🤑 Build Your Business ATM Machine 👨💼💰📈
What is sweeter than working less while making more? If you think this is impossible, then you are in for a treat! In this episode, Karla Silver takes over the show to share with you how you can build your business ATM machine through your social media profiles. Karla is a top network marketer with her own company and is the creator of some of the most popular digital courses in the network marketing industry. She shares her wisdom with us by diving deep into leveraging automation tools, particularly on setting up your email list. Full of exciting secrets to spill, Karla provides you with a powerful tool you can add to your toolbox, so you can soon make more leads, more sales, more freedom, and more money.
If you want to find out how you can leverage automation to work less and make more, Karla Silver has some gifts for you: Recruiting Secrets Masterclass | The High Ticket Hyperdrive MASTERCLASS
#impactfulentrepreneurshow #guestinterview #sleepsales
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🤑 Build Your Business ATM Machine 👨💼💰📈
Have you ever wished that you could turn your social media profiles into ATM machines that spit out money so you could even make money while you sleep? You are in for a special treat. In this episode, my good friend, Karla Silver is going to take over the entire show and share her tips on how to turn your social media profiles into ATM machines.
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I'm super excited to be here with you. Did you know that every single day your prospects opt-in to an email list with their credit cards in hand, hoping and praying that they've found the solution to what they're looking for? Are they opting into your list? That's my question for you. We're going to talk about how to turn your business into that ATM machine, and finally get those sleep sales that everyone seems to be talking about.
If you're thinking, "Is this the right episode for me to read?" This is for you, if you know you need to use automation tools in your business or you won't grow fast enough. Eileen said, "Karla makes everything so easy for newbies like me. In less than two weeks, I had my sales funnel up and running, and I was getting leads in sales." Also, if you have automation set up, this is for you, too, but if you're not getting leads in sales, I got you.
Gloria said, "Karla's training has seriously changed everything about my business. It's one thing to automate. It's another thing to wake up to new business builders in my organization. Best decision ever." If you're meeting me for the first time, my name is Karla Silver. This is where I'm going to supposed to tell you all the amazing things about me. I'm going to tell you the highlights. I've been a top producer at six network marketing companies. I've built always through attraction marketing and lead generation. I have never ever done the friends and family thing for years in business.
Using Email Consistently
I was voted Business for Home into the Top 50 Internet Marketers in the direct sales industry. I'm a two-time bestselling author. I love traveling. I have never recruited one-on-one through meetings, cold messaging, and all that jazz. As a matter of fact, I am super against cold messaging people. I also have a company that we build marketing systems for network marketing companies. I've been around the block a little bit. I want to point out to you, if you are not using email follow up and not sending emails consistently to follow up the people that opted into your email list, you have a huge hole in your business. Let's look at exactly what this is.
As all the prospects in the entire world that have ever requested information on how to fix a problem, whether it's weight loss, money, and time, 50% of those people will never buy, and that's fine. A guy that owns a shoe store on Main Street doesn't expect every single last person that comes into their store to buy. Fifty percent of the people that have ever said, "I'm interested in looking at your business, your coaching program, or in the weight loss thing that you might have," they're never going to buy. That's the facts, and that's okay.
The good news is that 1% or 2% of those people will buy fairly soon if they're qualified prospects. Out of 100 people, 1 or 2 are going to pop and say, "I want your thing." The better news is 13% to 14%, if you follow up with them properly, will get started in your business or will buy your products within the next couple of days, weeks, or months.
The good news, bad news is 35% will get started with you between 2 to 6 months to 10 years, whenever they're ready, if they're followed up with properly. This, my friends, is where I have made the majority of the money. Of this 50%, 35% of my income over the past couple of years has come from following up over and over again via email. There's lots of rumors in the industry that email is dead. I'm here to tell you, it is not dead. It's alive and kicking. The fact is, people don't make decisions right away. They typically need time and attention. I'm exactly that person.
Email is definitely not dead. It's alive and kicking. The fact is, people don't make decisions right away. They typically need time and attention.
When the pandemic hit in March of 2020, I couldn't travel anymore. I wasn't able to travel, yet Traveler Magazine was in my inbox every single day with cool travel stories. Maybe it was the top 10 bistros in Paris, 14 hidden museums in New York, or 13 different places to shop when you go to Morocco. They followed up with me every single day.
Finally, when it looked like maybe the pandemic was going away November 2022, they dropped into my email box with ideas for trip to Africa. My husband and I said, "There's no COVID right now in Africa. Let's go." They had followed up with me 256 times between March 20th, 2020 and the time that I made that decision to go before I booked. Two hundred and fifty-six and all the times that they had been in my email box before then.
I also know this because not too long ago, my last opportunity, I got a call from a guy that I had never spoken to before, but he'd been on my email follow up list for years. He said, "Karla, you sent me an email. You and Don were in Hawaii. I've been watching you ever since. I'm ready to get started. What are you doing now?"
I did the math. It was years since we have been to Hawaii. People don't make decisions right now. There's a lot of things that have to happen and fall into place before they're ready to get started with you and buy your products. If you are somebody that hasn't built an email list or automation into your business yet, hopefully, you're not panicking because I got you. I promise.
We're going to keep it simple. I want to reassure you that if you haven't started building an email list, it's like the old expression, "When was the best time to plant an oak tree in your backyard? Fifty years ago was the time, but the next best time is now." The next best news is if you're just starting out, small lists are very powerful. When I got started, I just got everybody's email address, and I sent emails out from my personal email account. Would I advise you to do that? Absolutely not.
First of all, you might get shut down by your email provider. There are simple tools that our student use that cost less than $20 a month, where every single lead, prospect, and person they talk to communicate with, opts into their list. However, every single person goes on that email list. The most important thing is if you haven't started and built your email list, then you get started and get it going right now. This is the best time ever.
Be Consistent And Email Often
I'm going to share six email secrets that have turned my business into an ATM machine. Secret number 1) Be consistent and email often. We recommend that our students, especially when they're starting out, to email at least 1 or 2 times a week. I got to tell you, a little bit more frequency is much better. When we got back from that trip to Africa, I was deleting the bajillion emails that had been delivered while we were gone.
I follow a guy named Frank Kern. Frank Kern is considered the OG, the Original Gangster. He's the GOAT, the Greatest Of All Time internet marketer. He was the first guy that made $1 million in a day online. I was cleaning up my email list, and I realized that he's in my email 2 or 3 times a day. We tell our students to start out at 1 or 2 times a week.
When you're in promotion mode, email much more often. Email when you get an idea. Send off an email to your list. This is how you build trust. Don't send an email that does not have some call to action. Always not ask, tell your prospect what to do next. "Get on your calendar. Call me. PM me. Watch this video. Watch the presentation. Get started." Whatever it is that you want your prospect to do in every single email, even if it's just in the PS, tell them what to do next. You want to condition them. They're going to take action every single time they open one of your emails.
Don't send an email that does not have some call to action
Your Prospect Doesn’t Trust You Yet
Secret number 2) Your prospect doesn't trust you yet. Even if it's your very best friend in the whole wide world, your mom, your second cousin, or whoever, they don't necessarily trust you that you're going to stay in the business and do what you say you're going to do. There's a little distrust there. We're going to talk about some ways that you can build trust.
Number 1) Show up and be you on social and in your email. We have programs in our company that we teach a very simple social selling posting strategy that demonstrates you're a real person, proves to your prospects that what you do in your products work, and builds your authority in the marketplace. Number 2) Plain be consistent. I know you hear this as an entrepreneur all the time, but if you're consistent, you're building authority, proof, and trust. Do it over and over again, and that builds that foundation that you have to have for somebody to build that whole trust factor to get started with you.
Be Transparent About Your Life And What Your Do
Number 3) Be transparent about your life and what you do. It's not about having the Lamborghini in front of a mansion. That's not what it's about. Tell the story. In one of my emails, I tell the story about how I had been flown to Chicago to interview for a big fat job at the Tribune company. I ducked into Nordstrom's ahead of time to brush my teeth, fix my hair and makeup, pee, and all those things. I walked out of Nordstrom's, walked over to the Tribune building, and my butt was freezing. It's cold in Chicago. It's windy. My butt was freezing because I tucked my skirt into my underwear. Tell those stories. It doesn't have to be current.
I tell that story in my emails now so that somebody can get to know how goofy I am and a little bit about me. That story happened a long time ago. I haven't had a job for a long time. Again, tell stories. One of your jobs is to collect stories. Keep your eye out for stories about yourself, about people in your business, result stories, etc. Remember, story sell fast.
Secret number 3) in turning your business into an ATM machine. Remember, your prospects don't trust your company, business, products, and services yet. They might trust you as a person, but they don't necessarily trust anything else at this point. This is one of the things that I want to remind you, and I'm going to go through this purposely so that you can take this into your business.
Especially if you're a network marketer, I hear a lot, "That's great for that person, but the people I know can't afford stuff like that. There's nobody in my community that would want this. People around me are broke." I don't hear that too much because I never built locally, but I'll just remind that person that they have the whole world. When you work with me wherever your company is, you have the whole world available to you.
Another thing that was interesting is that in my last opportunity, I was answering a prospect's questions. He said to me, "Karla, I'm a little worried because is this company real?" I was floored. The company I was with has a big name. It was publicly traded on Wall Street. I immediately said, "It's publicly traded on Wall Street, it can't get any realer than that."
You have to realize again that people don't know. They're distrusting. Especially because you're not always talking to somebody, the best way to reassure somebody that your business, products, and services work is simply to show proof. Talk about the top earners and the results from the products, answer those concerns in your emails and your social media, and keep an eye out for other people's stories and concern.
If I hadn't had that person ask me that question, I would never have even thought that that concern was possible. I just added that "objection" to the list of things that I kept talking about in my emails, videos, and follow up. It's the truth. People that are naturally distrusting, so the easiest way to overcome that distrust is by consistently proving that what you say you're going to do, you do, what your product says it does, it does, and what getting started with your company can create financially in time with is true. Show photos, videos, and all the proof that you can.
One of the other things that I want to tell you right now is to avoid all company jargon. If you're in network marketing, don't talk to somebody about ranking up to triple diamond, leprechaun, or whatever the name of the rank is. Talk about what that means financially. Don't talk about PV, VV, LMNOP. Don't use all those different kinds of words that we have in our network marketing lexicon. Use regular words that your prospects understand.
Your Prospect Doesn’t Trust Themselves
Secret number 4) Your prospect doesn't trust themselves. Usually, they're not even aware of this one. This one is a little tricky, but it's easy enough to help them through this process. Again, be transparent. Show them what you're doing. If you were looking to recruit people into your business, show them what it's like when they get started. Show them if you have pictures of you with other teammates, if you go to convention and you have a meeting, or if you're in a Facebook group, all the different things you do as part of your day building your business.
That will create a trust that they can do, because they don't know. They have no idea what's on the other side. Especially people that have very little time, they're probably your best builders. You want to show them what people can create in a very little time because they don't trust themselves that they're going to do what they need to do in the time that they have.
Most importantly, this one's a big one. Show them exactly what's going to happen when they sign up. When somebody is in that decision-making mode, ready to dive off the diving board into your business, they don't know if the pool's only 3 feet or 12 feet below them, or it's empty. What I'd like to do is say, "I'm so excited to work with you. Here's what's going to happen as soon as you purchase, get started, take care of the financial thing, and purchase your pack."
"I'm going to send you an email that gives you your next three things to do to set up your business. We're going to get you booked into my calendar so that we can do a business plan so that I can see what your financial goals, and we'll craft a way to get from where you are right now to your financial goals. Let's go." All you're doing is showing them that there is nice warm water 2 feet under that diving board that you're there to catch them and keep them afloat. Being transparent builds trust, trust in you, but most importantly, trust in themselves. Your people don't know what's going on.
Turn That List Into A Money-Spewing Credit Card-Filling ATM
Secret number 5) is the big one. This is the one where you are honestly and truly building an ATM for your business. I'll tell you a quick story. I was just building my list. This was quite a few years ago. I was just putting it together, and the company announced that they were going to have this contest for however many people did whatever in a certain period of time. The top 200 people, the company was going to take them out to dinner at the next event.
I decided I wanted that. I wanted to be at that dinner. I'm like, "What can I do?" I can give away a bunch of coaching calls at the beginning or I can help them plan how to make their first $1,000 in their business. I had five days before I needed to get whatever I needed to make the sales for the company. I sent out 10 emails in 5 days, saying, "Anybody that gets started before Saturday at noon, I'm going to do this and that." I wrote full-on sales emails. I ran a hefty promotion by myself. There wasn't anybody else in there. I just pounded my list. I was shaking the people loose that were on my list that had been sitting there on a fence.
I gave them a reason to get started right then and there. I reassured them that I was going to be on the other side of that diving board ready to catch them and help them move fast. My reward was I made some money, but I also got a dinner with the founders of the company. You can use this over and over again. One day, I hate spending money on computers, and my husband said, "We need new computers."
I thought, "I'm going to create this money out of thin air." I ran a promotion to my list, and made the $2,000 that we needed to buy those computers and more. If you need money to do something, when you have a list and you've built a list of people that are prospects, you can turn that list into a money spewing credit card filling ATM.
Email Ideas
Lastly, secret number 6) I just want to reassure you, it's not hard to come up with email ideas. It's something that you can do easily. You just have to exercise the muscle and get into shape. What can you send to your list every single week, sometimes multiple times a week that would offer value? Number 1) Personal updates. Again, you want to build that trust factor. You go out to dinner with your husband. You can tell the story about the waiter that spilled the drinks. You're dying to travel again like me. You can tell the story of the last time you went on vacation. Whatever it is, you want to have that personal touch.
Number 2) FAQs about your business. There's tons of questions you can answer, what it's like to be in your team, what you do every day, and what kind of products. There's all kinds of FAQs and Q&As that you can have about your business. Number 3) Promotions your company's running, success stories, why you got started, why you picked this company, what you've experienced, what you thought and found out before and after you got started, breakthroughs that you and people on your team have had, what you love about the products, and what you hate about the products.
Ideas are seriously endless. The most important thing is just plain being transparent about everything builds the trust in yourself, your prospect's trust in you, but most importantly, the trust in your prospects thinking about themselves. That's it. If you are looking for a way to automate much of your business, whether it's sales funnels and follow up automation, if you're ready to automate, if you're ready to be able to generate unlimited cold leads from anywhere you want, whether it's Pinterest, LinkedIn, Facebook, Instagram, job boards, or Google, if you're looking to make those sleep sales, then I have a gift for you.
I want to gift you my Recruiting Secrets Masterclass. This is an hour long masterclass where I spill the entire beans on exactly how I've built a multiple million-dollar businesses over and over again using automations, simple strategies to generate leads, and simple follow up process to kick those leads right off the fence and into my business. All you have to do is go to KarlaSilver.com/Masterclass. You can register there. I love to see you inside my masterclass. That is all I have for you. I hope you've enjoyed this training. I can't wait to see how you build that business ATM for yourself. Thanks for your time, everybody. Have an awesome day.
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About Karla Silver
Karla has reached the top ranks of 6 network marketing companies, all without pitching her friends and family, going to meetings, parties, cold messaging people on social, or any of that hoo ha. She’s written two best-selling books (one with Brian Tracy). Owned her own network marketing company. (She hated that.) Been voted into the Top 50 Internet Marketers in the Direct Sales industry. Karla has created some of the most popular digital courses in the network marketing industry, including Top Producer Academy™, Social Automate It, and others, PLUS she runs a high-level coaching program, “Top Producer Mastermind™.” Karla also holds some of the industry’s most attended online livestreams, Top Producer Roadmap™. When she not bossing people around in her business, or taking care of her clients and students, Karla likes traveling, eating in great restaurants, or spending time with her ever-tolerant husband. She speaks English fluently (her first language), and knows how to make reservations and order food in more than 5 other languages. Karla lives in Palm Springs, California, and sometimes, in August, when it’s 118 degrees… wonders why.