Click, Convert, Cash In: Powerful Ad Strategies For 3x Profits 💰With Adrienne Richardson
A lot of huge changes have happened recently in the online advertisement space, particularly on Facebook. You need to be savvy with your ad strategies if you want to gain traction and engagement. Adrienne Hill sits down with Facebook ad strategist Adrienne Richardson of Power Play Media to share various winning approaches in doing advertisements in today’s unpredictable social media climate. They discuss the reasons behind Facebook’s biggest ad adjustments and why you must set up conversion API as soon as possible. Adrienne Richardson also presents her SPECIAL Formula for creating effective copy ads and explains how to do targeting the right way.
#impactfulentreprenurshow #guestinterview #AdStrategies
For your information - Adrienne Richardson has a lead magnet which is listed below. It's an Audience Targeting Cheat Sheet.
Take back control of your Facebook Ads with my pre-vetted targeting solutions for over 25+ popular niches.
Discover over 2,000 targeting options researched and categorized for you... saving you hours of time, frustration and trial and error. Tap into the power of getting your ads in front of the right audience again.
---
Watch the episode here
Listen to the podcast here
🖱️ Click, Convert, Cash In: Powerful Ad Strategies For 3x Profits 💰With Adrienne Richardson
I am here with Adrienne Richardson. She's the Owner and Founder of Powerplay Media. She's the Facebook ad strategist, running campaigns for many of the ads that you see on Facebook every single day. She spent more than nine years and over $15 million in ad spend, mastering the art and science of using Facebook ads to generate more than 450,000 leads and $75 million in sales for her clients.
She has helped over 6,000 high-level business owners create marketing strategies that allow their businesses to exponentially grow their revenue and impact the entire world. She has worked with people all the way from DigitalMarketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb, Chris Winfrey, and Shanda Sumpter. The list goes on and on. She's worked with all the big names in the industry. She is the person to be hearing about right now in terms of how to run successful Facebook and Instagram ads. We're so excited to have her. Welcome, Adrienne.
Thank you. I'm excited about this. This is going to be a lot of fun.
Ads play such a critical role in the overall equation. I know that organic strategies are always popular, but once you have something that's working, selling, and converting, ads add fuel to the fire. They can help your business to exponentially explode, very much like you've helped all your clients to do. We're excited to dig in.
Organic can amplify ads, and ads can amplify organic. When you're doing both of them, they work beautifully together.
For those people in the audience who haven't met you yet or have never realized that they have been looking at your ads in the feed, do you want to tell us a little bit about you and your story? How did you get to this place where you've become this Facebook and Instagram or Meta ads expert?
I hate that word, by the way. My degree is in Public Relations and I used to work at an advertising agency in Philadelphia. I have a lot of experience in PR and getting on TV, newspapers, radio, and old-school stuff. I got laid off when I was pregnant and was trying to figure out what I was going to do with myself. I decided to start a parenting magazine. I started a parenting magazine called South Jersey Mom back when I was living in New Jersey. It's a full-color print magazine distributed in seven different counties. I did that for about four years until I was struggling to be a mom and a business owner.
At that time, I had two kids under two. It was too hard. I made the decision to sell the magazine. It's still in print. Two years off, I homeschooled my kids and then decided it was time to get back at it. I originally opened up my PR firm. I did all the things related to PR. I discovered Facebook ads and wanted to learn them for myself to get more clients.
Together with my background in marketing and advertising and this new tool called Facebook ads, I was getting incredible results. I then started offering it to my PR clients. Within a year of learning Facebook ads, I shut down everything and only offered Facebook ads. I was like, "I'm not doing anything else." My business took off from there and has doubled every year since by deciding to go super specific and all in. Over the years, with the types of budgets that I manage, I've been able to fine-tune my skills to where I am now.
For those of you who have been nervous to niche down, this is the perfect example of why niching down helps you to grow leaps and bounds beyond where you might imagine because people know exactly what Adrienne does.
When I was at the PR agency, nobody knew what I did. I didn't get any referrals or anything, and then once I decided I was all in on Facebook, somebody would be in a group and say, "Do you know anybody who can help me with ads?" People would start tagging me. Nobody tagged me before that. It helped people to know what I did and be able to refer me business because of that specialty.
By niching down, I'm sure the minute you started working with some of the big names in the industry and got them results, they're going to tell everyone in their circle.
You only need to get 1 or 2 people who have a large and very visible business, and it blows up from there.
That's perfect for you but also perfect for us because we want to learn about ads. We have all the questions. I know what's on everyone's mind and anyone who runs ads. With all the iOS changes, the whole switch to Meta, and algorithms changing, it's crazy out there. That's one thing I've noticed after being in this industry for a few years. The minute you have it figured out, it's going to change again. Wait a hot minute. It's going to happen. What are the biggest changes that have happened? What does the audience or those who are running ads need to know? They're big things like, "You have to know this because this was a big shift from six months ago or a year ago."
Facebook has made a lot of changes since April 2021. That biggest change was the iOS change. That was not something Facebook wanted to do. Apple forced that on them and threatened to take their app out of the Apple store if they did not comply. This was not something Facebook wanted to do. Apple came in and disrupted the whole internet marketing scene for their benefit. They're now going to be doing Apple Ads. That's why they did that.
It was very disruptive, and Facebook was left scrambling to try to adjust to this change that Apple made. People are still trying to overcome that. With that change, one of the most important things that if you have not adapted to it, you are probably spending way too much on your ads, is using third-party tracking. The tracking inside of Facebook is no longer reliable. Even if you've done all the things that are now required for tracking, it's still underreporting and overreporting by as much as 50%.
You have to use a third-party tracking tool to properly track your data. Otherwise, you are majorly overspending and not able to fully optimize your ads. That's one thing I would say. A lot of other little things happened but the second biggest thing happened in February 2022. That is where Facebook took away thousands of targeting options. They did not do that by choice. They were forced to because of a lawsuit around privacy. Consumers are mad that they tell Facebook all of their information, and then Facebook uses that to benefit themselves.
Ad Strategies: The tracking inside Facebook is no longer reliable. It is underreporting and over-reporting by as much as 50%. You have to use a third-party tool to properly track your data.
They started taking away a lot of targeting options. They were forced to because of privacy issues, and the industries that were hit the hardest with that were targeting based on religion, politics, personal characteristics, and health or fitness. If you're in any of those industries, you probably lost a lot or all of your targeting. We will talk about that. There are some changes that you have to make to overcome that.
The big picture and what you're talking about with it changing so much is we live in a world that is changing rapidly, especially when it comes to technology. If Facebook doesn't keep up with these and continue to make changes, it will be the next MySpace, Vine, or Periscope. They will be left behind, and they're not interested in doing that. They have to change with the times. They have to change as technology does. Unfortunately, that affects us. At the same time, we have to look at it as "I'm glad they're staying on top of things and always innovating” because then it can continue to be a powerful tool to use for getting leads.
That's why it's important to stay linked with experts like you who can let us know about these changes that are coming, what the change was, how to react to it, and what to do about it. For the audience, I follow Adrienne religiously. I follow all of her advice, and despite all of these changes, I'm getting the lowest ad costs I've had ever. You're not going to want to miss anything that Adrienne shares with you.
At least we know the big changes that have come. You mentioned a third-party tracking tool. For the longest time, all you needed was a pixel. If you had a pixel on your page, you were fine. I'm hearing that's not necessarily reliable. There's a whole lot of browser cloaking going on. Browsers aren't able to report all this stuff that's happening. Is conversion API the tried and true thing you have to do now? Is that what you would advise?
To try to make a very complex thing simple, what Apple did was put the power of being tracked in the user's hand. When you went on your iPhone, it started asking you, "Do you allow this website to track your activity?" If you said no, Facebook's pixel becomes irrelevant. It's not allowed to track you anymore. Ninety-six percent of iPhone users opted out of tracking. That made the pixel data completely irrelevant.
What Apple did do was say, "We will allow you to track one action from these people even if they opted out of tracking." Let's say that you have a lead magnet that someone opts in for, and then you put an offer in front of them to sell. There would be a second conversion. You have to tell Facebook which conversion is the most important to you. If you could only know one, which one would you want to know? If that person opted out of tracking, Apple is still going to allow that one action to be reported. That's why we're seeing such an inconsistency in the reporting.
For third-party software, you can use things like Hyros or Wicked Reports. If you don't want to pay for them, you can use UTMs and Google Analytics, which are free. That will allow you to track what is happening. In relation to conversion API, which is also called CAPI for short, I do believe that people should start getting that in place because Facebook has said that they're going to get rid of the pixel.
It's not even going to exist anymore. They have said as early as December 2022 that it will go away but Facebook always pushes deadlines out. It will probably happen in 2023. There won't even be a pixel anymore. Everybody will need conversion to API. The sooner you set it up, the better. I do not see CAPI reporting much more accurately than the pixel. It is a little bit but not by a lot. I'm hoping that over time when they complete the switch, it will get better.
Ad Strategies: There won’t be a Meta Pixel anymore. Everybody will need Conversion API. The sooner you set it up, the better.
That's good to know. For anyone using pixels, you might as well get ahead of the game because you got your heads-up. If you're not a techie, find a techie friend who can help you.
I'm not a techie. I have a team that does all this for me.
Your focus is the strategy piece, which is what I'm super excited to dig into. I know everything that you teach, especially everything that we will dig into. It's all about reaching the right people and increasing your profits. What are the things that someone needs to do to reach more of the right people? There are ads that are all about engagement or traffic but if it's not turning into a sale, what are we here for? How do we reach more of the right people and get them to buy if we were to break it down into some simple steps?
There are three things that I want to share with you that are very important to the success of ads. It keeps your costs down. It will increase your profit. What I want to warn you about before I share these three things is they might not sound like anything new you've heard before. I'm not going to share with you rocket science or some amazing secret that nobody else knows. I'm going to be sharing things with you that you've heard but I promise you that they have changed. What I'm going to tell you about each of those three things is going to be different than what you've heard before. Please listen with fresh ears and don't assume "I already know this" because it is different.
There are three important things. They have always been important but they are especially important now. The first thing is what your ad copy says. With the changes that Facebook made to targeting, they took away a lot of options. I've always been teaching this but not a lot of people think of it this way. Your ad copy is an extension or part of your targeting.
When you go in there and choose who you want to show the ad to, people think, "That's my targeting," but your ad copy is where you can get into the specificity of exactly who this is for and what the problem is that they have so that when you target an audience of 1 million, 2 million, or 3 million people, your copy goes in and penetrates those people who are exactly the people you want to reach and pulls them into your funnel. Your ad copy is an extension or part of your target.
If you had a bullseye dartboard, the copy is what allows you to zero in closer to the bullseye rather than just hitting anywhere on that dartboard.
Here's a perfect example I share all the time because a lot of people can understand this. You can target married people on Facebook, but there is no way to target married people who are thinking about getting a divorce. You can target people who work a 9:00 to 5:00 job, but you can't target people who are working a 9:00 to 5:00 job and are thinking about leaving and starting their business. You can only do so much with your targeting. That's why your ad copy is an extension of that targeting where you're aiming toward this target, and the copy allows you to zero in on the bullseye in a way that you're targeting selections your interest selections can't do.
I have a little formula, if you're okay with me sharing that, of what you should do with your ad copy. It's called making your ad copy SPECIAL. The S stands for Start Strong. What I mean by that is the very beginning of your ad needs to start with a strong statement or a question that grabs people's attention right away because if they don't read that first sentence, they're not reading the rest of the ad. You have to grab their attention right away. The P stands for Problem in Person.
The very beginning of your ad must start with a strong sentence or statement that grabs people’s attention right away.
A lot of people will target the married person, the executive, or the woman, but you want to target the person who has the problem. The way that you do that is you need to talk about who it's for and the problem you solve within that copy. I'm coming up with this off the cuff. I'm not saying to use this, but to give you an example of doing that Start Strong and Problem in Person right away might be something like, "6% of married couples are unhappy and living as roommates." You've said this strong statement that gets people's attention. I know it's for someone who's married and someone who feels like they're living as roommates. I can identify right away in the first sentence or two whether this is for me or not. We go with Start Strong and Problem in Person.
The E is to Elaborate. We now got their attention by making a statement that includes the problem in the person, but now we need to elaborate on the problem. What makes it worse? Why can't they fix this? What are the things they have tried? Do a sentence or two that describes what a day in their life is like dealing with this problem. The C stands for Comfort. What we don't want to do is beat people over the head with all this negativity, "This problem you have and it sucks so bad," and now they feel like crap about themselves, or you made them feel like it was their fault. You don't want to do that.
Ad Strategies: You don’t want your advertisements to beat people over the head with negativity. You don’t have to make them feel it is their fault.
The C is for Comfort, which means we tell them, "It doesn't have to be this way. It's not your fault. You didn't know any better." We're getting them to realize, "I have a problem," but we're not beating them over the head and making them feel bad about themselves. We go to the I, which is Introduce. We're introducing the solution and the benefit of the solution. What is the outcome that you provide? Not the journey of every little step along the way. "I'm going to help you lose 30 pounds by doing 60 pushups a day and eating 1,000 calories a day." No, we want to focus on the outcome of the solution. What's the benefit that it's going to give to them?
A is Action. Include your call to action. We started strong, identified the problem in a person, elaborated on the problem, comforted them, introduced the solution, and asked them to take action. Finally, the L is Life. What I mean by life is a lot of people are super boring in their ad copy. You need to bring your ad copy to life by incorporating your personality. Are you silly, sarcastic, or edgy? Whatever your personality is, you need to make your ad copy sound like the way you would talk to someone sitting next to you that you were having a conversation with. That is what I recommend for a strong ad copy.
I love that formula. It's easy to remember, number one. Number two, even in the first example you gave of the first sentence, you accomplished the first three things in one sentence. It doesn't have to be a long-form copy. It doesn't have to be ten pages long to accomplish this.
Most ad copies are good at about 3 to 4 short paragraphs, not like the paragraphs we wrote in English class.
It's not a five-paragraph essay. I've experienced this as well. Your copy is a part of your targeting. We have all seen ads in our feed. Sometimes you scroll past them but every so often, there's one that you stop and you're like, "What is going on here?" I even clicked on one. I read the first line and I was like, "I call that BS.” I'm clicking because I want to see what it says. “I have to see what you're saying here. This is crazy talk," but it got me. It hooked me.
The key is you need to hook them with that first sentence. The purpose of the first sentence is to get them to read the second sentence and so on. You want to hook the right person with that very first sentence and then move them down the process.
That's super helpful. I've experienced too with a lot of my clients that learning copywriting, the tiny tweaks, and exactly what you say, and how you say it make the biggest differences every time.
The better your ad copy is, the higher your clickthrough rate will be. The higher your clickthrough rate, the more Facebook rewards you by putting content that people are engaging with, and they charge you less per click. This is a very important strategy in bringing your costs down.
The better your ad copy is, the higher your click-through rate will be. The higher your click-through rate, the more Facebook rewards you.
Not only does it help you find more of the right people. It saves you a lot of money and gets more traffic.
We're Facebook's content creators. Facebook doesn't produce any of its content. We're their content creators. They want you to put content on the platform that people like and that they engage with. That clickthrough rate or that data tells Facebook that you're putting stuff out there that people like because they're clicking it. By doing that, they will charge you less per click as a reward for you to keep doing good stuff, which is the opposite when your clickthrough rate is low. Facebook is like, "This is crappy. Nobody likes it." They increase your cost per click to penalize you for putting content out on their platform that people aren't engaging with.
You want to make Facebook happy, and Facebook will make you happy in return. The copy is the key to doing that. Let's say you have a killer copy. Can you pair it with any image or video? Videos, especially reels and TikToks, are taking off. Is the video where it's at? What should we be pairing this amazing new special copy with?
The second piece of powerful ads and keeping costs down is the creative. What I mean by that is either the image or the video that you put with it. That video or image only has one job, and that's to get people to stop scrolling because if they don't stop scrolling, they're never going to read your copy. The image has to grab people's attention. Video is becoming more popular. As we know, Instagram announced that they're going to be favoring reels and video content in general. They're competing with TikTok and YouTube. They do favor ads. They will give you cheaper impressions on ads that have a video.
However, the average person only watches three seconds of a video. When you do a video ad, it's not the video that's getting people to sign up. It might be cheap because you're doing a video ad, and Facebook is favoring your video because it is a video, but you still have to put a strong copy with a video ad, which most people don't. They're like, "I got this amazing video. It's great." They think the video is going to do all the work for them, but the average person only watches three seconds. They're not even watching your video. Your copy is as important whether you use an image or a video in your ad. I'm not saying, "Don't do videos." Don't rely on the video to do the heavy lifting for you because it's not going to.
A lot of people are hesitant to put the same thing they're talking about in the video into the copy thinking, "I'm being redundant. I don't want to be redundant."
They're not even watching it. What I like to do with videos is make sure you're wearing either a bright-colored shirt or a bright-colored background because we need to grab their attention when they're scrolling through the newsfeed. Don't wear a black T-shirt. It's not going to grab their attention. I do not have autoplay turned on. Videos don't even play in my newsfeed unless I hit it. Your copy has to grab my attention. The thumbnail of the video has to grab my attention.
Use your ad copy or your landing page copy as the script for what you're going to say in the video. It's not the video itself that's going to get most people to sign up, but the video could help your ad perform well because Facebook is favoring videos. If your goal is to get someone to sign up for something or buy something, static image ads these days are still outperforming video. You could test them both. I'm not saying videos don't work but I'm saying test them both to see which one gives you a better cost per conversion. Don't assume it's going to be videos because videos are so popular.
I tested that video versus a static image, and a static image was way less expensive for me.
This was the argument. Instagram got a lot of backlash by saying, "Everybody wants videos." The truth is not everybody wants videos. We're videoed out on TikTok and YouTube. If we want videos, we go there but Facebook isn't necessarily a platform where people go to search for videos. Test them both. See which one gives you the lowest cost per conversion, but whatever you use as your creative, it needs to be bright and colorful and stand out in the newsfeed because the only purpose of that image is to get people to stop scrolling.
The image stops the scroll. The first line is the hook that gets them to read the second line and the third line. Nailing that first line of copy and the image could have a dramatic impact on your cost.
The job of it is to get them to stop scrolling. If they don't scroll, they're not going to click, which then hurts your clickthrough rate. The two of them need to work together to bring your clickthrough rates up and your costs down.
I have to ask before we move on in this stream of thinking. Let's say you have an amazing copy and a super bright and colorful image that stops the scroll. I've gotten so accustomed to running ads. I don't even consider boosted posts anymore. Is a boosted post still valuable? Do they play a role in the portfolio?
Don't bother. A boosted post is being optimized for getting likes, comments, or shares. If all you want is more engagement, then do a boosted post, but if you want people to convert, don't do a boosted post.
There's no point in playing with that much.
The only time I do that is if I post something on my page that's just a post, and I want more of my followers to see it. I'll boost for $5 or $10 to my followers. That's a cheap way to reach your warm audience, but I don't do that if I'm trying to get conversions.
That's good to know. What's the final piece of the equation if we want to blow our profits out of the water here? We have a great copy and a great image. What else are we missing?
It is the targeting that you select. You can have the best copy in the world but if you're putting it in front of the wrong people, your clickthrough rates are going to be low. You could have the best targeting in the world but if your copy is crap, your clickthrough rate is going to be low. If your creative isn't good at all, they're not even going to stop to click in the first place.
You can have the best copy in the world, but if you are putting it in front of the wrong people, your click-through rates will be low.
The third thing that helps to bring your costs down is that targeting. I believe very strongly that there are people out there giving terrible advice about targeting that is not meant for a lot of the audiences that you and I work with. That is saying, "The algorithm is so smart. You don't need to do targeting. Let it do its job and find your people. It's so smart. It can do it for you."
The only people that that work for are people who are selling products. They're in eComm and anybody would buy their products. They don't have specifics but if you're like, "I have a client who only works with accountants who own their firms," there are 150,000 of them in the US. You do broad targeting to 100 million or 1.9 billion people on Facebook. They're not going to find the 150,000 accountant owners. You're not going to waste a crap ton of money.
For most people who do have a very specific audience, telling people to run broad targeting and let Facebook's algorithm find them is terrible advice. If you have an eComm business and products that everybody and their mother buys, do broad targeting, but if not, you need to try to target as specifically as you can. Remember, I said in the copy that we want to talk to the person who has the problem. We want to do the same thing with our targeting. We want to target the person who has the problem.
I'll give you an example. Let's say that you help people get out of debt, which is a lot of them. That's a pretty big audience. It's not super niche because there's a huge pool of people to choose from. You do targeting like debt or money management. You do some broad targeting like that. That's going to target people who are interested in managing money, but they're not necessarily looking for a solution.
They might be interested in money but they're not necessarily in debt.
A lot of people will use broad targeting terms like money, wealth, and investment. If you target Dave Ramsey or Suze Orman, the only people following Dave Ramsey are people who are interested in getting out of debt. You don't follow Dave just because you woke up on a Monday and were like, "I think I'll follow Dave Ramsey today." You're following him because you have a problem. When you target Dave Ramsey's audience, you are targeting people who have a specific problem that you can fix versus if you target money or a broad keyword. Those are people who may or may not be in debt.
It's the same thing if you target a keyword like dating. Let's say that you're a love coach, and you help people find their soulmates. Targeting a keyword of dating could reach people who are already in a relationship and are dating. There are some people there who are trying to find love but not everybody. If you target Hinge, which is a dating app that claims that its goal is to help people never need the app and to delete it from their phone because they're helping them find the love of their life, none of us who are married or aren't looking for love go on Hinge. Most of them don't even know what it is.
I didn't know what it was until you told me about it.
Everybody following Hinge has a problem they're trying to solve, but not everybody who's following a keyword of dating, love, relationships, or anything like that is looking for the love of their life. When it comes to targeting, it's not always possible, especially now that Facebook has taken away a lot of options. When possible, you want to target the person, whether it's a magazine, an app, or an expert at whatever it is, they have already attracted a group of people who have the same problem. You run your ads to their audience because you're targeting the person who has the problem you can solve.
You're leveraging pre-built audiences that other people have already created, especially for some of these, whether it's a publication, an association, or a big expert. There's no way that one expert can serve a million people. It's fine for you to target that person's audience and scoop up a whole bunch of people that they're not able to serve.
It's a very common mistake people make in targeting. They have a weight loss program and they're trying to help people get healthy and lose weight. They will target things like Whole Foods, Trader Joe's, and Lululemon. That's great because there are some people there who are trying to lose weight but not all of them. There are people walking around those stores every day who are not trying to lose weight."
Could some of your people be there? Yes, but is everybody there that is your audience? No. You want to be careful with your targeting. It's not to go too broad. You only can work with what Facebook gives you, and they have made a lot of changes. This has become more challenging but it's still very important. It will make a huge difference in the performance of your ads.
That person might be better off targeting WeightWatchers, for example.
Except that you can't target WeightWatchers anymore.
It's so painful. Many of the targeting options have gone but to remind the audience, it's not Facebook's fault. They didn't want to lose those targeting options.
They're not punishing you. They're not doing this for themselves. This is hurting them. This is why Facebook, for the first time ever, is reporting losses in its revenue. it’s because of the changes Apple made and because of the targeting changes. They were outside of their control.
Even still, if you follow the formulas that we shared of the special copy, the image that stops the scroll, and the right targeting, you can still have immensely profitable ads.
People are still crushing it. We still have to advertise our businesses. It's still one of the best platforms to run ads on.
Even with some of the targeting that was removed, I still can't find any other platform that has targeting as accurate as Facebook or Meta.
YouTube doesn't even have targeting as specific as Facebook does, even with the things they took away.
Even though they're the biggest search engine in the world, they still don't have it because you learn far more about someone on a social platform than you do by what they're browsing. It's fascinating. The audience now is probably realizing, "I need to brush up on all three of these areas. I need to nail that copy." They may even have some ideas in mind for the images and the bright background. I get it. The targeting is probably the trickiest one because depending on your niche and how niche you are, that's a tough one. I know you have a gift that can help the audience to nail that targeting piece. Do you want to tell us a little bit about that?
I have a gift for you. It's called the Audience Targeting Cheat Sheet. What my team and I did was we went through all the targeting that's available in about 25 different niches. We did all the heavy lifting for you and gave you a list of every niche of the targeting that is still available. Whether you're in weight loss, whether you help people get rid of diabetes, or whether you're in dating, religion, politics, or all the things that got taken away plus some that are still available, we did the work. There are about 2,000 targeting options in there broken down by niche. We did all the work for you that will tell you exactly who to target.
That's super helpful because I know the times that I've sat down to think through and do my targeting on my ads, I've spent 30 to 45 minutes or an hour brainstorming and looking up, "Do they have this? They don't have that but they had this." It takes a lot of time to do that.
We spent dozens of hours creating this list. It's a huge time saver.
I always say, "There are no easy buttons in business," but this is an easy button. I'm excited about this. Thank you so much for offering that up. Be sure to scoop up Adrienne's free gift. That's a valuable gift that's going to save you loads of time. Whether you're experienced or not, so many things have changed. If you're experienced, you're still going to need the cheat sheet. If you're brand new, you have a shot at running profitable ads in your very first ad right out of the gates. Honestly, that's where it's at. Thank you so much, Adrienne. We are so excited.
Important Links
About Adrienne Richardson
Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients.
She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb & Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more.