 20 years from now. If I don't work to correct the negative influence that I have had in their lives, they may grow up to be jacked-up men. They are going to take their problems, issues, feeling of unworthiness, and unlovableness into their marriages and they are going to pass it on to their children.
Starting to think about that hit me. I thought, “I'm not alone. I work with women. I've got two sisters and a mom.” I noticed there's a trend with moms, especially. We can be angry, hold things in, pent up our anger and we tend to take it out on our children. They are easy targets. My big legacy picture and vision, I want to see more families whole and restored. I want to see more mamas and daddies feeling empowered and good about the choices that they are making. Learning to embrace the mom, instead of having that instant gratification, “I've got to have this to feel like I'm worth something or I matter and am successful.
All these things and lies that sabotage us from feeling joy at the moment are sabotaging you and those around you. Your children are the number one targets in this. You are not realizing what effect that's going to cause to them as adults. They are going to take on, bring, share with their children and so on. I want to help to reverse that trend in whatever way I can. That's my big want for the world is for families to be restored.
Even for those of you that don't have children, your energy affects people around you, whether you go out into the grocery store, you are in traffic and cursing somebody out for cutting you off. You’ve got this energy that you are putting out in the world and that affects them, their families, and what energy they are taking on. I want to help play my part in raising awareness that you can't have a life that you love. You can be happy at the moment. You can find joy, even when circumstance seems to be working against you. That's what I want to do.
When I first started getting into business, I felt guilty for wanting to be a mom and a business owner. Mom guilt is powerful but the minute I’ve got clarity on what I was trying to build and why? Who I was and what I stood for? I felt better stepping into my wholeness of all the parts of me, not just the mom or business owner part. There's a magic to reaching that clarity and feeling okay stepping into your wholeness.
Hopefully, our readers are feeling it, too. I do understand this whole area of clarity, impact, and vision can be hugely instrumental to success in business and through social media if that's where you are growing your business. Tell us a little bit about your free gift that you have for everyone and how it can help them to get that clarity and make that shift.
I've got two gifts but you have to do one to get to the other. The first gift is a Free Quiz, which will help you to determine how clear you are in your business. I have titled it, The 1% of Entrepreneurs Have Clarity In Their Vision. How about you? I want to know how about you, do you have clarity? How far away from clarity are you? Take the quiz and you will find out where you are. Are you tracking or could you use some help? With that, whenever you get your results, you also get an extract from my Q Journal so you can start planning your vision. You are getting your vision clear, getting focused so that you can start working daily towards that goal.
I thought I was clear until I met you and talked to you. You helped me to get clear, and then I looked back, I realized like, “I was a hot mess.” Sometimes you don't know when you are in it. I love the quiz idea. That's going to be super helpful for people. Be sure to grab Nicolette's quiz. Figure out how clear are you in your business because that's impacting how clearly you come across your audience. Let's take a quiz, get some clarity, and more sales on social. I love this topic because not everything about sales is about the tactics of making sales. Sometimes it's about what's going on up here and how you show up in the world. Thank you so much for pouring in all of your value to our readers. I love this interview so much.
Important Links:
Free Quiz – Beautiful Legacy Makers
Facebook Group – Entrepreneurs Strategies To Scale
About Nicolette Moore
Nicolette is a clarity & mindset coach for emerging female entrepreneurs & author of The Q Journal. After losing a daughter, she was suicidal and preparing to take her life, leaving her children motherless and her husband a widower. But in one video, one message changed everything for her. Now she is on a mission to give clarity of brand purpose, voice, and direction to passionate entrepreneurs that want to make a profound impact in the lives of those they serve.
Nicolette is obsessed with helping her clients realize the massive impact they create in the world through their business, and helping them get out of their own way so they can actually make that impact. In order to do this, you must create phenomenal relationships in your life. The more powerful your relationships are, the more impact you can have.