💡Funnelize Your Fortune: My 6-Figure Funnel Blueprint 🚀
Many network marketer rejects the idea of funnels because of the misconception surrounding it. But what Adrienne Hill reminds us is that, at the heart of it, a funnel is simply a repeated number of exposures to information. Once you understand this can you begin to “funnelize” your fortune. In this episode, Adrienne takes the hot seat and reveals her 6-figure funnel blueprint. She breaks down the steps she follows that allowed her to earn six figures in just six months! From helping us understand what is a funnel to identifying the different types, Adrienne covers it all. Tune in and learn the secrets to creating explosive growth and more in this conversation!
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💡Funnelize Your Fortune: My 6-Figure Funnel Blueprint 🚀
In this episode, I'm excited to have Adrienne Hill. A little background on her, she initially had a career that was built in corporate, managing multimillion-dollar launches for Fortune 500 companies. She has channeled that experience into creating and building a very structured, systematized approach to building your brand on social media. She is using her proprietary system and she has created an instant audience for thousands of people. She's built a six-figure business in only six months.
She focuses on helping new and emerging entrepreneurs build the skills, structure, and systems they need to set up and activate their six-figure social media sales machine on their own. Adrienne's very passionate. You're going to see that in her conversation with me. She loves helping coaches, course creators, network marketers, affiliate marketers, and you to help you make use of your limited time while building the income that you desire. One of the things that she loves to do is hike, fish, travel, and have outdoor experiences with her husband. She's got adult children and a golden retriever puppy. What's your puppy's name, Adrienne? I don't think I know that.
His name is Ollie.
He doesn't look like a puppy. I've seen him before. He's a big dog.
For me, they're puppies until the day they die.
Thanks for coming on. I gave this whole formal introduction of who you are but in your own words, if you can share briefly your background and transition from Corporate America to what you're doing. What fueled that pattern or pathway for you?
I'm so excited to be here with you. I call Sherell my business bestie. We’re hanging out behind the scenes. It's so nice to be here helping you because I'm obsessed with getting you results. I started in Corporate America. It was slowly killing my soul to be there, if I'm being honest. In the beginning, it was good. A lot of what I learned there prepared me to be effective in what I do. It wasn't all for naught. It was still a good experience. I built a lot of important skills but I knew deep down, I'm an entrepreneur. This whole corporate grind is not for me. It was slowly killing me. There was something inside of me that knew I had to do more.
There was this breaking point for me where my corporate job was laying people off every three years like clockwork. I couldn't count on my job and that income. It was not guaranteed. At the same time, I was a single mom. I was the sole source of income for the household. It was stressful to know that I could lose that income at any time.
On top of it, right around that time, I lost both of my parents, one at 21 and one at 30. By the time I was 30, I was on my own. I had no support system or network. My job and income weren't guaranteed. I knew I was an entrepreneur deep at heart. I was made for more than 9:00 to 5:00 grind until the day I died. I wanted to build a safety net because I was in a super high-risk position.
Initially, I started in network marketing. I think of network marketing as the training ground. You learn so many amazing things there, what to do and not to do sometimes. It was all about building that safety net. It continued to evolve. I started moving into value-based marketing and affiliate marketing. I started creating some online courses.
Filming all these training from my downline, I looked at them and I'm like, “I could sell these to people, I think.” I started moving into course creation and eventually into coaching. I've done a little bit of all of it but because I started in network marketing, I have a heart for the network marketers and the direct sellers out there who are looking for a better way to build.
I've noticed there's a trend with the gurus, experts, or whatever you want to call them out there. There are two groups of coaches out there and this frustrates me. I'm going to get on my soapbox for a hot minute. The first group of coaches that work with network marketers teach all the standards, like tapping out your warm market until it's dead and then beating the dead horse, the stuff that ruins your brand. They don't teach real marketing because they think it's too hard to learn. They teach you like, “Use these copy-paste scripts and go into massive action phases and all these things that frankly don't work.”
There's another group of coaches who teach real marketing. They teach how to set up effective funnels and have real success. The minute a network marketer approaches them, they're like, “No, I don't work with network marketers.” I'm like, “Someone has got to bridge that gap.” I will happily work with people on both sides of the fence. Honestly, underneath all of it, even though I spent a lot of time with coaches and course creators, my heart is still with those network marketers. I'm like, “You can learn real marketing and use real funnels. It's not too hard. Don't listen to anyone who tells you that it is.”
6-Figure Funnel Blueprint: You can learn real marketing. You can use real funnels. It's not too hard. Don't listen to anyone who tells you that it is.
Thank you for saying that and for serving our community. You and I both are network marketers to the heart and core. You're correct. The thing that is the greatest challenge for the course creators and coaches, and the reasons why they don't serve as network marketers is because traditionally, the majority of us do not have a business background.
We are friends and family seeing an opportunity but we may not necessarily have that. I'm talking about the majority. I'm not talking about the exception. Who's going to take the time to teach these strategies? You're using terminology that people reading may not understand. You're saying funnel. What is a funnel? Let's start there and make this very basic. Can you share with the audience what is a funnel, Adrienne?
I am interested in defining this for you because a lot of network marketers hear the word funnel. They think it's high-tech, complicated, and going to be too much to understand. They’re like, “Even if I figure it out, there's no way I can duplicate it to my downline.” Most network marketers reject the idea of funnels because they have this misconception of what it is.
At the heart of a funnel, let's break it down to its simplest definition possible. It's simply a repeated number of exposures to information. That's it. Those exposures could happen manually, in a semi-automated way, or in a fully automated way. Sure, some funnels are high-tech and complex but some funnels are super simple. There's no reason you can't be using those.
I know you have probably heard the sales statistics. That's like the twelfth contact when 98% of people make the purchase or something. We're all told the fortune is in the follow-up. You got to follow up and all those things. If you think about the definition of a funnel, that it's simply a repeated number of exposures to information, you're probably realizing, “I do that.”
You do that already. It's just that the funnel that you're using probably isn't super effective and you probably need to upgrade it a little bit. You can run a fully manual funnel and it can recruit like crazy. It can get you customers like crazy. The problem is that the funnels that most network marketers are taught are not very effective. They're out of date.
I can't tell you how many network marketers I talked to and they're like, “I have a follow-up plan with people that I talk to.” I say, “How do you keep track of the people?” “I have a notebook or I put them in an Excel sheet. I have a recipe box.” There are so many holes in their funnel that they're losing people like crazy because it's not very buttoned up. It's like, “At each touch point, exactly what are you sharing?” “I don’t know.” It's loosey-goosey.
If you have a super buttoned-up funnel where there are ten steps like, “I go through steps 1 through 10. Here's exactly what I say, what I give them, what I invite them to,” you'll get better results. You simply have to have it buttoned up and streamlined. Instead of it feeling loosey-goosey like, “I make it up as I go along. I write it in a notebook. I pray and hope that I'm not going to forget to follow up with Susie who slipped through the cracks.” Most of us have messy funnels and we don't even realize.
There are two different types of funnels too because you're talking about the follow-up funnels. Most of us are familiar with network marketing. You've got your front-end funnel. The traditional way is you bring in traffic or it's friends and family, and then you show them the plan. You present. You've got an invitation and presentation. There's a three-way call, validation, and follow-up. It's the follow-up funnel that you're talking about, which has never worked. It's interesting because as a leader in network marketing, my team building comes from what I always call the legacy network marketing leader. I'm one of them.
Me too. I was taught all the old-school ways.
I was teaching it. The issue is when you have the notebook or Excel sheet of names, the idea has always been to look for leaders within the book or whatever list that you created. The minute that you find a leader, what do you do? You have them create a list and then you start mining their list. You vacate your list. If you're having business success, there's never time to go back to your list because you're always looking for new leaders in mining their list. This hole that Adrienne's talking about has always been there. There's this idea that you follow up. At some point, you don't have time to follow up if you're having success. That was my story. I’m doing well. I don't have time for a follow-up.
Even from the very beginning, my funnel looks very different. For example, I never write down a list of prospects or ask my people to do that. They come to me. My prospects put themselves on my list. I don't put them on a list.
That leads me to another question but before I get to that question, let's hammer this in. Adrienne, can funnels work for network marketers?
A hundred percent. They can be simple. You can set up your funnel in one day or less, and duplicate it to your downline effectively.
You're starting to talk about the idea that individuals are coming to you inside of the funnel and there's a terminology for that. Can you talk about what that is? What's been created that allows that to happen?
We've all heard the term network marketing. As network marketers come in, we're all taught that it's all about networking. It's about who you know, who they know, and networking with all the people on social media. No one teaches marketing. It’s most uplines maybe because they don't understand it themselves or they think it's too complicated. I'm not sure why but they don't teach marketing. What I like to use is attraction marketing. Here's another thing that grates on my nerves. I can't tell you how many leaders out there I see where what they're saying is that they teach attraction marketing but they don't teach attraction marketing. They use that term because it sounds good but they're not doing it.
I teach what I call the viral invitation post. It's attraction marketing. At the heart of attraction marketing, there's curiosity and desire. If you're creating curiosity and desire in the people who are looking at your content, they're more likely to engage with it. Let's say that you're hinting at like, “I lost 10 pounds in 1 month and it all came from belly fat but I didn't change my diet or exercise.” People are going to be like, “What now? How did you do that?” They're going to comment, “How does this work? Tell me more. Where did you get this thing? You didn't change your diet?” They're going to be commenting because you've created curiosity and desire.
You did that for me. I'm like, “Is there such a product that exists?”
There is. I could tell you about it after the interview. At any rate, it’s curiosity and desire. If you love this idea and you're not familiar with it, you need to research copywriting. Copywriting is the art of phrasing things in such a way that people are like, “What?” They practically beg for more information. You'll get comments from people being like, “Yes, I need this. I want this. Tell me more. Where do I get it? How much does it cost?”
I made a post on my profile and got 122 comments from people saying, “Yes, give me this. Tell me more. I want it.” Those people put themselves on my list from one post. When that starts to happen, 1) Business feels a lot more fun. 2) You never have to send out another cold message ever again. There's no like, “How are you doing? Your kids are awfully cute. Do you want to buy my stuff?” You don't need to do that anymore.
If we talk about a funnel, it's shaped like that for a reason. Tons of people at the top and fewer people at the bottom. What's the best way to get the most people possible at the top? Create something viral that has curiosity and desire at the heart of it. As you start interacting with those people and leading them through your funnel, customers, recruits, and reps are going to come out of the bottom. The first step is always attraction marketing. My favorite type is the viral invitation post. All these people put themselves on your list.
I then use what I like to call the book-to-call funnel. That's how I earned 6 figures in 6 months. I know Sherell shared that when we first started talking. What I want to encourage you with is prior to those 6 months, I had 6 years of struggle. It's not like I started my business and had immediate success. I rode the struggle bus to Hot Mess City more than once. That's part of how I learned to fine-tune my marketing. By learning what not to do, I learned what I should do. If you've been riding the struggle bus, don't feel discouraged. You can turn this around. If I did it, you can do it.
The first step is that viral invitation post. There's that six-figure book-to-call funnel. The magic is I know a lot of network marketers are taught to reach out to people, start a conversation, and then send them a link to your website. Here's why you never want to do that. The average webpage, regardless of what it's selling, could be a high-ticket offer or a low-ticket offer. It doesn't matter. Webpages themselves, typically, like industry standards, convert to sales anywhere from 2% to 10% of people who land on the page. That's normal. If you're working hard to find people to talk to, let's say you find 100 people, you send them a link to your website.
When was the last time any of you had 100 people to talk to in 1 week? Maybe never but let's pretend you have 100. You send them all a link to your website. Anywhere from 2 to 10 of them would make a purchase. If you're trying to scale to six figures, how many hundreds upon hundreds or thousands upon thousands of people are you going to have to talk to? The conversion number is too small. It doesn't make sense. With a book-to-call funnel, anywhere from 10% to 80% will convert.
What's a book-to-call funnel?
A book-to-call funnel is instead of relying on a webpage to sell the thing, you're getting on the phone with someone on Zoom and having a real conversation between two people. A typical webpage, the reason it only converts at 2% to 10% is because it relies on world-class marketing and copywriting. Most pages don't have world-class marketing and copywriting.
When you get on the phone with someone, you're not relying on marketing and copywriting. You're relying on relationship building. You're building a relationship with that person. You're showing up as a real human, listening to them, talking with them, trying to honestly help them improve their lives somehow. That's why the conversions can get upwards of 80% if you're hopping on the phone with someone.
What a lot of people struggle with is, “That sounds great and I would love to do that but I can't get anyone to comment on my post, much less get on the phone with me.” That's why that viral invitation post is so critical in this process. I had 125 people comment on one of my posts. If you have the right funnel steps following those initial comments, you'll get at least 25% to 50% of those people booking a call with you.
People who have zero engagement on their posts, the answer to that, you're saying book-to-call funnels will work even with people who have zero engagement on their posts.
No, they do need to find a coach who can teach them attraction marketing.
To be able to create the posts that you're talking about.
You can front-load the top of that funnel as much as possible. You have to know what to say to get people in a viral sense being like, “Tell me more. I want this. Where do I get it? Where do I buy it?” It fills the top of your funnel.
That brings me to another question, which is an important discussion to have quickly, that I'm going to insert here. Some people reading want to make money now. They're like, “I want success and make money now.” They weren't taught network marketing so the front end feels large. It feels like a lot of investment of time and so much learning. How quickly can someone learn marketing and start creating a social media funnel?
If you’re given the right copywriting templates, you can have a successful viral post within one day. I always noticed early on in my network marketing business that every so often, I would make a post that would get lots of engagement. I thought it was a fluke. I was like, “This is lucky.” It felt good. I thought I was getting lucky. It turns out I was accidentally using some good fundamental marketing and I didn't realize it at the time.
As I started researching, learning, and getting coaching myself, I realized I learned this skill that I'm able to do on purpose rather than on accident. What I did was boil down all the best copywriting templates that I could find. It's not a script. You can't copy and paste it but it is a template, meaning you fill in the blanks like Mad Libs. If you have a handful of these templates, depending on how quickly you learn, anywhere within 1 day or up to 1 week or 2, you can start having viral posts of your own. You just need the right fill-in-the-blank templates and copywriting templates.
Three things are needed here. There's a need for an understanding of marketing. You need a simple funnel that you can create in one day.
Here's the magic part of this funnel. You make a post. There's a bunch of messages that happen and then there's a phone call. What happens with this bunch of messages? There's a very specific sequence of messages that you send to someone that will drive them to not just be okay with booking the call but they are running to book this call with you. They are begging to book the call by the time you send the final message. The magic is the minute they book the call, they are given free training that they have to review before the call. It's like a dynamic PDF. It's a 5- or 6-page document that honestly, you can create on camera in a day. It's not anything crazy.
The only rule is they have to review the document before the call. Why this document? This is what allows it to scale to six figures. This document covers success stories that either you, your upline, downline, sideline, or someone in your company, it doesn't even matter who, reveals success stories. It has results that people have gotten and the unique method, system, or funnel that your team uses. What makes you unique? The fact that if you start using this method, you and your team want to stand out as unique because you're one of thousands of people selling the same product.
You guys use a unique funnel and viral marketing. If someone follows your team's funnel, they can have that level of success that all those success stories showed. Once they consume all that information and they're so revved up about what they saw, by the time they get on the phone with you, they're begging to be enrolled into your company. That's what allows it to scale to six figures.
I can't see why anyone reading would not take advantage of the 80% return that one would get from a book-to-call funnel. That's where we all want to be. Adrienne, if you could leave the audience with one thing or a single action that they can do, what would that be?
The most important fundamental thing you can do to turn your business around as fast as possible is to find a coach who teaches real attraction marketing. There are a lot of people who say they teach it and they don't. It has to be built on the foundation of curiosity and desire. Ideally, you can find someone who has copywriting templates that you can start using as you're new. In the beginning, I used templates until it clicked and then after a while, I didn't need the templates anymore because it was part of how I was thinking but in the beginning, you need some templates.
6-Figure Funnel Blueprint: The most important fundamental thing you can do to turn your business around as fast as possible is to find a coach who actually teaches real attraction marketing.
If you find a coach who can teach you attraction marketing and can give you copywriting templates to use until your brain starts thinking that way, that's the fastest way to turn things around. It's a matter of taking anywhere from a day to a week. I've seen it done in as quickly as one day or if the person's busy and juggling life, it’s one week to build up that funnel and that very special document that you give to someone that they have to review before the call. Even if you skip the whole funnel thing and all you do is figure out the attraction marketing, it's going to dramatically change your business.
Thank you so much, Adrienne. I know you guys have action steps to take because she made it very clear. She gave you a very clear path of what's next. If you're struggling in business and looking to find the right people for your business, creating a funnel is a great way to move people from your social media page into your Zoom link, whatever creation or platform you use to get in front of people. The bottom line is the relationship is what's going to seal the deal and connect with people.